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Tag: Siddhant Chaturvedi

  • It features actor Siddhant Chaturvedi

    WT campaign for Park Avenue

    By Our Staff

     

    Wunderman Thompson India’s latest commercial for Park Avenue Fragrance Deo features actor Siddhant Chaturvedi.

     

    Commenting on the campaign, Pooja Sahgal, Chief Marketing Officer, Park Avenue, said: “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognises the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalised touch to the campaign.”

     

    Added Anurag Tandon, Managing Partner, Wunderman Thompson, Mumbai: ”The category has traditionally operated on either attraction or success. We wanted to steer clear of both those narratives and root our work closer to the real emotion around grooming i.e., the need to feel prepared in moments that put you under some kind of scrutiny. We feel confident in the ability of this narrative to connect with the younger audiences and create a differentiated image and preference for the brand.”

     

     

  • The campaign has been conceptualised and created by Leo Burnett India

    Skechers launches “Go Like Never Before” campaign with its first India brand ambassador Siddhant Chaturvedi

    By A Correspondent

     

    Global sports and lifestyle brand Skechers is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers.

     

    Speaking about the launch and on Siddhant Chaturvedi, Rahul Vira, CEO, Skechers South Asia said:  “We are thrilled to launch the “Go Like Never Before” campaign starring Siddhant Chaturvedi. Our sole aim through this campaign is to reach out to maximum people and promote running as a fitness culture in India. Skechers understands the significance of health and fitness and encourages people to be their fittest self by something as simple as running. Making this campaign special, we are delighted to announce Siddhant Chaturvedi as the first brand ambassador of Skechers India. His drive for fitness resonates perfectly with the brand and with this we aim to encourage more and more people to stay healthy and go run.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “This power packed film is the beginning of an important fitness movement. With the lockdown restricting our lifestyles, everyone is raring to step out of their confines and the first thing one needs to own, is the right pair of Skechers. And Siddhant was the perfect partner to give this conversation momentum. The energy that he has got to this campaign is palpable and we are sure it will encourage everyone to ‘Go Like Never Before’.”

     

     

  • The brand has signed on exciting new talent Siddhant Chaturvedi aka MC Sher of Gully boy fame, as its brand ambassador

    Publicis India rolls out inaugural ad campaign for Ustraa

    By A Correspondent

     

    Ustraa, the men’s grooming brand from Happily Unmarried, has launched its ad campaign titled Ustraawale.

     

    Highlighting the objective behind the campaign, Rajat Tuli, Co-founder, Ustraa said: “Ustraa’s brand personality is playful swagger. In our communication we wanted that to come across very strongly. The agency managed to do just that.”

     

    Adding his views, Rahul Anand – Co Founder Ustraa said: “This is our first brand campaign and a start of Ustraa 2.0, we are super excited about the way the ads have turned out.”

     

    Commenting on the thought process behind the campaign, Ajay Gahlaut, CCO & MD – Publicis India said: “Over the years I’ve realised that great work more often than not begins with a great set of clients. The rest is just semantics. In this case, we started the brainstorming session a couple of days before the presentation. We sat in my beautiful hotel room overlooking the Aravalli hills where we talked about everything under the sun except the brief! And despite our best efforts, an idea or two managed to sneak in and we had to cut short the partying and start typing some scripts about one Ustrawale!”

     

     

  • Senior advertising professionals from across the globe reiterated the fact that creativity still ruled the roost despite the advent of high technology in the making of advertising commercials, notes Rahul Chandawarkar

    Day2@Goafest2019: Creativity takes centrestage

    By Rahul Chandawarkar

     

    BAMBOLIM (Goa): Creativity took centrestage on Day 2 of Goafest 2019. Senior advertising professionals from across the globe reiterated the fact that creativity still ruled the roost despite the advent of high technology in the making of advertising commercials.

     

    Gordon Bowen, founder and global chairman of McGarryBowen was of the opinion that creativity would always outlast data. Bowen who was speaking in the morning session of the Knowledge Seminar sponsored by Colors Marathi said that contemporary advertising was creativity led, data supported and technology driven. Driving home his point, Bowen said: “Even the Bible says that God is the creator. Creativity will always remain relevant.”

