MxMIndia

Tag: Vicky Kaushal

  • To target the young generation

    Vicky Kaushal is new face of Campus Activewear

    Campus Activewear Ltd has got Vicky Kaushal as its new brand ambassador.

    Speaking on the collaboration, Nikhil Aggarwal, CEO of Campus Activewear Ltd said: “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Vicky’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”

  • Damensch, the men’s innerwear and athleisure brand

    Vicky Kaushal features Damensch campagin

    Damensch, the men’s innerwear and athleisure brand, has roped in actor Vicky Kaushal to launch a music video ad campaign.

    Speaking about the campaign, Anurag Saboo, co-founder of Damensch said, “Our customers often struggled to describe how amazing they felt in a Damensch, which sparked the idea for this ad. Comfort is an experience that needs to be felt, it is beyond words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him”

  • To change into the future of mobility

    Vicky Kaushal roped in for Matter Aera motorbikes

    By Our Staff

     

    Matter, a tech innovation-led start-up, today announced Vicky Kaushal as a face for the brand Matter Aera, the 22nd Century motorbike.

     

    Mohal Lalbhai, Group CEO and Founder, Matter, said, “We strongly believe in the power of communication and human emotions that drives the message across. Our collaboration with Vicky Kaushal to present Matter Aera is with a shared goal of inspiring bikers towards the adoption of sustainable mobility, which is set to create a new norm into the future. We are excited to connect with our customers with our specially crafted communication carrying the message of adoption of future technology into mobility.”

     

  • Consumer marketing efforts for Indian growth strategy

    Vicky Kaushal to promote Pearson Education

    By Our Staff

     

    Pearson, a British multinational publishing and education company, has amped up its consumer marketing as part of the India growth strategy. It unveiled its first and all-new digital brand film on the core theme of Preparation. Actor Vicky Kaushal has been roped in as its brand ambassador. The brand film is conceptualised by creative agency Bang In the Middle (BITM).

     

    Said Siddharth Banerjee, Managing Director- India & Asia, Pearson: “Today, Pearson is in the middle of significant business transformation with a vision to become a digital first, direct-to-consumer brand and build a holistic education ecosystem in India. As we evolve our growth strategy to further sharpen our focus as a consumer-centric company, we want to build more meaningful and personal brand relationships with our audiences. We are working to ensure that consumers are at the heart of everything we do. Whether they’re aiming for higher studies or better careers in the future, we know that Indian learners today demand a world-class learning experience to accelerate their career pathways. Therefore, through our rich, credible, and personalized content, we are fueling their dreams and helping them #PrepareWell at every learning touchpoint throughout their lives.”

     

  • DeepVeer and Virushka are ranked 2nd & 3rd

    Mukesh & Nita Ambani top IIHB power couples survey

    By Our Staff

     

    Newly-weds Katrina Kaif and Vicky Kaushal clocked in at No 9 in the annual Power Couples survey released by the Indian Institute of Human Brands (IIHB) in Mumbai. The Ambanis of Reliance, Mukesh and Nita, topped the rankings with a 94% score followed by Deepika Padukone and Ranveer Singh) who scored 86% taking second place, while Indian captain Virat Kohli  and his actor wife Anushka Sharma got a 79% score for third place. The survey covered a sample size of 1362 respondents (M=761, F=601) spread nationally, in the age group 25-40 years.

     

    Said Dr Sandeep Goyal, Chief Mentor, IIHB: “The last time around we did not include any corporates or business couples in our list. But the research team at IIHB felt that the rankings should include Power Couples from all walks of life; hence business couples were added this time around to the list, and they seem to have done very well in the rankings. Last year DeepVeer and Virushka were neck & neck in the rankings,” adding: “The inclusion of couples beyond films/entertainment and sports has made the Power Couples list more comprehensive and more representative.We also included a large list of celebrities from the South too – Dhanush & Aishwarya, Jyothika-Suriya, Namrata Shirodkar-Mahesh Babu:, Sneha-Prasanna, Samantha Ruth Prabhu-Naga Chaitanya:, Bhavna-Naveen, Ambareesh & Sumalatha, Ajith & Shalini, Khushboo & Sundar C, Hahadh Fazil & Nazriya Nazim, Suhasini & Maniratnam, Vijay & Sangeetha – but in an all-India sample none of them made the Top 20, though in the South most of them beat the national celebrity couples.”

     

     

  • Actors Vicky Kaushal and Rashmika Mandanna feature in ad

    Leo Burnett rolls out new TVC for Macho Sporto

    By Our Staff

     

    Macho Sporto, the men’s innerwear brand, has launched a new TVC featuring actors Vicky Kaushal and Rashmika Mandanna. Conceptualised by Leo Burnett and promoted by media agency Madison Media Omega; the Macho Sporto campaign films consist of three films.

     

    Said Navinn Seksaria, MD of JG Hosiery, parent company of Macho Sporto: “We are reviving our iconic campaign, ‘Yeh Toh Bada Toing Hai’, with a modern and trendier avatar of our brand, Macho Sporto. Although we are advertising men’s underwear, the campaign is centred around a young and confident woman who is empowered enough to gaze at a man she feels attracted to. Breaking patriarchal stereotypes, the campaign intends to highlight how today’s women don’t hesitate in making the first move. What better than a male underwear brand to convey this message and begin a fresh conversation.”

