MxMIndia

Tag: 2022 Asian Games

  • To boost morale for the 19th Asian Games

    Sony unites sports journalists in campaign for 2022 Asian Games

    By Our Staff

     

    Sony Sports Network unveils a campaign for the 2022 Asian Games. With an extraordinary lineup of luminaries, including esteemed personalities like Chief of Defence Staff, General Anil Chauhan, Sudha Murty, Amitabh Bachchan and Kapil Sharma, the campaign aims to ignite the nation’s fervour for this multisport extravaganza.

     

    The film also has a lineup of sports journalists from publications such as Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, and regional newspapers including Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, and Asomya Pratidin. Additionally, it features RJs from popular radio channels like Radio City and Radio One, along with representatives from leading news channels Aaj Tak and NDTV 24X7.

     

    With ‘Iss Baar Sau Paar,’ Sony Sports Network aims to rally the entire nation, uniting millions of hearts, and minds, to stand beside our athletes as they strive for excellence and glory. This campaign is a resounding call to break barriers, inspire champions, and witness the remarkable journey of India’s sporting triumphs at the 2022 Asian Games.

     

  • Scheduled from Sep 10-25, 2022, in Hangzhou, Zhejiang, China and five co-host cities

    SPN bags exclusive rights to broadcast Asian Games

    By Our Staff

     

    Sony Pictures Networks India (SPN) has acquired the exclusive media rights for 2022 Asian Games. This association will give SPN exclusive rights to broadcast the 19th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan and Maldives and will also be available on their premium OTT platform, SonyLIV.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “The 2022 Asian Games is expected to be one of the biggest multi-sporting events in Asia this year and we are pleased to bag the exclusive media rights for India and the subcontinent. The outstanding performance of Indian athletes at Olympics Games Tokyo 2020 has laid a strong foundation and we are happy to bring to our viewers another marquee multi-sporting event that will see participation from the top Indian athletes. With the addition of E-sports and breakdancing, we expect a bigger audience and the introduction of T20 Cricket format at the Asian Games will undoubtedly add to the excitement of the nation.”