     

    Day2@Goafest2019: Key Takeaways

    :: Creativity would always outlast data

    :: Majority of the Fortune 500 companies were stagnating and losing the battle to smarter, swifter, digitally savvy companies.

    :: Speed was of essence in the transformation process.

    :: The three key stages of transformation were business transformation, experiential transformation and marketing transformation.

    :: The #Women Not Objects campaign initiated by Badger and Winters agency had made a positive impact in the USA.

    :: The youth in metro and non-metro India no longer thought differently.

     

    Rahul Chandawarkar, a former newspaper editor, is a communications strategist and active triathlete based in Goa. He has been covering the Goafest for mxmindia.com since 2017.

     

     

    Bowen shared several video clips of award winning advertising campaigns designed by his company for United Airlines, Chrysler, Hallmark cards and Chevron where the common thread clearly was the high level of creativity.

     

    Bowen, an unabashed fan of the Indian advertising world, complimented it for its ‘three-pronged’ strengths of being collaborative, humane and passionate.

     

    The same thread was carried forward by Barry Wacksman, vice chairman and global chief strategy officer at R/GA in the afternoon session of the Knowledge Seminar sponsored by MX Player. Pointing out how majority of the Fortune 500 companies had stagnated as they had lost the marketing battle to smaller, more digitally savvy companies, Wacksman said that transformation was the need of the hour for all of them.

     

    Wacksman, who stressed the need for speed in the transformation process, said that it constituted three stages, namely, business transformation, experiential transformation and marketing transformation. He further explained each stage with an advertising intervention created by his company which had helped the client manifold.

     

    For business transformation, Wacksman gave the example of how a banking app (Next Bank) was created in Brazil to encourage the younger generation to use banking services. In the example on experiential transformation, Wacksman explained how his company had used a video of basketball ace Michael Jordan taking a dunk shot wearing a particular model of Nike shoes. This resulted in record sales within two hours of the video being uploaded on the Android platform. Similarly, by introducing a gaming character called ‘Galaxy Skin’ on the Samsung Galaxy Note Pad 9 mobile phone, sales of over 240% was achieved for consumers in the 18-24 age group.

     

    Earlier in the day, Madonna Badger, Founder and Chief Creative Officer, Badger and Winters grabbed everybody’s attention when she spoke of her company’s highly visible, #Women Not Objects campaign across the USA. Badger who showed the audience multiple, contemporary product advertisements in which women have been portrayed as mere objects said, “This is an unacceptable situation. Women cannot be portrayed as mere objects.”

     

    Badger also shared a video survey undertaken by her company across the USA which showed how this advertising was having a negative impact on school-going children. Badger has even taken her campaign to the Cannes Lions International festival of creativity to reach out to the advertising fraternity at large.

     

    In the afternoon session, Navin Shenoy, marketing head, youth, music and English entertainment at Viacom 18 made a presentation on the topic of ‘MTV Youth Insights’ giving the audience a peep into MTV’s research wing.

     

    Quoting research figures, Shenoy pointed out the youth in metro and non-metro India no longer thought differently. A significant takeaway of Shenoy’s presentation was that youth from non-metro India was increasingly comfortable living and working in his/her hometowns.

     

    According to Shenoy much of this transformation was because of the reach of television, the internet and social media across the length and breadth of India.

     

    Day 2 at Goafest 2019 was also highly entertaining owing to some very interesting sessions like the one featuring Bollywood actress, Kalki Koechlin and emerging actor, Siddhant Chaturvedi of ‘Gully Boy’ fame and cricketer Virender Sehwag, who had the audience in splits with his easy-going humour.

     

    Child prodigy Harshwardhansinh Zala, all of 16 years old and founder of the Aerobotics 7 technology company had the audience awestruck, while Lt Gen DS Hooda ( retd), the Northern Army commander during the 2016 surgical strikes into Pakistan occupied Kashmir (POK) stirred patriotic emotions and Bollywoood singer Jonita Gandhi had everybody tapping their feet and clapping their hands with her peppy music.