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Tag: Shilpa Shetty

  • Leads Brand Connect agency conceptualized the ad film

    Shilpa Shetty to endorse BL Agro’s brand Nourish

    By Our Staff

     

    BL Agro’s food products brand Nourish has launched a new television commercial and social media campaign highlighting the role of consuming quality dry fruits. The #SehatKiSunoNourishHiChuno campaign, was launched across television channels, social media, OTT platforms, radio, and print media. The commercial stars actors Shilpa Shetty as and sister Shamita

     

    Said Ashish Khandelwal, Managing Director, BL Agro: “With this new TVC, we want to promote the right nutrition intake, especially when it comes to diet powerhouses like dry fruits. We are thrilled to add this dimension to our SehatKiSunoNourishHiChuno campaign.”

     

    Added Richa Khandelwal, Managing Director, Leads Brand Connect, the agency, which conceptualised the ad: “The Shetty sisters have always sent out a powerful message about health and nutrition, and we are excited to have roped them in to further Nourish’s vision for encouraging the use of premium dry fruits. We want to highlight that a handful of high quality dry fruits are a handy way of promoting better well-being, both for the mind and body, in a creative way.”

     

  • TVC created by Korra brand design agency

    Shilpa Shetty glows for Mamaearth face wash

    By Our Staff

     

    Mamaearth, the beauty, cosmetic and personal care brand, has launched a TVC for its Ubtan Face Wash featuring actor Shilpa Shetty Kundra. The commercial created by Korra brand design agency highlights the Ubtan facewash in a no-toxin proposition giving the perfect #ShaadiWalaGlowEveryday.

     

    Said Ghazal Alagh, Co-Founder and CIO at MamaEarth: “Ubtan has been the secret recipe for glowing and radiant skin that has been passed on from generations, and the Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. We have taken the traditional ubtan ingredients and created a hassle-free formula using them to give our consumers a product that will give them the Ubtan like glow, every day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”

     

    Added Gaurav Nabh, Chief Executive Officer, Korra, said: “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow. Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. An innovative no-toxin product that packs the goodness of turmeric and saffron allowing you to look your best, while enjoying that same flawless glow. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa.”

     

  • Launches three TVCs stressing virtues of good eating

    Leads Brand Connect films with Shilpa Shetty for Nourish

    By Our Staff

     

    Nourish of BL food products company announced the launch of a series of television commercials starring Shilpa Shetty. The TVCs created by Leads Brand Connect will roll out through TV, print and digital media in the coming months. With the tagline ‘Sadharan Chodo, Nutrition Chuno’, the ads emphasize the virtues of good eating and healthy living.

     

    Said Ashish Khandelwal, Executive Director, BL Agro: “Nourish is a young brand, which has received an overwhelming response in a very short span of time. With Nourish, our vision is to provide healthy, good quality and nutritional food products all across the country. While the TVC is creating awareness, we are simultaneously working to expand our distribution network to pan India levels so that we can take the goodness of Nourish to each and every household in India.”

     

    Added Sanjay Srivastava, CEO, Leads Brand Connect: “With Shilpa on board, brand Nourish aims to occupy the space of high nutrition food products offering many health benefits to the consumers. Hence the positioning was created around the promise “Saadharan Chhodo, Nutrition Chuno”. But the challenge was to communicate this fact in an innovative and engaging manner. To distinguish the brand from regular cooking commercials, we decided to take the comic way”.

     

  • She joins Network18 as National Revenue Head – Display – Business News Cluster

    BTVI’s Shilpa Shetty joins Network18

    By A Correspondent

     

    After stints with BTVI and the Times Network, Shilpa Shetty has returned to the Network18 Group as National Revenue Head – Display – Business News Cluster. She will report to Avinash Kaul – COO, Network18.

     

    Commenting on her appointment, Shetty said: “It is a delight to come back to Network18 and I look forward to another successful inning in my career. I really am excited to work with the team and take the channels to newer heights”.

     

    Shetty is a former Navy Queen and a Ford Super Model Finalist and has led Mumbai University in Handball at the National Level.

     

     

  • Launches a new customised health check platform ‘SRL Care’ to tackle the increasing incidences of lifestyle disease in the country

    SRL Diagnostics announces Shilpa Shetty as brand ambassador

    By A Correspondent

     

    SRL Diagnostics has rolled out a new preventive customised health-check platform under the brand name, SRL CARE. The new platform was announced in the presence of celebrity Shilpa Shetty Kundra and Arindam Haldar, CEO, SRL Diagnostics. Shilpa Shetty Kundra will be the brand ambassador for SRL Diagnostics.

     

    Speaking on the occasion, Arindam Haldar, CEO, SRL Diagnostics said: “For over 23 years, SRL’s purpose has remained focused on helping people on their path to better health in extraordinary ways.  This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services. However, as leaders and decision-makers we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach.”

     

     

  • They will be closely working with COO Megha Tata to drive the business news channel to strengthen the next level growth in India

    BTVi ropes in Shilpa Shetty and Seema Pisharody to strengthen revenue and strategy team

    By A Correspondent

     

    Shilpa Shetty

    BTVi or as the Business Television India channel is better known as has appointed Shilpa Shetty and Seema Pisharody to jointly work towards revenue generation for the channel. They will be closely working with COO Megha Tata to drive the business news channel to strengthen the next level growth in India. BTVi is reinforcing senior experienced people in the team to build a quality think tank with a focus on the revenue model of the channel. As is known, Anuj Katiyar, joined BTVi as Marketing and Research Head two months back.

     

     

    Seema Pisharody
    Monica Tata

    While Shetty moves in from Times Network to oversee strategic planning for generating revenue for the channel, Pisharody, was last with CNN-IBN, be responsible for a strategic approach for business development for the channel.

     

    Welcoming them to the team, Tata said: “We are really happy to have Shilpa and Seema on board. We believe that their expertise in the domain will be a valuable asset to the channel. Their knowledge and experience will help BTVi brand to scale new heights.”

     

  • In a ceremony in Mumbai, Shilpa Shetty, the eminent Bollywood actor felicitated the winners

    DainikBhaskar.com felicitates winners at 4th Women Pride Awards

    By A Correspondent

     

    dainikbhaskar.com has announced the winners of Women Pride Award, the annual award by digital division of Dainik Bhaskar group where it celebrates the indomitable spirit of womanhood. In a ceremony in Mumbai, Shilpa Shetty, the eminent Bollywood actor felicitated the winners.

     

    The occasion of International Women’s Day embarked the beginning of the award this year, where it extended the opportunity to nominate the women of extraordinary deeds; who are a true inspiration to many. A massive online campaign was driven through the group sites of dainikbhaskar.com, divyabhaskar.com and dailybhaskar.com, leveraging the other group platforms including print. The selection process involved Dainik Bhaskar Editorial Board, drawing a list of nominees, which is then authorised by a highly distinguished jury comprising of famous Bollywood personalities, philanthropists, entrepreneurs, and social activists. This year, Shobha De, activist and columnist; Laxmi, acid attack activist and prominent Bollywood personality Shilpa Shetty were part of the jury.

     

    Talking about this initiative, Gyan Gupta, CEO, DB Digital, said, “This unique endeavour by DB Digital is like a token of appreciation for these women, for their undying spirit against all odds and sacrifices that often goes unacknowledged. We are privileged to bring them to the fore as an inspiration to others and honour them with these awards. We saw overwhelming responses as entries poured in from all across the country; leading to an increased traffic and stickiness to our group sites.”