By A Correspondent
Society Tea has come up with a film celebrating the iconic ‘Chai Chai’ phraseology employed by chaiwallas at railway stations.
Said Karan Shah, Director, Society Tea: “Tea to Indians is not just a beverage, it is a habit embedded into life. Most of us want to have our special chai in a moment’s notice but usually that’s not possible. One Minute Tea is an outcome of this need for a special cup of chai that anyone can make. And what better way to convey this than juxtapose the very memorable call for chai at train and bus stations against people of all ages.”