MxMIndia

Tag: Sony Sports Network

  • For the Hero Asian Champions Trophy 2024

    Sony acquires rights for Hero Asian hockey

    Sony Sports Network has acquired the media rights to live broadcast the Hero Asian Champions Trophy 2024, set to take place in Hulunbuir City, Inner Mongolia, People’s Republic of China, from September 8 to 17, 2024.

    Rajesh Kaul
    Rajesh Kaul

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “As the official broadcaster of the Men’s Asian Champions Trophy 2024, we are thrilled to bring this prestigious tournament to hockey fans across the region. Audiences will get to watch Team India, the defending champions and Olympic Bronze medal winners playing for the first time since the Olympics Games Paris 2024. We are committed to serving hockey fans and delivering high-quality coverage that showcases the talent and competitive spirit of the best teams in Asia on Sony Sports Network. ”

    Added Fumio Ogura, President, Asian Hockey Federation: “We are pleased to announce that the Hero Asian Champions Trophy 2024, a prestigious tournament showcasing the finest talent in Asian hockey, will be broadcast live on Sony Sports Network, one of the biggest broadcasters in the region. This partnership reflects our dedication to bringing the sport of hockey to a broader audience and ensuring that fans can witness some of the best hockey teams and athletes in action. Working together with Sony Sports Network, we aim to elevate the profile of hockey and inspire the next generation of athletes.”

  • Promises to be a star-studded event

    Sony Sports secures rights for CCL Season 10

    Sony Sports Network has secured television broadcast rights for the 10th season of Celebrity Cricket League (CCL).

    It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more. The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad, Chandigarh, Trivandrum and Vizag, which will also host the playoffs and finals.

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”

    Added Vishnu Induri, Founder of CCL: “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”

  • … in English and Hindi

    Australian Open on Sony Sports

    By Our Staff

     

    Sony Sports Network is telecasting live the Australian Open 2024 which started yesterday, January 14. Sony Sports’ English and Hindi will be on till the end of the tournament, that’s January 28, 2024.

     

    Leading up to the tournament, the network launched its ‘#SlamOfTheGreats’ campaign paying tribute to some of the greatest tennis moments in the history of the game, and also featuring Sania Mirza announcing her arrival to world tennis with her first Grand Slam win in 2009.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “It’s that time of the year when the best tennis stars gather in Melbourne to compete for the ultimate glory in the year’s first Grand Slam. The Australian Open has consistently been the most watched Grand Slam in India for the last few years.  Our commitment extends beyond on-field action, featuring off-field initiatives like expert insights and opinions from two-time Australian Open winner Sania Mirza and Former India No 1, Somdev Devvarman on our live studio show, Extraaa Serve.”

     

  • At the 19th Asian Games in China

    Sony Sports Network campaign hits target

    By Our Staff

     

    Sony Sports Network’s campaign hits the target at the 19th Asian Games in China. Its tagline ‘Iss Baar, Sau Paar’ became a reality as India made history and breached the 100 medal mark at the Games.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:  “With ‘Iss Baar, Sau Par’, our aim was singular: to inspire our athletes at the year’s biggest sporting event, the Asian Games. The campaign’s resonance, both nationally and internationally, is a testament to their prowess. Filled with pride, we watched our athletes surpass expectations, shattering records and crossing a historic centenary medal haul. This landmark achievement not only underscores their dedication and capabilities but also positions our nation on the path to becoming a sporting powerhouse.”

     

  • Shines a spotlight on the unsung heroes of Indian sports

    Sony Sports unveils campaign for 19th Asian Games

    By Our Staff

     

    Sony Sports Network launches a campaign to mark the 19th Asian Games Hangzhou 2022.

     

    Recognizing the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “The Asian Games is one of the grandest stages in the sporting world of Asia and the Indian contingent is training hard to add to our medal count. It’s a moment of national pride as we have stalwarts from every walk of life joining us for the campaign to rally behind our Indian athletes making this the grandest campaign ever for the Asian Games. Adding to that, we have also received great support from our sponsors who will surely benefit from the strategic partnership with Sony Sports Network for the Asian Games.”

     

    Sandeep Mehrotra, Head Ad Sales, Network Channels, Sony Pictures Networks India added:  “Over the years, multi sporting events have attracted significant viewer interest and we have done well to tap into the immense potential of non-cricket sports in India. Brands want to associate with content that is not only culturally relevant but also inspirational and evokes national pride. The 19th Asian Games on Sony Sports Network will provide advertisers the ideal platform to communicate their message to a wide demographic of receptive viewers from across the country through innovative advertising solutions. We are thrilled to witness a tremendous response for the upcoming 19th Asian Games with advertiser interest from across categories like Automobiles, BFSI, Beverage, consumer durables and others.”

     

    Virat Khullar, AVP & Head of Marketing, Hyundai Motor India Ltd. said: “Hyundai’s partnership with Sony Sports Network for the Asian Games signifies a strategic commitment that extends beyond the world of sports in India. Sport serves as a formidable catalyst, fostering performance, personal growth, teamwork, and discipline among our youth. By investing in events like the Asian Games, Hyundai not only promotes youth participation but also ignites their aspirations, encouraging them to dream big and realize their full potential. This initiative is one of many in Hyundai’s sports portfolio, aligned with our overarching mission of enriching vibrant and healthy communities.”

