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Tag: Park Avenue

  • It features actor Siddhant Chaturvedi

    WT campaign for Park Avenue

    By Our Staff

     

    Wunderman Thompson India’s latest commercial for Park Avenue Fragrance Deo features actor Siddhant Chaturvedi.

     

    Commenting on the campaign, Pooja Sahgal, Chief Marketing Officer, Park Avenue, said: “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognises the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalised touch to the campaign.”

     

    Added Anurag Tandon, Managing Partner, Wunderman Thompson, Mumbai: ”The category has traditionally operated on either attraction or success. We wanted to steer clear of both those narratives and root our work closer to the real emotion around grooming i.e., the need to feel prepared in moments that put you under some kind of scrutiny. We feel confident in the ability of this narrative to connect with the younger audiences and create a differentiated image and preference for the brand.”

     

     

  • Ad campaign is conceptualised and executed along with Wunderman Thompson

    Park Avenue TVC celebrates essence of masculinity

    By Our Staff

     

    Park Avenue, the men’s grooming brand from Raymond, has unveiled a new advertising campaign  conceptualised and executed along with Wunderman Thompson.

     

    Speaking about the campaign, Pooja Sehgal, Chief Marketing Officer, Raymond Consumer Care, said: “Consumers preferences for fragrances have evolved from being simply a practical choice to becoming a discerning lifestyle choice. At Park Avenue, we cater to the evolving choices, of the modern man while they explore and expand the horizons of their personality. Our latest campaign is an endeavor to showcase the openness and acceptance of one’s authentic self.”

     

  • The commercial ends with Farhan himself enjoying the match at the stadium

    Publicis communicates “Always Fresh, Always On” proposition for Park Avenue Deos

    By A Correspondent

     

    Featuring Farhan Akhtar, Publicis conceptualized a fresh TVC for Park Avenue’s new range of deodorants, which breaks the monotony of passé deodorant ads featuring scantily-clad women getting fascinated with the guy who uses these deodorants. Park Avenue decided to swerve away from the much-exploited ‘get the girls swooning’ plot and, instead in its new campaign, focuses on the benefit of Park Avenues new deo range- ‘Freshness Lock Technology’ which overpowers body odour, thus ensuring fragrance to last longer.

     

    The commercial shows two young office pals, full of enthusiasm, making ambitious plans, in the morning, to watch a cricket match at the stadium after they get off work. By the time it’s 6 p.m., we see that these youngsters have turned into drooping, depleted old men and have compromised their plans to instead watch the match on TV at home. At this point, Farhan interjects to talk about the benefit of Park Avenue deos offering daylong freshness that enables the user to continue to stay fresh and enjoy the day beyond the work hours. The commercial ends with Farhan himself enjoying the match at the stadium.

     

    Bobby Pawar

    Commenting on the campaign Bobby Pawar, Managing Director, CCO, Publicis South Asia said “The ‘Shaam ka budhaapa’ idea springs from what happens to a person and his deo; they start the day full of zest but become ‘thakela’ come evening. It is a fresh take in a category that is littered with chicks and wannabe chick magnets. And it will start a new conversation about long lasting freshness. That said, what I liked most about it, when Jigar Fernandes and his team shared it with me, is its potential to create engaging social content and conversation.”

     

    Raja Chakraborty, Marketing Head, J. K. Helen Curtis, said “The deodorant category is struggling for relevance in consumers mind as a daily wear product. Role of brands is to introduce consumers to newer roles of the same category and back it up with perceptible product performance. That’s the journey we have undertaken with the new campaign for PARK AVENUE. Publicis have played a key role in developing life insights that has gone into the communication. We are quite confident that this communication should generate new trials for the brand”

     

    The film portrays the reality and irony of daily life – we begin our day full of freshness, but in the evening, when we have time, there’s no freshness / life left in us. An all-day freshness of Park Avenue deo ensures that you have the freshness whenever you need it, which is not only through the day but also in the evening.

     

  • Shopping experience at par with international standards in fashion advisory and service

    Park AvenueWoman innovates retail format, modernizes collection

    By A Correspondent

     

    Park Avenue, on Thursday, announced the launch of the flagship store of its women’s range, Park Avenue Woman. Situated at Grand Galleria, Phoenix Mills, Lower Parel, Mumbai, the store is an epitome of fashion advisory, service and novel retail architecture.

     

    Inaugurated by Nawaz Singhania, renowned artist and fitness expert, the store offers innovative and stylish wardrobe solutions for women, across day, corporate, weekend and evening wear. The new contemporary store format has been designed to exude warmth and facilitate a superior shopping experience at par with international standards, providing customers with ample space to browse through the display, and easier access to specific apparel categories.

     

    Speaking on the occasion, Ms Nawaz Singhania said: “Park Avenue Woman has been especially close to my heart because I believe it epitomizes the perfect look for the discerning, upwardly mobile, working woman. It is a celebration of women who are confident, independent and know what they want from life. They look for clothes that reflect style blended with comfort to sail through the long hours and the multiple roles they play. Every PAW collection has been designed and crafted keeping the special and choicest needs and tastes of this working woman.”

     

    The store format has also been designed as an ode to this woman. It promises a signature shopping experience with novel architecture, trained personnel in fashion advisory, in-house finishing/alteration services and a wide range of fabrics, shades, tailoring, fitting, accessories and trial rooms.

     

    The store currently displays the Spring Summer 2012 collection form women, providing for relaxed comfort and yet appears chic and sensuous. There is a new collection available each month with alluring names such as Apollo, Jardiner, Tube and Edit.

     

    ThePark Avenuestore has been a very early entrant in organized retailing in the country. Its spread of offerings across the men and women’s categories make it a potential key category player in the years to come. Park Avenue’s reach across the length and breadth of India, including Tier 1 and Tier 2 locations has enabled it to tap a wide spectrum of consumers.Today, everyPark Avenueoutlet epitomizes the Raymond brand values of Trust, Excellence, Quality and Leadership.

     

    Launched in 1986, Park Avenue is India’s most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear.

     

  • M, the lifestyle magazine for men, has tied up with Park Avenue to bring out an exclusive supplement on men's styles.

    M ties up with Park Avenue for supplement

    By Akash Raha

     

    M, the lifestyle magazine for men has tied up with Raymond’s Park Avenue to bring out an exclusive supplement on men’s styles. The supplement is a six-supplement tie-up to come out every second month, starting from December. The supplement comes in the same packaging as the magazine but not inside the magazine.

     

    The first supplement was unveiled at a swish event in Mumbai by Gautam Singhania, MD and CEO, Raymond and Amitabh Taneja, Editor in Chief, Images Group.

     

    Speaking about the supplement and the tie up with Park Avenue Ashish Pratap Singh, Editor-in-charge, M, said, “The supplement marks a new standard in richness and opulence. The target audience for Park Avenue and M is very similar. They are fashionable, young, smart and want to be informed about style.”

     

    The supplement covers the latest trends for men on the global platform, and Park Avenue’s latest offerings for both men and women. The supplement also talks about the latest and best cars to drive and the best of the best resorts from around the world to stay in. Each bi-monthly supplement will also feature a renowned CEO’s interview on comfort and style. For the first supplement, M magazine features Vikram Chandra, CEO, NDTV, talking about his first love, TV journalism, his style quotient and everything else.