Damensch, the men’s innerwear and athleisure brand, has roped in actor Vicky Kaushal to launch a music video ad campaign.
Speaking about the campaign, Anurag Saboo, co-founder of Damensch said, “Our customers often struggled to describe how amazing they felt in a Damensch, which sparked the idea for this ad. Comfort is an experience that needs to be felt, it is beyond words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him”