By Our Staff
Wunderman Thompson India’s latest commercial for Park Avenue Fragrance Deo features actor Siddhant Chaturvedi.
Commenting on the campaign, Pooja Sahgal, Chief Marketing Officer, Park Avenue, said: “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognises the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalised touch to the campaign.”
Added Anurag Tandon, Managing Partner, Wunderman Thompson, Mumbai: ”The category has traditionally operated on either attraction or success. We wanted to steer clear of both those narratives and root our work closer to the real emotion around grooming i.e., the need to feel prepared in moments that put you under some kind of scrutiny. We feel confident in the ability of this narrative to connect with the younger audiences and create a differentiated image and preference for the brand.”