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Tag: Damensch

  • Damensch, the men’s innerwear and athleisure brand

    Vicky Kaushal features Damensch campagin

    Damensch, the men’s innerwear and athleisure brand, has roped in actor Vicky Kaushal to launch a music video ad campaign.

    Speaking about the campaign, Anurag Saboo, co-founder of Damensch said, “Our customers often struggled to describe how amazing they felt in a Damensch, which sparked the idea for this ad. Comfort is an experience that needs to be felt, it is beyond words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him”

  • To strengthen the online clothing store for men brand

    Damensch launches new campaign

    By Our Staff

     

    Damensch, online men’s clothing store, launches a new brand campaign #ComfortInAPurpose.

     

    Commenting on the campaign, Deepti Karthik, Senior Vice President, Marketing, Damensch said, “Once we knew our Brand Truth(Comfort) we set out to define our role in our consumers’ lives. We identified our archetype as Creator with our core DNA being “Innovation” which naturally aligns us with those who don’t walk the trodden path. As a brand, we want to be that person our customers are the most comfortable with, someone with whom one has meaningful discussions. We don’t think of ourselves as mentors or guides nah.. more like that chill friend who one feels like talking to when you need to declutter your head and a personification of this Brand Role is our community -WeDaMen. WeDaMen is a community for men who subscribe to alternative masculinity, it stands for what we as a brand believe in, and what a privilege it is to welcome Shantanu, Chow, and Aman to it.”