MxMIndia

Tag: Shell Lubricants India

  • Launches limited edition pack with Shahid Kapoor

    Shell Advance upgrades portfolio

    Shell Lubricants India unveiled its upgraded portfolio of Shell Advance Motorcycle oils and launched a limited-edition packaging featuring brand ambassador Shahid Kapoor, continuing a partnership on the Rukna Mushkil Hai brand campaign.

    Introducing the new and improved Shell Advance range, Amit Ghugre, Chief Marketing Officer, Shell Lubricants India, said: “For us, ‘Rukna Mushkil Hai’ is not just an emotion but a platform to empower riders to be truly unstoppable. Last year, we teamed up with Shahid Kapoor to echo the spirit of these motoring enthusiasts, and now we are taking it a step further with portfolio upgrades to offer stronger and more impactful consumer benefits. With our special edition packs, we hope to inspire more users to fulfil their passion for riding with Shell Advance engine oils.”

  • For its Lubricants business

    Shahid Kapoor roped in as brand ambassador for Shell India

    By Our Staff

     

    Shell India has onboarded Bollywood versatile actor Shahid Kapoor as the brand ambassador for its Lubricants business. Shell is looking to expand its customer base and will bank on Kapoor’s pan-India popularity and youthful energy across all age groups.

     

    The brand also launched its new campaign, ‘Rukna Mushkil Hai,’ for Shell Advance range of motorcycle oils today. Aimed towards everyday Indian riders, the new campaign celebrates the rider community.

     

    Said Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India: “At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion for love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai.”

     

  • To empower mechanic community

    Shell Lubricants launches initiative

    By Our Staff

     

    Shell engine oil and lubricants has launched an initiative for the mechanic community. ‘Sapne Honge Apne’, seeks to support their dreams and aspirations by being a partner in their journey. The initiative is backed by a recent internal survey conducted by Shell Lubricants.

     

    Aiming to reach more than 80,000 mechanics enrolled with the Shell SHARE app, Sapne Honge Apne will support the community in India by financially empowering mechanics to achieve their dreams and strengthen their future.

     

    Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said: “At Shell, we have supported and empowered India’s mechanic community in multiple ways over the years. They have been a trusted partner for Shell bringing their deep experience, irreplaceable knowledge, and strong work ethic to make every journey a success. ‘Sapne Honge Apne’ is a token of our appreciation for their efforts, and we hope this will allow them and their families to dream boldly.”

     

    Shell Lubricants India announced the first winner of ‘Sapne Honge Apne’ initiative, Nitin Sood from Dharamshala, “I have been associated with Shell Lubricants India for the past 6-7 years and was encouraged by the team to participate. I dream of increasing my income, growing my customer base, and expanding my shop. It is my father’s dream that I take my shop to great heights and make a name for myself and my family,” Nitin said.

     

    The initiative adds to Shell Lubricants India’s existing trade community initiatives that have enhanced opportunities for mechanics by upskilling them or upgrading their workshops and adding value to their lives.

     

  • Promises to deliver unmatched value for truckers and farmers across India with 3 per cent fuel economy and increase in oil drain interval

    Shell celebrates real heroes of India in latest campaign

    By A Correspondent

     

    Reaching out to its consumers to celebrate the true heroes of India from the trucking and farming industries, Shell Lubricants has announced the launch of its “Real Heroes” campaign. The campaign is a consumer-led initiative from Shell’s ‘Rimula’ range of lubricants and aims at acknowledging the contribution of – valuable patrons who drive the nation forward- truckers and farmers. Shell Rimula aims to bring convenience in their lives, by promising to deliver unmatched value for truckers and farmers across India with 3 per cent fuel economy and increase in oil drain interval by 450 hours.

     

    Speaking about the campaign, Neeraj Bhatia, Chief Marketing Officer, Shell Lubricants India said: “Building on the resounding success of previous year’s campaign of “Manzilaapki, saathhumara”, our strategy was to extend this a step further this year, with the launch of ‘Real Heroes’ campaign. Truckers and Farmers form the backbone of our Indian economy and help in contributing approximately 21 per cent to India’s GDP. At Shell Lubricants, we understand the needs and aspirations of our valuable patrons.  This year’s campaign is our attempt to acknowledge and celebrate these real heroes of India. It is the pursuit of these real heroes that drives us every day to make products that can help them save more and deliver unmatched value for their contribution. We hope this further helps us to strengthen our bond with them and we shall continue to deliver greater value to their lives”.

     

  • Mansi, former CMO, Shell Lubricants India Cluster, to take over her new role with effect from August 1, 2016

    Shell Lubricants appoints Mansi Madan Tripathy as MD

    By A Correspondent

     

    Mansi Madan Tripathy

    Shell Lubricants India announced the appointment of Mansi Madan Tripathy as the new Managing Director of the company. Mansi, former CMO of Shell Lubricants, would succeed Nitin Prasad, who moves on to take over as the Chairman of Shell Companies in India with effect from August 1st, 2016.

     

    Mansi brings in 20-years of marketing, sales, insights and strategy experience to the office. In her new role, she shall be responsible for leading all the business activities for the Lubricants business in India, Bangladesh, Sri Lanka and Nepal. Mansi has been the architect of digital marketing & social media footprints for Shell Lubricants in India. Leading the marketing team at Shell Lubricants, Mansi has been an advocate of a new direction; weaving ‘direct consumer connect’, ‘industry influencer engagement’ and ‘greater awareness initiatives’ intractably into the company’s brand marketing strategies. With her in-depth global knowledge of the market structures, consumer psychology and trade dynamic, as MD, her focus shall be to strengthen the company’s presence in India, delighting our customers and consumers and building an organisation that’s motivated and growing.

     

    Prior to Shell Lubricants, Mansi’s experience spans across 17 years at P&G in key positions like Director for Global Male Grooming, P&G and Asia Pacific Head for Consumer and Market Knowledge. As part of her global leadership roles, she has worked across countries like Geneva, Singapore and Boston; working on diverse product categories, new initiatives and equity development of global brands like Pantene, Olay, Vicks, Gillette, Pampers, Whisper, Ariel and Tide.