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Tag: BL Agro

  • Created by Leads Brand Connect

    Bail Kolhu edible oil unveils new campaign

    By Our Staff

     

    Bail Kolhu the lead product of BL Agro Industries Ltd has launched a campaign for its edible oil brand. The #TruckSloganPlease across Facebook and Instagram pages has been rolled out to engage people and juggle their creative minds by creating funny slogans using the words ‘Bail Kolhu’. These slogans will then be written at the back of the trucks.

     

    Ghanshyam Khandelwal, Chairman, BL Agro, said: “Bail Kolhu brand has nourished the health of families for many decades with its promise of pure quality products.  #TruckSloganPlease is an initiative to connect with people and give an opportunity to people with creativity where they can share quirky ideas. We are pleased to receive an incredible response to the campaign and to see such a great level of involvement.”

     

    Richa Khandelwal, Managing Director, Leads Brand Connect, the agency behind conceptualizing this campaign, said, “Launching this campaign was a joint endeavor of our team and the brand. We have always read regular slogans behind the trucks. Nobody cares to come up with new and creative slogans which can catch the eye balls of the people on the road. #TruckSloganPlease was launched with an objective to create an engagement and bring out fun factor amongst the readers, not only on the internet but on the roads as well. The campaign was launched in the form of a contest and the winners were announced recently. The brand selected the most relevant and unique slogans that will be written on the company’s trucks to promote the brand in an innovative way.”

     

  • Leads Brand Connect agency conceptualized the ad film

    Shilpa Shetty to endorse BL Agro’s brand Nourish

    By Our Staff

     

    BL Agro’s food products brand Nourish has launched a new television commercial and social media campaign highlighting the role of consuming quality dry fruits. The #SehatKiSunoNourishHiChuno campaign, was launched across television channels, social media, OTT platforms, radio, and print media. The commercial stars actors Shilpa Shetty as and sister Shamita

     

    Said Ashish Khandelwal, Managing Director, BL Agro: “With this new TVC, we want to promote the right nutrition intake, especially when it comes to diet powerhouses like dry fruits. We are thrilled to add this dimension to our SehatKiSunoNourishHiChuno campaign.”

     

    Added Richa Khandelwal, Managing Director, Leads Brand Connect, the agency, which conceptualised the ad: “The Shetty sisters have always sent out a powerful message about health and nutrition, and we are excited to have roped them in to further Nourish’s vision for encouraging the use of premium dry fruits. We want to highlight that a handful of high quality dry fruits are a handy way of promoting better well-being, both for the mind and body, in a creative way.”

     

  • Leads Brand Connect has executed the naming rights for BL Agro

    BL Agro obtains naming rights for platforms at Delhi Railway Station

    By Our Staff

     

    BL Agro Industries, the edible oil and food manufacturing company, has been granted naming rights of New Delhi Railway Station platforms 14, 15 and 16. The tenure of the rights with BL Agro is for one year initially, starting this October.

     

    With this agreement, Platforms 14 and 15 will be branded as ‘Nourish Platform 14 and 15’ and Platform 16, the one on the Ajmeri Gate side of the station, will be branded as ‘Bail Kolhu Platform No. 16’. Leads Brand Connect, the advertising agency, has conceptualised, created and executed the naming rights of all three platforms.

     

    Said Ghanshyam Khandelwal, Chairman, BL Agro: “It is an appreciable initiative taken by Indian Railways, and I congratulate the ministry for such progressive vision. It indeed is a landmark moment for us and we’re ecstatic to be spearheading it for New Delhi Railway Station.”

     

    Added Richa Khandelwal, Managing Director, Leads Brand Connect: “Branding of railway platforms has never been done in India, so we get the opportunity to approach the project through an experimental, artistic yet very human lens. LBC and BL Agro have collaborated for a long time, ideating campaigns that broke stereotypes time and again and sparked raging conversations. This gives us yet another chance to do some out of the box thinking on how to brand Platform 16 for Bail Kolhu and Platforms 14 and 15 for Nourish.”

     

  • The campaign is titled #HarThaliNutritionWali

    BL Agro launches campaign for ‘Nourish’

    By Our Staff

     

    Nourish, a food products company under the aegis of BL Agro, has recently launched a campaign #HarThaliNutritionWali, an initiative to promote better nutritional access to the people of the country.

     

    Said Ashish Khandelwal, Managing Director, BL Agro says, “the right to good nutrition should be considered as a human right by itself. We found that most people lack nutritious choices due to lack of awareness and the affordability factor. When we promise good nutrition, we also understand that there a socio-economic factor involved. Keeping this in mind, we have mapped a selected range of groceries that fulfil most nutrition checklists and have decided to reduce the price by 10-15% for better offerings. Through #HarThaliNutritionWali campaign, we hope to support the government’s mission of making nutrition accessible to every citizen.”

     

     

  • New TVC features Pankaj Tripathi, Manoj Bajpayee and Nawazuddin Siddiqui

    Bail Kolhu Oil campaign advocates gender equality in kitchen

    By Our Staff

     

    Bail Kolhu Mustard Oil, a brand of BL Agro, has launched a new campaign. The TVC advocates to equalise gender roles in the kitchen with tagline #RasodeMeinMardHai. It stars actors Pankaj Tripathi, Manoj Bajpayee and Nawazuddin Siddiqui. The advertisement was conceptualised and created by Leads Brand Connect.

