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Tag: TVS Tyres

  • The campaign highlights the brand’s product edge

    TVS Tyres promotes product safety in latest film by Rediffusion

    By A Correspondent

     

    TVS Tyres has unveiled its campaign titled #HeavyTested that has been conceptualised and created by Rediffusion. The campaign highlights the brand’s product edge and comprises three commercials carried through TV and extended to print, digital and outdoor.

     

    Commenting on the new launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience. The campaign theme #HeavyTested will cut across all media to gain ample momentum.”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer- Rediffusion: “The idea of #heavytesting is to single-mindedly drive home the product superiority of our two wheeler tyres. There is a quiet confidence about the films that comes from knowing one’s strengths. The films don’t shout, rather they make a point, emphatically. We believe #heavytesting has an element of stickiness about it and can be leveraged strongly as we go ahead. While the shoot itself was a challenge for the entire team, I’m quite happy with the way everything has fallen into place.”

     

     

  • The ‘#Heavytested’ set of films showcases how tyres are tested to ensure highest quality standard

    TVS Tyres launches new campaign, ‘#Heavytested’

    By A Correspondent

     

    TVS Tyres announced the launch of its new campaign titled ‘#Heavytested’.

     

    Commenting on the launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”

     

     

  • Combining humour subtly with key attributes of durability, the tvc further strengthens the new brand identity of TVS Tyres

    Now, Kapil Sharma asserts ride quality of TVS Tyres as its brand ambassador

    By A Correspondent

     

    TVS Tyres announced the launch of its latest TVC starring standup comedian Kapil Sharma. Combining humour subtly with key attributes of durability, the TVC further strengthens the new brand identity of TVS Tyres.

     

    The TV campaign is a series of four commercials wherein Kapil Sharma is seen giving timely help to people who are stranded before they reach their destination. On arriving at the destination, Kapil Sharma highlights how important it is to have things or relationships that are long lasting, just like the durable “TVS Tyres with the Eagle Logo” which ensures safe and smooth ride during good or bad times. The message of durability comes out clearly in the new TVC campaign. The brand with this new TVC intends to connect and reach out to the youth by highlighting the message of durability while buying tyres for their two wheelers.

     

    The TV campaign goes live with a set of four commercials which have been developed and is spanned across six weeks on major television channels. The first two TVCs have been launched on Jan 16th which will be followed by other two TVCs in next few days. Other than TV, the brand is also investing in print, outdoor and digital media.

     

    Commenting on the new TVC launch P. Vijayaraghavan, Director, TVS Srichakra Ltd, said “With this TVC, we are ushering into a new era. Customer connect has always been our primary motto and we are glad we have Mr. Kapil Sharma to take forward this message with his charm and humour. Durability is the key attribute that we wish to bring out very strongly through the tvc.”

     

  • Riding on the 'Change' thought process we are witnessing in India, the TVC aptly brings out the relevance of the new brand identity

    TVS Tyres launches new TVC campaign

    By A Correspondent

     

    TVS TYRES has unveiled their latest TVC campaign around the ‘Nayi Soch Nayi Pehchaan’ thought to support the new brand identity that was unveiled recently. The tyre major followed up the print media campaign with their latest TVC aimed at reaching out to the large young customer base across the country.

     

    Riding on the ‘Change’ thought process we are witnessing in India, the TVC aptly brings out the relevance of the new brand identity and validation of the core brand ethos in this story. The visuals capture the thought well while retaining a firm hold on the core brand values of the tyre brand that stands for durability, high performance and strong road grip.

     

    The campaign has been created by Rediffusion Y&R and the first round of the TVC is on air across national television channels from 23rd March, 2015. It’s a 360 degree campaign that would be evident across the country.

     

    The film visual opens with an Eagle flying high, it zooms down to a group of riders who are seen making their way across rusty rural roads, the visuals show the tyre negotiating tough roads while the young riders go on a ‘clean the village’ drive. The second visual cuts to a city road where a group of school children find it difficult to cross a busy road; enter TVS TYRES riders who make an impromptu barricade with their bikes halting traffic while allowing the children to safely cross the road. The third sequence shows a newlywed sardharni riding a bike with her soldier husband to drop him at the railway station. The fourth visual shows a newlywed couple using their bikes instead of the customary horse carriage / marriage procession. The message of change comes out clearly in this new TVC campaign by TVS TYRES.

     

  • The ad brings out the importance of high performance and toughness of the tyres in an emotional setting

    TVS Tyres: counting on the letter-man to deliver happiness

    By a correspondent

     

    TVS Tyres has announced the launch of its new multimedia campaign in India. The ad brings out the importance of high performance and toughness of the tyres in an emotional setting as it shows an army jawan braving difficult terrains by riding on TVS Tyres to hand-deliver letters from home to his fellow compatriots.

     

    This is the first time that TVS Tyres has adopted a different route to showcases the ruggedness and dependability elements of the brand. The campaign has been created by Rediffusion Y&R and will be promoted heavily on television, print, outdoor, radio, cinema and ambient media over the next two months.

     

    The TVC begins with a rider sitting near the river side. As the rider moves ahead in his journey, he is shown negotiating his way through the treacherous path in the midst of gushing water – roads washed away, roads no more than dirt tracks and rubble, roads no decent driver would risk taking. The tyres act as his companion as he tries to negotiate through a particularly hazardous patch, where a landslide has occurred, weaving his way through boulders and riding on the absolute edge of the cliff, a steep drop barely an inch away.

     

    As evening approaches, the rider reaches a hillside town where a few army men are stationed. The driver stops, removes his helmet and opens one of the sacks and delivers a letter to one of the men standing around him. The man takes it from him, emotion writ large on his face, as he notices it’s a letter from home. He is joined by others in reading their respective letters. The film ends with the tagline “Koi toh raasta zaroor niklega”.

     

    The film has been created by Ananda Ray, NCD, Rediffusion while Lloyd Baptista is the Director of the film. Ravneet Mahajan is the producer of the film while 7 Films is the production house.