Total Oil India has launched Total Hi-Perf, an integrated 360 marketing campaign for its new range of motorcycle engine oils for two-wheeler engines.
Speaking about the campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “The objective of this campaign is to bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a thrill of riding for the biker. Our aim is to also optimize and expand our reach for this campaign through an ideal integration of digital and
As part of the brand launch strategy, Total also reached out to primary influencers– mechanics and retailers and engaged on a one-on-one basis to create awareness and excitement around the brand and the product with the help of new-age technologies. Mechanics and retailers were introduced to the product and brand legacy through the aid of VR.