This Women’s History Month, Wieden+Kennedy Delhi has revealed a campaign for IndiGo with a series of zines that feature in a special edition of IndiGo’s in-flight catalogue. The campaign has been live at airports and on social media ahead of March 8, International Women’s Day.
“We’ve used insight from everyday situations that women find themselves in, and turned those into conversation-starters,” says Malavika Sharma, senior writer. “And the conversation we hope to generate will establish equality as a habit and an expectation.â€
Wieden+Kennedy Delhi has announced the appointment of Lubna Khan as the agency’s new Head of Strategy.
Lubna brings over 18 years of experience in strategy and innovation to her new role. She is also a clinically trained psychologist, and continues to explore new ways of using insight for behavioral change.
Commenting on the latest addition to the team, Sidharth Loyal, Managing Director, W+K Delhi said: “As W+K enters into its next phase of growth, it is our commitment to further reinforce and build on our strategic offering to help deliver a more effective creative product, and Lubna’s extensive experience combined with a unique insight into human psychology is a definite assetâ€.
Khan has also coauthored a book on Strategic Communication for HIV/ AIDS, which still serves as the core reference for the Government of India.
Wieden+Kennedy Delhi has bagged the creative mandate for Dalmia Cement following a multi-agency pitch.
“Cement as a product isn’t something that people willingly attach adjectives such as interesting and exciting to. We want to change that. In Wieden+Kennedy we definitely see the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey,†added B K Singh, Head Corporate Brands & Marketing, Dalmia Bharat.
Speaking of the win, Sidharth Loyal, MD, W+K said: “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months.â€
The agency will work on the strategic planning and creative duties of the brand as a part of the mandate.
Wieden+Kennedy Delhi has announced an all-new leadership team. Long-time W+K Delhi creative Shuchi Thakur has been appointed Executive Creative Director for the agency. Partnering Thakur as ECD will be Molona Wati Longchar. Longchar is welcomed back into the W+K family after her latest role as a consultant with visual communications firm Design Stash. In addition, she helped set up Nebuzz.com – an online content portal celebrating the culture and creativity of the north-eastern states of India.
Commenting on her new role, Molona says, “It’s a great feeling to be coming back to W+K Delhi, and being a part of the vibrant and unique culture here. Shuchi and I have had a great working partnership in the past, and I could not be more thrilled about teaming up with her once again and leading the creative mandate together.â€
Joining Thakur and Longchar to complete the Delhi leadership team is Sidharth Loyal, who has been appointed as the Managing Director. Loyal is also returning to W+K Delhi after having worked in agencies across the Asia Pacific region including DDB and Saatchi & Saatchi.
“The communications business is going through a massive shift and what better place than Wieden+Kennedy to help drive and lead this change. I’m really looking forward to partnering with my team and clients to further reinforce the agency’s commitment to growth, by continuing to build a stellar creative product,†said Loyal of his appointment. He will be taking the reins from current Managing Director Patrick Cahill. Patrick’s role has been to begin a new chapter for the Delhi office, and part of that will be a smooth transition to the new leadership team before returning to the United States with W+K.
Added Karrelle Dixon, who oversees the whole W+K Asian operations as Director of Emerging Markets: “Building on the great momentum that Patrick and the entire office have created in the last year, it is hugely exciting to bring this team together. The chance to find a leadership team that understood the W+K culture and has the vision to further affect the creative landscape in India was an opportunity not to be missed, especially as we approach our 10 year anniversary in the country.â€
Nike India launched its latest music track and film ‘Da Da Ding’, as a part of its new Just Do It campaign, created by the team at Wieden+Kennedy, Delhi.
In the music video titled “Da Da Ding,†actress DeepikaPadukone, Indian hockey player Rani Rampal, alongside other leading Indian athletes including footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma urge India’s next generation to break conventions and define their own success by bringing sport into their lives.
Created in collaboration with Wieden+Kennedy Delhi, directed by French director François Rousselet and set to an ‘anthem’ by Gener8ion, featuring American rapper Gizzle, “Da Da Ding†charts the rise of female sport across a diverse range of passions, including basketball, football, running, training and cricket.
The sportswomen featured spend their days in different ways are in different professions. Yet their paths to respective success bear similar markings. Each learned the discipline and strengthened the confidence she attributes to her rise to early participation in sport, an anomaly in a country in which athletics has remained male dominated.
This Women’s History Month, Wieden+Kennedy Delhi has revealed a campaign for IndiGo with a series of zines that feature in a special edition of IndiGo’s in-flight catalogue. The campaign has been live at airports and on social media ahead of March 8, International Women’s Day.