     

    Commenting on the launch of Bail Kolhu’s new TVC, Ashish Khandelwal, Managing Director, BL Agro, said: “Bail Kolhu is a long-standing brand with recall value rooted in consumers. So, our vision with the TVC went beyond generating brand lift and into advocating #RasodeMeinMardHai concept, and we couldn’t have found a better fit to champion the social cause than Pankaj Tripathi, Manoj Bajpayee, and Nawazuddin Siddiqui. Their persona and journeys are very apropos of the initiative, which is why the message we wanted to convey comes out very naturally and effectively.”

     

    Added Leads Brand Connect CEO Sanjay Srivastava: “Leads Brand Connect team came up with an extremely unconventional but necessary concept of “why should cooking be a woman’s job alone.” It’s a stereotype that is often represented in advertisements, and we wanted to break that chain while simultaneously supporting the idea that men should cook too. With Pankaj, Nawazuddin, and Manoj, we were able to bring that out without being on the nose about it and, of course, creating more recall for Bail Kolhu.”

  • The brand has launched #ChunoSahi campaign during the election season

    BL Agro launches new campaign

    By Our Staff

     

    Food products company BL Agro, through its signature brand Bail Kolhu mustard oil, has announced its latest social media campaign #ChunoSahi, on all social media platforms. ‘ChunoSahi’ means choose right as Bail Kolhu tries to advocate the cause specially amongst young voters to select the right candidate for the country.

     

    Commenting about this initiative, Ashish Khandelwal, Managing Director, BL Agro, said, “we are the fastest growing brands in the market and our brand Bail Kolhu, is the synonym for purity and quality. This campaign ‘ChunoSahi is aligned with our brand’s identity and message to our consumers. We want to show consumers through this digital campaign how selecting the right thing can make a huge difference. We hope young voters will be encouraged to make the right choice The campaign is ideated and conceptualized by our agency Leads Brand Connect, which has given full justice to the message in a subtle way.”

     

  • The TVC created by Leads Brand Connect agency

    Wasseypur trio shoot for BL Agro Mustard Oil

    By Our Staff

     

    BL Agro Industries, a FMCG company, has launched the second television commercial of its signature brand, ‘Bail Kolhu’, mustard oil. It features ‘Gangs of Wasseypur’ fame trio – Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi. The TVC created by Leads Brand Connect, a multi-dimensional creative agency, is launched across the national television channels.

     

    Said Ashish Khandelwal, Managing Director, BL Agro: “Bail Kolhu is our 50-year-old signature brand, which has become a household name over the years. We have always intended to deliver the best quality edible oil because we understand that food is a common factor amongst all of us. Be it any occasion, food is the ingredient which connects us all and makes the occasion a memorable one. With this TVC, we wish to highlight the trigger food gives us.”

     

  • Launches three TVCs stressing virtues of good eating

    Leads Brand Connect films with Shilpa Shetty for Nourish

    By Our Staff

     

    Nourish of BL food products company announced the launch of a series of television commercials starring Shilpa Shetty. The TVCs created by Leads Brand Connect will roll out through TV, print and digital media in the coming months. With the tagline ‘Sadharan Chodo, Nutrition Chuno’, the ads emphasize the virtues of good eating and healthy living.

     

    Said Ashish Khandelwal, Executive Director, BL Agro: “Nourish is a young brand, which has received an overwhelming response in a very short span of time. With Nourish, our vision is to provide healthy, good quality and nutritional food products all across the country. While the TVC is creating awareness, we are simultaneously working to expand our distribution network to pan India levels so that we can take the goodness of Nourish to each and every household in India.”

     

    Added Sanjay Srivastava, CEO, Leads Brand Connect: “With Shilpa on board, brand Nourish aims to occupy the space of high nutrition food products offering many health benefits to the consumers. Hence the positioning was created around the promise “Saadharan Chhodo, Nutrition Chuno”. But the challenge was to communicate this fact in an innovative and engaging manner. To distinguish the brand from regular cooking commercials, we decided to take the comic way”.

     

  • A multi-starrer brand endorsement to be rolled out to promote ‘Bail Kolhu’

    Gangs of Wasseypur trio shoot for mustard oil

    By Our Staff

    BL Agro Industries Limited has announced a multi-starrer brand endorsement with Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi as the faces for ‘Bail Kolhu Kacchi Ghani Mustard Oil’. They will be seen together in the commercial TVC of BL Agro and on social media campaigns of the brand.

    Said Ghanshyam Khandelwal, Chairman and Managing Director, BL Agro: “Bail Kolhu is our company’s flagship product, which has been in the market for the last 5 decades. It holds a very strong market and a goodwill in the edible oils category, and we wanted somebody who hold the similar position in the minds of people. Manoj ji, Nawazuddin ji and Pankaj ji are not only actors but are household names who connect with people from across the country. All the three gentlemen are self-made and are the legends in the Bollywood industry. Their determination, grit, hard work and perseverance to reach to the heights they are at today, corresponds our journey as well. We also started our journey from nowhere; had our own set of challenges, learnings, and ultimately, we saw success. With this amazing trio, we could rewind, relive and connect with our journey”.

    Added Richa Khandelwal, Director, Leads Brand Connect, the advertising agency of BL Agro: “Bail Kolhu is the pioneer and flagship product of BL Agro Industries which is a symbol of purity and strength. A thoughtful brand positioning was important for Bail Kolhu, which has been successfully there in the market since ages. On-boarding the iconic trio was an introspective decision as all three of them reflect strength, vibrance and power, as individuals. Also, they share a great chemistry, coming from small towns and humble family backgrounds, similar to Bail Kolhu, which was started by family members from a modest background who hailed from a small town in Uttar Pradesh. Also, the three actors have a great fan following and are famous names amongst the masses, they could be easily connected with the brand, which also has a cult following across the Nation.”