By Our Staff
Sony Sports Network unveils a campaign for the 2022 Asian Games. With an extraordinary lineup of luminaries, including esteemed personalities like Chief of Defence Staff, General Anil Chauhan, Sudha Murty, Amitabh Bachchan and Kapil Sharma, the campaign aims to ignite the nation’s fervour for this multisport extravaganza.
The film also has a lineup of sports journalists from publications such as Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, and regional newspapers including Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, and Asomya Pratidin. Additionally, it features RJs from popular radio channels like Radio City and Radio One, along with representatives from leading news channels Aaj Tak and NDTV 24X7.
With ‘Iss Baar Sau Paar,’ Sony Sports Network aims to rally the entire nation, uniting millions of hearts, and minds, to stand beside our athletes as they strive for excellence and glory. This campaign is a resounding call to break barriers, inspire champions, and witness the remarkable journey of India’s sporting triumphs at the 2022 Asian Games.