By A Correspondent
TVS Motor Company launched a new advertising campaign for their its scooter brand TVS WEGO. The commercial, conceptualised by Dentsu India, celebrates the TVS WEGO by “showcasing what makes it a symbol of quality and a two-time winner of the prestigious JD Power Awardsâ€.
The TVC aims to highlight the features like body balance technology, full metal body, USB-charging port, SBS technology, external fuel fill, digital speedometer and “best-in-class†mileage.
By a correspondent
Dentsu communications has unveiled a new campaign for TVS Wego. Since its launch TVS Wego has been the scooter that promises to give young couples their own private time together. The ad campaign for TVS Wego is based around a simple but effective brand proposition, ‘We Time’.
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To launch the new and improved Wego 110, loaded with latest cutting-edge features and incorporating modern design elements, the team found the perfect opportunity to find an even more contemporary take on “We Time”. The brief was to further establish the proposition of ‘We Time’.
However, in a category where most scooters have started to take on a unisex positioning, a couples bike needed to find a life truth that is powerful enough to cut through clutter and create deeper emotional connect with this audience. Thus was born the idea of an “equal partnership”, something that is so much more than lip-service, in the lives of couples today.
Aniruddha Haldar – Head of Marketing for Scooters, Corporate Brands & Media said, “TVS WEGO is designed for the modern urban young couple. It strives to meet a critical need of quality time together ‎- “WE TIME”. The new campaign showcases this effectively, beautifully using the metaphor of marriage vows of the couple. The advertising is clutter breaking, contrary to category codes and is receiving rave reviews. As creative partners Dentsu Communication has delivered a winning campaign that will go a long way in cementing TVS WEGO proposition of WE TIME in the minds of the sophisticated urban couple, and making it their preferred brand.”
Ashwin Parthiban – Executive Creative Director – South, Dentsu said, “TVS Wego is a sharply defined brand that celebrates the equality of roles and responsibilities between today’s urban couples. The bike is designed for two, to be ridden by either. The vows taken during most Indian weddings, while walking around the sacred fire, require that both the man and the woman take turns to lead – signifying the equal part they play in their journey of life. The magical fit between this cultural truth and the brand’s purpose is the stuff great creative is made of. The vows, of course, have been re-purposed to reflect the way today’s young couples take tradition, and give it their own meaning.”
By A Correspondent
TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters.
Commenting on the development, H S Goindi, President Marketing, TVS Motor Company said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for Wego. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on future Wego campaigns.”
Commenting on the win Dentsu Communications CEO, Arijit Ray said, “TVS Wego is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft and build a robust integrated strategy, for Wego, going forward.”
Dentsu will work on various campaigns for Wego and will be responsible for the account’s campaign planning and creative executions across television and print mediums.