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Tag: TVS Srichakra Ltd

  • The campaign highlights the brand’s product edge

    TVS Tyres promotes product safety in latest film by Rediffusion

    By A Correspondent

     

    TVS Tyres has unveiled its campaign titled #HeavyTested that has been conceptualised and created by Rediffusion. The campaign highlights the brand’s product edge and comprises three commercials carried through TV and extended to print, digital and outdoor.

     

    Commenting on the new launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience. The campaign theme #HeavyTested will cut across all media to gain ample momentum.”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer- Rediffusion: “The idea of #heavytesting is to single-mindedly drive home the product superiority of our two wheeler tyres. There is a quiet confidence about the films that comes from knowing one’s strengths. The films don’t shout, rather they make a point, emphatically. We believe #heavytesting has an element of stickiness about it and can be leveraged strongly as we go ahead. While the shoot itself was a challenge for the entire team, I’m quite happy with the way everything has fallen into place.”

     

     

  • The ‘#Heavytested’ set of films showcases how tyres are tested to ensure highest quality standard

    TVS Tyres launches new campaign, ‘#Heavytested’

    By A Correspondent

     

    TVS Tyres announced the launch of its new campaign titled ‘#Heavytested’.

     

    Commenting on the launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”

     

     

  • Combining humour subtly with key attributes of durability, the tvc further strengthens the new brand identity of TVS Tyres

    Now, Kapil Sharma asserts ride quality of TVS Tyres as its brand ambassador

    By A Correspondent

     

    TVS Tyres announced the launch of its latest TVC starring standup comedian Kapil Sharma. Combining humour subtly with key attributes of durability, the TVC further strengthens the new brand identity of TVS Tyres.

     

    The TV campaign is a series of four commercials wherein Kapil Sharma is seen giving timely help to people who are stranded before they reach their destination. On arriving at the destination, Kapil Sharma highlights how important it is to have things or relationships that are long lasting, just like the durable “TVS Tyres with the Eagle Logo” which ensures safe and smooth ride during good or bad times. The message of durability comes out clearly in the new TVC campaign. The brand with this new TVC intends to connect and reach out to the youth by highlighting the message of durability while buying tyres for their two wheelers.

     

    The TV campaign goes live with a set of four commercials which have been developed and is spanned across six weeks on major television channels. The first two TVCs have been launched on Jan 16th which will be followed by other two TVCs in next few days. Other than TV, the brand is also investing in print, outdoor and digital media.

     

    Commenting on the new TVC launch P. Vijayaraghavan, Director, TVS Srichakra Ltd, said “With this TVC, we are ushering into a new era. Customer connect has always been our primary motto and we are glad we have Mr. Kapil Sharma to take forward this message with his charm and humour. Durability is the key attribute that we wish to bring out very strongly through the tvc.”