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Tag: Karan Shah

  • Reminisces memories of bonds made for life with 'yaadon bhari pyaali'

    Black Swan Life films new campaign for Society Tea

    By Our Staff

     

    Society Tea has brewed a new film taking a trip down the memory lane with its latest campaign, ‘Yaadon Bhari Pyaali’. Conceptualised by Black Swan Life, the film aims to remind people that some bonds cannot be broken.

     

    Said Karan Shah, Director, Society Tea: “The task was to create a regional communication that tugs at the heartstrings of the small towns (and the big cities) of Maharashtra. We wanted to create a communication that talks about the legacy of the brand – its strong bond with its customers over the last 30 years. We wanted to do so through a relatable story, a strong insight…where the brand is not a force-fit but is naturally weaved into the story.”

     

    Added Sukumar Menon, Creative Head, Black Swan Life: “Something very familiar from an old time, when it interacts with you in a present and relevant context, it can suddenly fill your mind with long-forgotten memories. A familiar smell…a familiar taste can do that.”

     

  • It celebrates the iconic ‘Chai Chai’ phraseology employed by chaiwallas at railway stations

    Society Tea brews campaign for instant tea

    By A Correspondent

     

    Society Tea has come up with a film celebrating the iconic ‘Chai Chai’ phraseology employed by chaiwallas at railway stations.

     

    Said Karan Shah, Director, Society Tea: “Tea to Indians is not just a beverage, it is a habit embedded into life. Most of us want to have our special chai in a moment’s notice but usually that’s not possible. One Minute Tea is an outcome of this need for a special cup of chai that anyone can make. And what better way to convey this than juxtapose the very memorable call for chai at train and bus stations against people of all ages.”

     

     

  • It remembers the beautiful memories around tea that one collectively spends as a community

    Society Tea introduces #StayAtHome campaign

    By A Correspondent

     

    Society Tea has launched its #StayAtHome campaign, to encourage safety, remembering the beautiful memories around tea that one collectively spends as a community.

     

    Commenting on the occasion, Karan Shah, Director, Society Tea said: “Society Tea has always been subtly invested in its duty towards society. With the inspiration to brew delightful experiences and conversations over chai, we at Society Tea have recently incorporated the visually appealing #StayAtHome campaign, to portray simple and small memories during the day, when we come together as a community to enjoy our tea together. Until such a time is back, let’s not only stay safe, but also look forward to enjoying these moments with our friends, family and close ones.”

     

     

  • A thought that is apt for tea, movies, and our lives

    Society Tea’s latest ad film celebrates India’s passion for cinema and ‘chai’

    By A Correspondent

     

    Society Tea has launched its latest ad film for its masala tea offering. The film revolves around the union of two shared experiences in India – love for cinema and tea.

     

    Commenting on the occasion, Karan Shah, Director, Society Tea said: “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – Cinema and Chai. And what better way to do it than our quintessential ‘Dadi Ma Ki Masala Chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. Titled ‘Masala Nahi Toh Mazaa Nahi’, the TVC has beautifully captured a perfect blend of human emotions and an all-season National favourite beverage- Masala Tea.”

    The ad campaign has been conceptualised by Black Swan Life and is produced by Skylark Productions.

     

     

  • The agency has picked up the digital account after a competitive pitch

    Fruitbowl Digital to manage digital duties of Society Tea

    By A Correspondent

     

    Fruitbowl Digital has acquired digital and social duties of the Society Tea from the Hasmukhrai & Co consortium. The account was acquired by Fruitbowl Digital following a multi-agency pitch.

     

    Commenting on the win, Dedeepya Reddy, Co-Founder, Fruitbowl Digital, said: “Tea is the life and soul of every creative agency and my team runs on a minimum of three cups a day. Being associated with one of the biggest names in the business, has thus been incredibly exciting. A day in every Indian household begins with the aroma of a beautiful pot of tea and almost any situation calls for a cup. It is this connect the Indian society has with tea that we wish to extend through the digital space. Keeping the consumer at the centerof it all, just as Society Tea has done through the years, the challenge for us now is to humanize the brand and have their social media pages reflect who they are.”

     

    Said Karan Shah, Director – Business Development, Society Tea: “Today’s audience is a tough cookie to crack; not everything is talked about or remembered. Engaging content only works if you’ve created a strong consumer connect. Fruitbowl has shown that they can work in these grey areas and give us the ‘different’ we are looking for. The aim now is to be digitally as impactful as the brand has been in this incredible country over the years.”

     

  • The campaign celebrates this unifying and proudly home-grown tea drinking culture across the length and breadth of the country

    Society Tea celebrates tea drinking culture in India

    By A Correspondent

     

    Society Tea has launched its brand campaign that celebrates the tea drinking culture in our country.

     

    The Tea Society Called India campaign depicts the brand thought when one interchangeably cites ‘Society Tea’, it reads ‘Tea Society’- the ultimate societal truth that defines India and Indian-ness.

     

    Commenting on launch of the campaign, Karan Shah, Director – Business Development, Society Tea said:  “The idea of this passionate campaign- The Tea Society Called India, emerged serendipitously from the brand name itself, Society Tea. The intent with this campaign is to celebrate the tea drinking culture across the length and breadth of India. Society Tea has always strived to maintain a consistent quality with infallible taste.  Our travels whilst executing this campaign across several regions in India is testimony to our passion for quality. The campaign is a perfect amalgamation of people who are unique and diverse as it perfectly captures our brand footprint across incredible India.”