By A Correspondent
The digital ad industry is estimated to grow with a CAGR of 32% by 2020, notes a Dentsu Aegis Network-Exchange4media report. Yes, please do note that we have named Exchange4media in this report despite the fact that it is another player in our space. For, it’s important that it be given credit when it’s due. Also, unlike last year, when e4m disallowed hosts Dentsu Aegis Network (DAN) to invite other media, this year, DAN did invite us. Also, we don’t consider exchange4media as competition. And even if it were to be one, we think it’s important that a non-legacy media player thinks progressively.
Point made, now let’s move to the highlights:
:: The Indian ad Industry is estimated to grow with a CAGR of 11% till 2020.
:: Ad spends have seen double digit growth rates in e-commerce, BFSI, Automotive and Telecom.
:: Digital Ad industry is estimated to grow with a CAGR of 32% by 2020.
:: Advertisers are now adopting Digital media as a branding medium, not merely a performance medium.
:: It currently contributes 15% to the total advertising Industry in India and this is expected to reach 24% of the entire market by 2020.
:: E-commerce followed by telecom and BFSI spend the highest proportion of ad budget on digital media.
:: Spends on Digital Video is expected to see the highest growth rate followed by Display and Social Media.
:: OTT and an engaging mobile experience will drive the growth of the Digital Industry.
And here’s more sector-wise:
1. Automotive:
a. Automotive sector has had one of this highest growth in Ad spends.
b. They still spend a large majority of their ad budget on Traditional media
c. Within digital, they distribute their budget across all ad formats.
2. E-commerce:
a. Growth in ad spends for E-Commerce has been the highest.
b. They spend the highest proportion of their marketing budget on Digital media.
c. They spend mostly on search and social media.
3. Technology: This is a very broad term in terms of industry segments. Including the insights for Telecom.
4. Telecom:
a. Telecom sector has seen one of the highest growth in ad spends.
b. This segment spends a high amount of their marketing budget on Digital media.
c. They spend their digital media budget mostly on social media and video.
5. BFSI:
a. The growth in ad spends for BFSI has been one of the highest, next only to E-Commerce.
b. This segment spends a high amount of their marketing budget on Digital media.
c. Their digital media budget is spent mostly on search and display.
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