The question is self-explanatory. Let’s hear the response from Dr Bhaskar Das in the Dec 15 edition of Das ka Dum…
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Q. None of the media agency networks announced their annual adspends forecast for India. A cop-out?
A. This is normal and rational. When the whole world including India is engaged in a rearguard action against an unprecedented pandemic that has deeply affected life and livelihood, how can anything be predicted with certainty?! No trendline can be drawn from the past. Every business segment and every organisation is combating a unique set of challenges. In this scenario, an annual adspends forecast is beyond the guesstimate even.