Sprite, the refreshing, lime-flavoured soft drink from the Coca-Cola Company, is back with ‘Joke in a Bottle’, following the success of its inaugural season. Strengthening its renowned ‘Scan Karo, Joke Suno, Thand Rakho! campaign from last year, the brand is set to become the ultimate heat hack for this season, delivering a fresh wave of comedic content. With a simple scan of a bottle, youngsters can unravel jokes across 9+ regional languages across their most relatable topics such as exams, college, relationships, food and much more.
To spearhead the campaign, they’ve collaborated with three pairs tied by their love for comedy. For the nationwide commercial we will see Kapil Sharma, together with Suryakumar Yadav who is known for his quick-wit in the Indian cricket Team. Following this, the Bengali commercial will feature superstar Dev Adhikari and Comedian Niranjan Mondal, and the Oriya commercial will feature actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.
Commenting on the new campaign, Tish Condeno, Senior category director, sparkling flavours, Coca Cola India and South-West Asia, said: “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year. Our goal remains unchanged: to infuse our consumers’ lives with happiness, delivering genuine and relatable content that resonates with our brand ethos. Sprite is dedicated to offering an unmatched, delightful experience, and we are eagerly looking forward to spreading joy and laughter with everyone!”
Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Sprite Joke in A Bottle, now running in its second year, not only has regional jokes, but the campaign is regional too. Real comedians have joined forces with popular personalities to keep the heat down and laughter up. The campaign features stars like Kapil Sharma and SKY for the north market, Dev and Niranjan for the Bengali market and Sabyasachi and Biswa for Oriya. The campaign will surely tickle you in the language you love and strengthen the brand’s promise of ‘Thand Rakh’.