     

  • To boost morale for the 19th Asian Games

    Sony unites sports journalists in campaign for 2022 Asian Games

    By Our Staff

     

    Sony Sports Network unveils a campaign for the 2022 Asian Games. With an extraordinary lineup of luminaries, including esteemed personalities like Chief of Defence Staff, General Anil Chauhan, Sudha Murty, Amitabh Bachchan and Kapil Sharma, the campaign aims to ignite the nation’s fervour for this multisport extravaganza.

     

    The film also has a lineup of sports journalists from publications such as Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, and regional newspapers including Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, and Asomya Pratidin. Additionally, it features RJs from popular radio channels like Radio City and Radio One, along with representatives from leading news channels Aaj Tak and NDTV 24X7.

     

    With ‘Iss Baar Sau Paar,’ Sony Sports Network aims to rally the entire nation, uniting millions of hearts, and minds, to stand beside our athletes as they strive for excellence and glory. This campaign is a resounding call to break barriers, inspire champions, and witness the remarkable journey of India’s sporting triumphs at the 2022 Asian Games.

     

  • The International Women's Tennis Championship is held in India after 14 years

    Sony Sports to broadcast WTA250 Chennai Open 2022

    By Our Staff

     

    Sony Sports Network is all set to broadcast the WTA250 Chennai Open 2022, the international women’s tennis championship,  that will be played for the first time since 2008. The tournament will be aired live on Sony Ten 2 channels and will be available to Livestream on their premium OTT platform SonyLIV.

     

    Notes a communique: “After a 14-year hiatus, India will finally witness an event organized by the Women’s Tennis Association (WTA). The competition is expected to get more intense as the tournament will see participation from top seeded players like world number 29, Alison Riske-Amritraj, world number 60, Varvara Gracheva, world number 70, Magda Linette, world number 87 Rebecca Peterson and more. The event will also witness wild card entries in the form of Canadian tennis player Eugenie Bouchard and India’s number one, Ankita Raina.”

     

    The coverage will be on Sony Ten 2 channels between September 12 and 18, 2022.

     

  • Leading athletes, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Veda Krishnamurthy and more will feature in the studio show for the games, Sports Extraaa

    Sony Sports announces broadcast plans for ÇWG

    By Our Staff

     

    Sony Sports Network has announced plans the live broadcast of the XXII Commonwealth Games starting from today, July 28 at 11 pm IST. The event will mark the return of Sony Sports’s ;ive wraparound studio show Sports Extraaa featuring eminent panelists and guests.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “After the huge success of the Olympic Games Tokyo 2020, it gives us immense pleasure to broadcast the Birmingham 2022 Commonwealth Games. The broadcast rights for the Birmingham 2022 positions Sony Sports Network as the home for international multi-sporting events in India. Armed with a single goal to put our country on the global sporting map, our athletes have been training incessantly and it is our endeavor to showcase the stories of these national heroes. Keeping this goal in mind and to rally our support for the Indian contingent, we have also launched the ‘Birmingham Mein Jeetega Hindustan Hamara’. In addition to this, to provide a holistic viewing experience, our studio show, Sports Extraaa will feature stellar panelists who will provide real-time insights into various games.”

     

  • India tour of Ireland & India Tour of England starting 26th June

    Sony Sports to live telecast India cricket with two bilateral series

    By Our Staff

     

    Sony Sports Network will live telecast two bilateral series with India tour of Ireland and India tour of England in succession.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “We are delighted to have India cricket back on Sony Sports Network with two back-to-back bilateral series. Viewers are excited to watch the much-anticipated fifth Test against England which has been a mainstay of all the cricket conversations in the past year, and fans across the nation have been looking forward to this closure. As we get a conclusion for the 2021 series, we are excited to start the next chapter with 3 T20Is and 3 ODIs. And to further provide audiences with a seamless and holistic viewing experience, we present our LIVE studio show, Extraaa Innings that features a star-studded panel and both the series will be live telecast in four languages.”

     

     

  • In English, Hindi, Tamil, and Telugu

    Sony to air French Open in 4 languages

    By Our Staff

     

    Sony Sports Network (SSN) is going multi-lingual in the live airing of the French Open (aka Roland-Garros) which started yesreday. This is the first year that SSN will be showing the Grand Slam event and the broadcaster is going all out with the live coverage of the event in English, Hindi, Tamil and Telugu.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “Sony Sports Network has been a premiere destination for tennis fans in India and with Roland-Garros 2022 we intend to bring the best of the international tournaments to a larger audience base across the country. We are proud to announce that for the first time in India, the Roland Garros will be broadcast in four languages, English, Hindi, Tamil, and Telugu. Our viewers will be able to watch the tournament in a language of their choice. The tournament has also received a great response from advertisers with nine brands on board and more in the pipeline.”