By Our Staff
BL Agro’s food products brand Nourish has launched a new television commercial and social media campaign highlighting the role of consuming quality dry fruits. The #SehatKiSunoNourishHiChuno campaign, was launched across television channels, social media, OTT platforms, radio, and print media. The commercial stars actors Shilpa Shetty as and sister Shamita
Said Ashish Khandelwal, Managing Director, BL Agro: “With this new TVC, we want to promote the right nutrition intake, especially when it comes to diet powerhouses like dry fruits. We are thrilled to add this dimension to our SehatKiSunoNourishHiChuno campaign.”
Added Richa Khandelwal, Managing Director, Leads Brand Connect, the agency, which conceptualised the ad: “The Shetty sisters have always sent out a powerful message about health and nutrition, and we are excited to have roped them in to further Nourish’s vision for encouraging the use of premium dry fruits. We want to highlight that a handful of high quality dry fruits are a handy way of promoting better well-being, both for the mind and body, in a creative way.”