By A Correspondent
Society Tea has launched its brand campaign that celebrates the tea drinking culture in our country.
The Tea Society Called India campaign depicts the brand thought when one interchangeably cites ‘Society Tea’, it reads ‘Tea Society’- the ultimate societal truth that defines India and Indian-ness.
Commenting on launch of the campaign, Karan Shah, Director – Business Development, Society Tea said:  “The idea of this passionate campaign- The Tea Society Called India, emerged serendipitously from the brand name itself, Society Tea. The intent with this campaign is to celebrate the tea drinking culture across the length and breadth of India. Society Tea has always strived to maintain a consistent quality with infallible taste. Our travels whilst executing this campaign across several regions in India is testimony to our passion for quality. The campaign is a perfect amalgamation of people who are unique and diverse as it perfectly captures our brand footprint across incredible India.â€