     

    Speaking about the campaign Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett added: “Through our campaign Yeh toh bada Toing Hai 2.0 – we wanted to address and break regressive old fashioned gender stereotypes. Typically innerwear brands portray conventional male dominant imagery, but our films depict a role reversal where we normalize and make the woman in control. This is probably the first time where a men’s wear brand is showing a woman taking the lead. The films are light hearted and have the brands signature tongue-in-cheek humour with Vicky and Rashmika playing their onscreen roles perfectly.”

     

  • To highlight new footwear range of casuals and formals on TV, print and hoardings

    Vicky Kaushal continues as face of Red Chief

    By Our Staff

     

    Footwear brand Red Chief has launched its seasonal campaigns with its brand ambassador Vicky Kaushal.

     

    Said Rahul Sharma, General Manager (Marketing): “Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish, which would further highlight in our all campaigns targeted to youth. These campaigns would highlight our new footwear range of casuals and formals and would be promoted round the year through T.V., print, hoarding, in store branding and as more and more people are now a days glued more on digital platforms so same would remain our major focus. Since our association with Vicky – our brand salience is on the rise among youth and we are further encouraged to take our Red Chief brand to next level of growth with better penetration among youth.”

     

     

  • Many more brand campaigns have been planned back to back for the next few seasons

    Red Chief ropes in Vicky Kaushal as brand ambassador

    By A Correspondent

     

    Leayan Global has roped in actor Vicky Kaushal as brand ambassador for its footwear brand Red Chief.

     

    Said Manoj Gyanchandani, Managing Director, Leayan Global: “We are delighted to have Vicky Kaushal as the brand ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country, with better penetration among the youth.”

     

    Added Rahul Sharma, General Manager – Marketing, Leayan Global: “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’ which will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”

     

     

  • The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits

    Aegon Life uneils #NoTermPlanLikeThis ad campaign

    By A Correspondent

     

    Aegon Life has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador Vicky Kaushal. The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits including return of sum assured, auto-increase in life cover, quit smoking, amongst others.

     

    On the launch of this campaign, Mandeep Singh Gulati, Head of Marketing and Customer Experience, Aegon Life Insurance said: “We are glad to offer a product that plugs in the need gap of providing a life cover with  survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”

     

    Added Punit Sheth, Senior Vice President, Content, Times Studio: “The concept is built to break the seriousness and complexity that exists around insurance buying today.  Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial we have re-imagined an otherwise boring tele-caller conversation in to a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal”.

     

     

  • The brand ropes in Vicky Kaushal for a campaign that inspires people to celebrate moments of joy of their Yaars

    Vicky Kaushal is face for McDowell’s No 1

    By A Correspondent

     

    McDowell’s No 1 Platinum has launched its all-new campaign – Jashn Yaari Ka and signed up Vicky Kaushal as the face of the campaign. Okay, the ads are not any whisky-chisky, but gourmet snacks. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor.

     

    Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India, the leading gourmet snacks maker (hic, hic ;)): “In today’s world where we often resort to technology to acknowledge an important moment in our Yaar’s life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell’s No 1 Platinum Gourmet Snacks.”

     

    Someone from the agency The Womb who doesn’t want to be named said: “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”

     

     

  • The film breaks the myth of online education being ineffective by showcasing how impactful the online education space is today

    Life ko karo lift, says Upgrad in latest ad campaign

    By A Correspondent

     

    Upgrad, an online education venture focused on building careers of working professionals, has unveiled its first ad-campaign featuring actor Vicky Kaushal.

     

    Created by Lowe Lintas, the ad campaign showcases upGrad as a brand which plays an important role in learner’s life by acting as an engine of transformation which gives them the ability to put their careers on a high growth trajectory.

     

    Announcing the launch of the new ad-campaign, Ronnie Screwvala and Mayank Kumar, co-founders, Upgrad said: “Through this campaign we are trying to create awareness on how Upgrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at a nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable. Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “It was an excellent briefing session by the founders that led our creative thinking at Upgrad. The vibe was positive and the brief actually spoke about what Upgrad can do to lives rather than just what upGrad is and how continuous learning can make sure one keeps navigating his or her career forward. Inspiring stories of how lakhs have already done this successfully spurred us further. All that said the team believed in keeping the message and tone of the communication sprightly and involving. Hence the idea of “life ko karo lift”!

     

     

  • Positioning it as a superior offering by showcasing smart search technology that puts home buyers in control of their home search process

    Vicky Kaushal & Kiara Advani promote brand message for Housing.com

    By A Correspondent

     

    Housing.com as launched its new TV campaign created by Lowe Lintas titled “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani.

     

    Commenting on the launch, Snehil Gautam, Head of Marketing, Housing.com said: “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

     

    Added Janmenjoy Mohanty, Regional President – North and East Lowe Lintas: “Our first set of commercials reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only are they key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe.”