MxMIndia

Tag: Rajesh Ramaswamy

  • With over 100 ad films

    The Script Room completes three years

    By Our Staff

     

    The Script Room completes three years with over 100 ad films. A pioneer in creating and producing engaging content, The Script Room has worked as a creative agency with a diverse portfolio of clients. Founded by Rajesh Ramaswamy (Ramsam) and Ayyappan Raj in 2019, the agency has been offering content strategies, script writing and production support to clients.

     

    Said Ayyappan Raj, Co-Founder, The Script Room: “Over the three years, we’ve managed to run a smart, clean, cheerful set-up. Maintain a good work-life balance, avoid being factory-fied, encourage individuals to pursue whatever they want personally, good food, good drinks, bad jokes… simple joys and general happiness. Thanks to every single person who’s helped us do this.

     

    Added Rajesh Ramaswamy, Co-Founder, The Script Room: “These three years has been quite a ride. Honestly, we hadn’t planned it out. In fact, we just decided to go with the flow. We’ve met a lot of interesting people along the way. Enjoyed a lot of goodwill, faith and trust. A lot of friends cheered us along. A lot of clients embraced this model. Though we didn’t have a retainer model, they’ve been good enough to return. That’s encouraging. They’ve also been kind enough to spread a good word about us.”

     

  • Roll out a short film to connect with Mobil’s audiences

    22Feet Tribal & Script Room collaborate for Mobil

    By our Staff

     

    Mobil has rolled out a short film to connect with its audiences. It celebrates the journey of a trucker. The film is titled Sonu Tey Pappa Di Gaddi. Rajesh Ramaswamy (Ramsam), also Co-Founder of The Script Room, has directed the film.

     

    Said Ramsam, Director of the film & Co-Founder, The Script Room: “This was a dream project for The Script Room. A great opportunity for a writers’ hub where writing was at the heart of it. With lots of scope to explore a story, screenplay, characters, dialogues, lyrics and at the same time bring in our brand expertise. And it was great fun and a learning experience to interact with the creative folks at 22Feet, which is something we are keen on. To collaborate with different minds to create beautiful stories. And separately as a director I got the opportunity to explore a long format project which was a great experience.”

     

    Added Mansoor Jamal, DDB 22Feet Tribal: “Truckers in India are always seen as people who are intimidating on road rushing to move things from Point A to B and sometimes even from their close ones. Nobody looks up to a trucker. And unfortunately not many know of their personal struggles and sacrifices they make. We wanted to tell their story through this film. And we found the perfect partner in The Script Room to collaborate and make this happen. Ramsam, UJ and the team at The Script Room saw the idea we had, and elevated it to flesh out the whole film. It was an absolute pleasure working with them.”

     

  • With a mass media campaign of 19 films created by The Script Room

    Ganguly & Laxman unite for My11Circle

    By Our Staff

     

    Games24x7, a multi-game platform, has launched a mass media campaign during the T20 World Cup targeting cricket fans.

     

    Speaking about the promotional campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “We are very happy to have a partner like The Script Room in conceptualising and launching this campaign. We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle”.

     

    Added Rajesh Ramaswamy, Co-Founder, The Script Room: “It’s a very simple and fundamental thought. All of us know that India has a huge attachment and crazy following for cricket. And this love and passion often gets expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”

     

  • Collaborates with Scriptroom & Verrocchios Workways on campaign

    Chumbak ropes in Sara Ali Khan

    By Our Staff

     

    Chumbak announced Sara Ali Khan as its first brand ambassador for its home and watch categories. The campaign features brand films created by The Script Room. The stills and mood films were created by Verrocchios Workways. The media strategy is handled by Wavemaker India.

    Speaking on the brand campaign, Shazia Zafar, Head-Marketing, Chumbak, said: “Chumbak has always been well- recognized for its warmth, wit and connection to its customers. With this campaign, we are hopeful that our audience will realize how our brand is a joyful addition to every moment of their lives. Sara Ali Khan brings the idea of #WithChumbak alive and we are confident that it will be loved not only by our ardent brand supporters but also a larger audience. It was a delight collaborating and co-creating the campaign with The Scriptroom & Verrocchios Workways”

    Added Rajesh Ramaswamy, Founder-The Script Room: “As a brand Chumbak is loved by its consumers and it’s quite personal to them. Interestingly it also means many things to many people. The whole idea of the campaign is to bring all of it together as a lifestyle choice, aesthetic sensibility and a kind of an outlook. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life.  We’re delighted with the opportunity to work on a brand like Chumbak. They are such passionate people. And also so creative in their thinking and approach. It was truly a great collaborative process – starting from the idea to scripts and final execution. And with Akanksha Seda, and her sense of art, design and storytelling, we are very happy with the way the campaign has turned out.”

    Said Kishankumar Shyamalan, Chief Growth Officer, Wavemaker India and Office Head, South: “Chumbak stands for design excellence and a unique brand personality. We are excited to bring alive these aspects of the brand through a very special digital-first campaign. Working with the that I’m sure will be loved, since the media strategy was specifically created keeping our audience & platform in mind”

     

     

  • It shows learning as an enjoyable experience

    Vedantu’s new ad stars Aamir Khan

    By A Correspondent

     

    Vedantu, India’s second most valued EdTech startup and a pioneer in the live online tutoring platform has named Bollywood actor, director and filmmaker Aamir Khan for its new ad campaign.

