Shaadi.com has launched its new TVC on the theme ‘Shayad.com se nikliye aur Shaadi.com pe aayiye’.
Talking about the campaign, Gourav Rakshit- CEO, Shaadi.com, said: “Shaadi.com’s five million success stories have taught us, that taking the first step is the toughest part, and they need to plan so that they don’t delay the action. This campaign is dedicated to all those singles who find themselves stuck in the Shayad world, and to inspire them to plan and take the first step.:
Commenting on the creative thought behind the new television commercial, Parixit Bhattacharya, Managing Partner – Creative, TBWA India, said: “This TVC is designed to deliver a simple message – that every single person should take charge of their fate and step out of Shayad.com and step into Shaadi.com. It wants to establish one single fact that if you have decided to get married, you need to come to Shaadi.com where dreams are brought to life.”