By Our Staff
Shell India has onboarded Bollywood versatile actor Shahid Kapoor as the brand ambassador for its Lubricants business. Shell is looking to expand its customer base and will bank on Kapoor’s pan-India popularity and youthful energy across all age groups.
The brand also launched its new campaign, ‘Rukna Mushkil Hai,’ for Shell Advance range of motorcycle oils today. Aimed towards everyday Indian riders, the new campaign celebrates the rider community.
Said Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India: “At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion for love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai.”