MxMIndia

Tag: Coca-Cola Company

  • Conceptualised by WPP Open X

    Twinkle Khanna campaigns for Honest Tea

    Honest Tea, a ready-to-drink beverage with organic green tea, has announced its newest #FindYourGood campaign in collaboration with author, columnist, and wellness enthusiast Twinkle Khanna.

    Commenting on the launch of the new campaign, Ruchira Bhattacharya, Senior Director, Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said: “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, Mukund Olety, Executive  Creative Director at WPP Open X, added: “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives. Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for wellbeing of women, she naturally conveys the nuances we wish to communicate through this campaign.”

  • Partners with top comedians like Kapil Sharma and digital stars

    Sprite returns with ‘Joke in a Bottle’ campaign

    Sprite, the refreshing, lime-flavoured soft drink from the Coca-Cola Company, is back with ‘Joke in a Bottle’, following the success of its inaugural season. Strengthening its renowned ‘Scan Karo, Joke Suno, Thand Rakho! campaign from last year, the brand is set to become the ultimate heat hack for this season, delivering a fresh wave of comedic content. With a simple scan of a bottle, youngsters can unravel jokes across 9+ regional languages across their most relatable topics such as exams, college, relationships, food and much more.

    To spearhead the campaign, they’ve collaborated with three pairs tied by their love for comedy. For the nationwide commercial we will see Kapil Sharma, together with Suryakumar Yadav who is known for his quick-wit in the Indian cricket Team. Following this, the Bengali commercial will feature superstar Dev Adhikari and Comedian Niranjan Mondal, and the Oriya commercial will feature actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.

    Commenting on the new campaign, Tish Condeno, Senior category director, sparkling flavours, Coca Cola India and South-West Asia, said: “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year. Our goal remains unchanged: to infuse our consumers’ lives with happiness, delivering genuine and relatable content that resonates with our brand ethos. Sprite is dedicated to offering an unmatched, delightful experience, and we are eagerly looking forward to spreading joy and laughter with everyone!”

    Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Sprite Joke in A Bottle, now running in its second year, not only has regional jokes, but the campaign is regional too. Real comedians have joined forces with popular personalities to keep the heat down and laughter up. The campaign features stars like Kapil Sharma and SKY for the north market, Dev and Niranjan for the Bengali market and Sabyasachi and Biswa for Oriya. The campaign will surely tickle you in the language you love and strengthen the brand’s promise of ‘Thand Rakh’.

  • Establishes itself as a long-standing partner of the ICC

    Coke extends partnership with International Cricket Council

    By Our Staff

     

    The International Cricket Council (ICC) and Coca-Cola (or Coke) have announced an eight-year global partnership encompassing ICC World events across all three formats, up until the end of 2031.

     

    The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners. The agreement includes all men’s and women’s events including the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies through to the end of 2031. During the course of the partnership, there will be both a major international men’s and women’s event every year as well as a World Test Championship Final every two years.

     

    Said ICC Chief Commercial Officer, Anurag Dahiya: “I am thrilled to welcome back The Coca-Cola Company as an ICC Global Partner as we enter a landmark eight-year partnership, which unites one of the world’s leading brands with the second largest sport in the world. This long-term collaboration ushers in a new commercial era, filled with exciting prospects for the sport. With the Men’s T20 World Cup in the USA and West Indies, and the Women’s edition in Bangladesh just around the corner, we’re poised for unprecedented global growth and engagement. This partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide.”

     

    Added Bradford Ross, VP Global Sports and Entertainment Marketing & Partnerships at The Coca-Cola Company: “In alignment with our rich history of global sports partnerships, the collaboration with ICC reinforces our commitment to refreshing sports fans and elevating their entertainment experiences. Sports holds immense power to unite people, and this partnership provides us with a unique opportunity to blend our brand affinity with the fervor for the world’s cricketing game. We endeavor to continue to delight consumers with our diverse portfolio and create unique experiences for fans.”

     

  • During ICC Men's Cricket World Cup

    Sprite unveils brand films

    By Our Staff

     

    Sprite, the lemon and lime-flavoured beverage from the Coca-Cola Company, has unveiled a series of brand films with the ‘Thand Rakh’ theme.

     

    Said Tish Condeno, Senior Category Director, Sparkling Flavors (India and Southwest Asia) Coca-Cola India: “The new ‘Thand Rakh’ campaign revolves around embracing the unforgettable intensity that defines sports. Sprite, truly takes ownership of these heated moments, offering a refreshing solution during ICC Men’s Cricket World cup. We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Sprite is established itself as the go-to brand when life throws situations at you that end up causing heat. The cricket world cup is one such situation. The campaign shows cricket through the lens of life in an interesting way that ends in a comedy of errors. It’s quick, snackable content that drives home the point of when heat strikes, Sprite comes to the rescue.”

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy India (North): “The cricket World Cup is the biggest clash of the best teams from around the world. Obviously there will be intense moments and things will heat up. The films show how heated moments from a match get transferred to real life. We took words from the world of cricket and gave it a spin with real life situations where the meaning of the word is completely different. Resulting in heat. Making it the perfect ground for Sprite to come in as the official cooler of heat and to tell people to enjoy the World Cup in full, minus the heat.”

