MxMIndia

Tag: Shell India

  • Developed by Wunderman Thompson

    Shell India launches campaign

    By Our Staff

     

    Shell India released its latest campaign, ‘More than Just A Fuel Station’, for its mobility business in India. The new campaign showcases Shell retail stations as comprehensive destination with quality fuels, vehicle care, fresh food, beverages, and convenience items, emphasising its role as more than a fuel station.

     

    The campaign is developed by Wunderman Thompson and will be promoted across social & digital platforms, including Jio Cinema, Sony Liv, MX Player, Zee5 etc.

     

    Announcing the campaign, Kartiki Karihaloo, Marketing Manager, Shell Mobility India, said: “Traditionally, fuel stations in India are not perceived as destinations, but with our integrated offerings, we have witnessed a gradual shift in this perception. Our latest campaign, #MorethanJustAFuelStation, reinforces our effort to be more than just a fuel provider and be a reliable on-the-go companion that enhances the overall commute of our customers.  It reflects how our fuel retail outlets serve as holistic service hubs and signify our dedication to addressing the evolving mobility needs of people.”

     

  • For its Lubricants business

    Shahid Kapoor roped in as brand ambassador for Shell India

    By Our Staff

     

    Shell India has onboarded Bollywood versatile actor Shahid Kapoor as the brand ambassador for its Lubricants business. Shell is looking to expand its customer base and will bank on Kapoor’s pan-India popularity and youthful energy across all age groups.

     

    The brand also launched its new campaign, ‘Rukna Mushkil Hai,’ for Shell Advance range of motorcycle oils today. Aimed towards everyday Indian riders, the new campaign celebrates the rider community.

     

    Said Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India: “At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion for love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai.”