     

    With the tagline, “Samaj Aayega Maza Ayega, Maza Ayega Samajh Ayega” the six-film series conceptualised by The Script Room conveys the effortlessness of live online learning offered by Vedantu. The films are directed by Prasoon Pandey.

     

    Said Shivani Suri, Chief Marketing Officer, Vedantu: “We aim to establish Vedantu synonymous to LIVE learning and revolutionize the online education in India through holistic experiences that foster effective learning. Our campaign is focused on reaching out to parents to address their valid concerns with respect to online learning through a series of very relatable films, which will resonate with them. Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character. The tagline itself is well thought of articulation of our brand promise and the learning experience.”

     

    According to Rajesh Ramaswamy (Ramsam), Co-founder, The Script Room: “This was a great opportunity for us. This category is new and exciting. Almost every parent is coping and curious about this new way of education. It was important at this stage to highlight a lot of aspects on online education. So, we had to find an interesting way of using Aamir. Our idea was to convert all the fantastic features and benefits of Vedantu into interesting slice-of-life stories, rooted in some fundamental, easy-to-relate contexts. In fact, everyone including the Vedantu team, Prasoon and Aamir too were more like partners and collaborators on this project. We had a blast making this. It’s a joy to see Prasoon and Aamir together. So enthusiastic and full of ideas.”

     

     

  • Gears up for the release of a series of films with Chumbak

    The Script Room completes one year with 41 films for 5 brands

    By A Correspondent

     

    Having successfully created 41 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a writers; hub celebrates its one-year completion amidst lockdown.

     

    Founded by Rajesh Ramaswamy (whose last job was with Lowe, Bangalore and Ayyappan Raj, whose last engagement was with Lowe (Unilever Global/Lowe Singapore), The Script Room built itself with a focus on writing for audio-visual advertising and content.

     

    Speaking on completing a year, Raj said: “We don’t have any typical organisational structure as such. We operate more as a writers hub and we spend a lot of time in jamming on what to write before we actually put pen on paper. Since we are a few and we are focussed, we are super conscious of the task, the consumer, limitations of execution and it reflects in the final output, our work. And about completion of first year, it has been a terrific one, extraordinary in all sense.  Ramsam (Rajesh Ramaswamy) and I started up The Script Room working out of home, added more and more writers, got offices in Mumbai and Bangalore, finished more than 40 ad films, one 30 minute short film (branded content) and with a slate of campaigns in scripting stage and bam! we are back to working from home again! Overall it’s been a fantastic first year, we don’t know if we’re creating something big or something small but we’re having a real good time doing what we’re doing”.

     

    Added Ramaswamy: “We have pulled together some of the best writers in the country, who have been very successful in telling insightful, engaging, crafted-to-perfection audiovisual stories. And we make sure that we write for the brand, for the context, for the budget, for the duration – no artificial colours, no preservatives, no added sugar. 100% pure, handwritten ads that effortlessly do their work. We don’t want to do anything that’s art for art sake and stuff that lies in one corner of the internet. And we have clearly chosen to stay away from other channels of advertising, storytelling is our forte and what better medium than audio-visual to tell your stories?  About one year, I am personally very excited by the spirit of the place and the collective sort of a model that we’re building. ”.

     

    Prior to lockdown, The Script Room had just wrapped up a series of films for Chumbak and Beck’s Ice which are in various stages of production and slated to release in the coming months.

     

     

  • The film tells the story of one such woman, who despite being a successful CEO decides to change direction in her life

    Solitaires by Tanishq celebrates women the way they are

    By A Correspondent

     

    Tanishq has unveiled a new film conceptualised and developed by Lowe Lintas telling the story of a woman who, despite being a successful CEO, decides to change direction in her life.

     

    Speaking about this film, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, said: “With this film, we target progressive, career-oriented women who have achieved something in their life by following their heart and doing things which they really want to do.  A Tanishq Solitaire is a marker of their success for everything they’ve achieved, and still keep going. More and more women are indulging in buying jewellery because they are financially independent & believe in indulging on themselves.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It takes great courage to change the course of your life after a certain point, but we’re noticing a lot of women doing it. After all, ambition has no age, and this film is an ode to every such woman, who’s slowly and steadily turning into the woman she’s always wanted to be. “

     

     

  • This year the brand has moved a step forward to establish itself as an “ultimate destination” for every kind of fashion shopper

    Flipkart reinforces its fashion focus

    By A Correspondent

     

    As a step-up from its ‘Be Trendy. Always’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion.

     

    Conceptualised and executed by Lowe Lintas Bangalore, this year the brand has moved a step forward to establish itself as an ultimate destination for every kind of fashion shopper, notes a communique.