     

    In addition to the commercials, we also watched multiple sponsored posts by standup comic ‘AiyyoShraddha’, and also noted usage of ‘Thand Rakh’ in some tweets/social media posts.

     

  • For ICC Cricket World Cup campaign

    Thums Up & Ogilvy collaborate with SRK

    By Our Staff

     

    Thums Up and Ogilvy have got actor Shah Rukh Khan to play a double role for its Men’s Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about Team India lifting the cup.

     

    Said Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Cricket is a wave that rides on pure emotion. When the team is playing well, we all rally behind the team, and suddenly with one bad performance, we lose all hope. It’s intense. It’s almost like there are two sides within all of us, constantly pushing against one another. The doubter and the believer. This is exactly the emotion we’ve played out in our latest campaign with SRK bringing to life this struggle of the mind and heart.”

     

    Added Tish Condeno, Senior Category Director (Sparkling Flavours), India & South-East Asia, The Coca-Cola Company: “We believe that the ICC Cricket World Cup is the biggest sporting event for the country. Partnership with the ICC provides us with a unique opportunity to unite our customers, consumers, brands, and cricket through diverse engagement formats. Our collaboration with SRK as the ‘Voice of Belief’ for Thums Up’s association with ICC World Cup campaign embodies our commitment to turning every doubt into an unwavering belief.”

     

  • Gets Siddhant Chaturvedi and Manushi Chhillar as brand ambassadors

    Schweppes launches 2 new flavours with campaign

    By Our Staff

     

    Schweppes beverage has unveiled a new campaign #MixItUpWithSchweppes. The campaign film has been conceptualized by Glitch and features Siddhant Chaturvedi and Manushi Chhillar as their new/official brand ambassadors.

     

    The Coca-Cola Company’s leading premium mixer brand celebrates Schweppes as the perfect mixer to enhance experiences across moments of consumption. With a rich and sparkling legacy of over two centuries globally, Schweppes has been synonymous with elevating everyday refreshment, through its unique and refined offerings. The brand has continued to innovate and address the evolving needs of consumers across beverage consumption occasions, since 1783.

     

    Announcing the launch of the new digital campaign, Ruchira Bhattacharya, Director, Marketing – Emerging Categories, Coca-Cola India and Southwest Asia said: “Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, we are very happy to launch 2 new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first 2 in a sequence of many to come.”

     

    Added Sunetro Lahiri, Chief Creative Officer, The Glitch, Co-Chair, WPP Unite India: “From the get-go, our aim with the campaign was to capture the absolute, unparalleled joy of mingling with the right spirits. That feeling of freewheeling euphoria that accompanies good times and great camaraderie was our NorthStar while crafting every aspect, from the visuals to the art to the edit. We wanted a campaign that would make our audience crave to be part of this really fun, lively ambience, no matter where you are.”

     

  • Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN)

    Wendy Clark to join DAN as Global CEO in Sept

    By A Correspondent

     

    Dentsu Aegis Network (DAN  has announced the appointment of Wendy Clark as Global CEO of Dentsu Aegis Network.

     

    Clark brings almost 30 years’ of industry experience having worked for global brands such as The Coca-Cola Company and AT&T, as well as industry-leading agency roles. She joins Dentsu Aegis Network in September 2020 from Omnicom where she held the role of Global President & CEO for DDB Worldwide. Prior to Omnicom, Clark spent seven years at The Coca-Cola Company in global and regional operating roles, culminating in her promotion to Coca-Cola’s President of Sparkling Brands and Strategic Marketing.

     

    Wendy Clark

    Said Clark: “It’s both an incredible honour and deep responsibility to join DAN at this crucial time. Given such unprecedented global change it’s more important than ever that we’re completely focused on creating insightful, informed, important ideas for brands, businesses and their customers. The focused investments made by DAN over the last few years to acquire and grow the right assets, talent and capabilities, enabling modern marketing solutions, is undeniable and ready-made for today’s marketplace and beyond.”

     

    Clark will report to Tim Andree, Executive Chairman, Dentsu Aegis Network and will be appointed Executive Officer Dentsu Group Inc. at the same time as she joins the business in September with the approval of the Board of Dentsu Group Inc. Andree has been Executive Chairman of DAN since its founding in 2013, adding the CEO role to his responsibilities for the past 15 months, and he has lead the search process.

     

    Added Andree: “Following a thorough and considered global search, I am happy to welcome Wendy as our new CEO and look forward to working together to drive our ambitious agenda forward. With her combined experience of walking in the shoes of the client, coupled with her leadership in running a large global creative agency network, Wendy is the stand-out choice for the role. Her experience is hugely complementary to DAN’s growth plans over the coming decade where Dentsu’s long-standing history of client-centricity combined with an ability to deliver fully integrated solutions will be critical. Wendy will join us as the world is emerging from a period of unprecedented challenges. I am confident that her strong leadership style and comprehensive experience will inspire our people, connect with our clients to help drive their brands forward and continue our focus on providing integrated global solutions while building excellence into every part of the rapidly changing marketing ecosystem we serve.”