     

    Explaining the rationale behind the campaign, Shoumyan Biswas, Vice President, Brand Marketing, Flipkart said: “Flipkart is the leader for fashion in the e-commerce space and our vision is to be India’s most preferred destination for trendy and affordable fashion.  We have worked on this vision for past one year and delivered campaigns like ‘If it’s trendy, it’s on Flipkart’ and ‘Be trendy. Always.’ which has given us phenomenal business results. On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign ‘The best way to look your best’ is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”

     

    Highlighting the campaign thought, Rajesh Ramaswamy, Executive Director, Lowe Lintas said: “Not everyone has the same fashion needs. Some people look for exclusive stuff. Others look for the latest trends. Or the biggest brands. And so on. Working off this insight, we decided to position Flipkart as the perfect ‘hack’ for every kind of fashion shopper. Across five films, we showcased how Flipkart had everything anyone could ask for in the world of fashion, making it the perfect fashion destination for everyone.”

     

     

  • This initiative is aimed at fuelling the lives of homemakers by equipping them with the means to be independent

    Britannia Marie Gold empowers homemakers to #GoPlaces

    By A Correspondent

     

    Britannia Marie Gold has launched a campaign titled #GoPlaces, wherein homemakers get the opportunity to win a brand new Scooty. The campaign kickstarts with a TVC and two digital films that are based on the insight that every homemaker has the drive to “be more” but often lacks the resources and opportunities.

     

    Said Ali Harris Shere, Vice-President Marketing, Britannia Industries Ltd:  “Britannia Marie Gold believes that homemakers are everyday athletes in the journey to be more. They need the fuel that keeps them going both physically and emotionally. Marie Gold is that fuel. With the #GoPlaces campaign we are providing these athletes with the means to be independent so that it can help in fulfilling their aspirations.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “Through the years of Marie Gold advertising, we have always tried to show the Marie woman as someone who runs the household, but also feels like more than just a homemaker. She balances her family’s needs and her own in an already packed day. But there was an opportunity to see her outside the context of a home. We wanted to show how much more she can accomplish when a bike comes into her life and makes her truly independent. That was a very exciting and fresh space for us to explore.”

     

     

  • An ode to the most anticipated festival of the year, this film depicts what the occasion really means to people

    Tanishq’s latest film brings alive cultural sensibilities

    By A Correspondent

     

    Durga Pujo is one of the biggest community celebrations in the country And Tanishq has unveiled a new film, conceptualised by Lowe Lintas, for its festive collection ‘Aagomoni’.

     

    Speaking about the campaign, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “Pujo is one of the most revered festivals for Bengalis and to mark this celebration, we at Tanishq, have launched the special Aagomoni collection. We believe that the beautiful designs from this collection make it a must have for Pujo. The Aagomoni collection has a special piece for each of the five days leading up to the main Pujo. With this collection, we encourage our Bengali customers to celebrate Pujo by indulging in exquisite jewellery from Tanishq. Jewellery that is crafted with the purest gold and that offers you superior designs.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We were aware that the ad is going to be playing on the days leading up to Pujo, and so we wanted to make a film that resonated with people’s anticipation. Highlighting the madness that goes on behind preparing for Pujo, we tried to recreate the joy that the festival brings them.”

     

     

  • The brand’s latest ad film discovers the true essence of the traditional festival

    Tanishq unveils brand campaign celebrating Varamahalakshmi

     

    Jewelry brand Tanishq has released a new brand campaign to coincide with the Varamahlakshmi festival.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said: “India is a land of festivals and we felt the need to address all the occasions that contribute towards the expression of love and respect towards your family, society and values. Tanishq wants to create a more personal bond with the customers and connect with them at a deeper level through festivals like Varamahalakshmi. This film shows how the meaning of marriage and companionship has evolved with time and beautifully captures the relevance of festivals in the new age society.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Every festival in India, has a cultural, religious and regional context. Tanishq has always redefined human relationships and it is this aspect of the brand that we’ve tried to bring alive in the context of the Varamahalakshmi festival, which is an important festive occasion in South India.”

     

    Said Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It is always very exciting for us when we get opportunities to explore newer cultures, traditions and languages. So, for the first time, we’ve made an ad for a popular festival down south, ‘Varamahalakshmi’. An important part of the festival is that the women observe a fast to invoke the goddess home. In this ad, the husband finds an opportunity to express love and gratitude towards his wife, for carrying out the tradition with such devotion. The friendly banter between them adds to the charm of their relationship.”

     

  • The brand's latest ad film discovers the essence of the traditional festival

    Tanishq celebrates Teej in new TVC

    By A Correspondent

     

    Indian festivals are known for their deep-rooted traditions and specific regional influences. Some of these are of course regressive, but like various Tanishq commercials of the past, there’s a progressive touch.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “With India being such a diverse market, we agreed that it was time to talk to our customers on a more personal level – by showcasing local festivals like Teej. This film shows how relationships have evolved and beautifully captures the celebration and love that Teej is all about.”

     

    Added Rajesh Ramaswamy, Executive Creative Director, Lowe Lintas: “Tanishq has always been progressive in their communication and the Teej film is no different. The simple act of an elderly man defying tradition and fasting for his wife is an inspiration to reinterpret traditions for modern times.”