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Tag: Parixit Bhattacharya

  • He joins BBH from TBWA\ India where he was Managing Partner – creative

    BBH India appoints Parixit Bhattacharya as CCO

    By Our Staff

     

    BBH India, part of the Publicis Group, has announced the appointment of Parixit Bhattacharya as Chief Creative Officer. He joins BBH from TBWA\ India where he was Managing Partner – creative.

     

    Speaking about the announcement Dheeraj Sinha, Chairman, BBH India said: “We are very excited to welcome Parixit as part of the BBH India leadership team. Parixit is a modern creative thinker and his work speaks for itself. His passion for delivering transformational work powered by creativity and his leadership skills made him perfect choice to take helm of the agency’s creative product. I look forward to working together and chart the next phase of BBH India’s success story, taking the BBH black sheep and zag philosophy to newer heights.”

     

    Speaking about his appointment, Bhattacharya added “I have pretty much manifested this gig. So, I will do my best and a half to build on the virtues of BBH India and add what’s needed to become a prolific creative company. I look forward to making a place of fun that creates objects of desire in all mediums relevant to our audiences and brands. I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

     

  • Highlights life changing impact of great body language

    TBWA\India launches new campaign for Dixcy Scott

    By Our Staff

     

    Dixcy Scott Innerwear for Men has launched new campaign ‘Body Language Jo Chha Jaye’. The campaign aims at showcasing superior product performance and the launch of diverse range of innerwear for men.

     

    Said Parixit Bhattacharya, Managing Partner, Creative – TBWA\India: “The modern man knows manhood is not a destination, it is a journey in self-improvement and acceptance. Dixcy Scott’s new positioning and irreverent work there of speaks to this desire. By birthing the Body Language Translator, the brand pulls away from all known tropes of male underwear advertising and shows what Disruption in a category truly means. Here’s to the transitional man being comfortable in his own skin.”

     

    Speaking about the new brand positioning and the concept of the campaign, Shekhar Tewari, Chief Category and Operations Officer of Modenik Lifestyle added, “With the launch of the three-part TVC, we have attempted to bring forth a fresh first-of-its-kind narrative in the innerwear endorsement segment. Drawing inspiration from consumer-insights and best-in-class integration of design and technology, the TVCs reiterate the brand’s principle of staying true to the consumer. We aimed at showcasing our varied product range, the interwoven benefits of comfortable innerwear on a person’s confidence levels and body language, and our transformed approach in brand positioning. While we are consistently working towards understanding and catering to our ever-evolving consumer needs, we are maintaining a seamless balance and precedence of both functional and emotional pay-offs.” Modenik Lifestyle Pvt. Ltd. is the post-merger entity of Advent International’s portfolio companies Dixcy Textiles Pvt. Ltd and Gokaldas Intimatewear Pvt. Ltd; the parent company of brand Enamor.

     

  • The campaign is titled #PaisonKoRokoMat

    TBWA launches IDFC MF campaign

    By Our Staff

     

    IDFC Mutual Fund just launched its first investor awareness campaign of the year – #PaisonKoRokoMat. The campaign is conceptualised and created by TBWA\India.

     

    Added Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “The central thought of the campaign #PaisonKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.”

     

    Said Parixit Bhattacharya, Managing Partner – Creative TBWA\India, Parixit Bhattacharya

    “This has been a lot of fun to create. The narrative is distinctive and it needed oodles of craft to bring them to life which Ayappa and his team served delectably. We hope this makes people smile while reconsidering their choice of investments and tilt the conversation in favour of mutual funds. There are many more executions across channels under #PaisoKoRokoMat and we are excited to see what it does in the market.”

     

    Added Govind Pandey, CEO of TBWA\India: “These ads charmingly nudge you to reevaluate your investment choices that you make almost by default.”

     

    Said Sanju Ayappa from Early Man Films: “Really enjoyed working on these films for IDFC Mutual Fund. They are quite bold and unique for the category. Especially, the casting.”

     

     

  • The film is titled ‘Har Rang Har Kisi Ka’

    TBWA creates ad JSW Paints with Alia Bhatt & Ayushmann Khurrana

    By A Correspondent

     

    JSW Paints has signed actors Alia Bhatt and Ayushmann Khurrana as brand ambassadors and is set to release its first ever TVC along with a marketing campaign featuring the duo that will be rolled-out across the company’s current markets in South and West India.

     

    The film ‘Har Rang Har Kisi Ka’, conceptualised by TBWA\India celebrates the diverse colours of the country and encourages India to #EmbraceEveryColour.

     

    Commenting on the new campaign, Parixit Bhattacharya, Managing Partner (Creative) of TBWA\India, said: “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colours to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”

     

    Added Govind Pandey, CEO TBWA\India: “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of cast, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

     

    Said Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the India we grew up in; a land of colours, resplendent with more colours than the rainbow. However, today these very colours discriminate and divide us. So we decided to give colours an entirely new dimension of unity and togetherness. We wanted thoughtful ambassadors to take this idea to an India that is getting younger and better every day. We believe Alia Bhatt and  Ayushmann Khurrana make a perfect duo to carry JSW Paints’ fresh message of unity.”

     

     

  • TBWA joined hands with CRY to help all attendees learn about disruption while donating any amount they deemed fit to CRY

    TBWA collaborates with CRY for Covid-19 relief efforts

    By A Correspondent

     

    As the lockdown continues and India battles with its biggest healthcare crisis, life has come to a standstill for thousands of economically disadvantaged families and their children. TBWA\India confronted this problem in a webinar by teaching the Art of Conscious Disruption, the philosophy behind all its creative work.

     

    An online session titled ‘Disruption and the art of seeing differently’ was hosted by CRY and conducted by Parixit Bhattacharya, Managing Partner – Creative of TBWA\India and Krishnan Subramanian, its Chief Strategy Officer.

     

    Commenting on the initiative, Bhattacharya said: “While it seems like our hands are tied and donation drives start to lose steam, it is crucial to figure out an equal exchange. Something that will add value to individuals while making them want to donate to the cause of Covid relief.”

     

    Added Subramanian: “At the core of this initiative was our desire to give netizens the tools to create something good for people and society, while supporting CRY’s Covid Relief measures which attempts to help 1.76 lakh households and children by providing them with ration and health kits.”

     

    Said Puja Marwaha, CEO of CRY:  “Solutions to stubborn problems, like child marriage and school dropout, need simple yet disruptive ideas. We are deeply grateful to TBWA India for this session which doubled up as a fund raiser for CRY and we found the session immensely helpful not just from an advertising lens but also for social workers, teachers, parents and children themselves.”

     

     

  • The Country Agency of the Year Award is given to the Agency from an individual country that obtains the most points overall for entries in the Spikes Asia Awards

    TBWA is 2018 Spikes Asia India Agency of the Year

    By A Correspondent

     

    TBWA\India is 2018 Spikes Asia India Agency of the Year.

     

    The Country Agency of the Year Award is given to the Agency from an individual country that obtains the most points overall for entries in the Spikes Asia Awards. TBWA\India was awarded 2 Gold Spikes, 5 Silver Spikes and 3 Bronze Spikes at the Spikes Asia Awards 2018.

     

    India Country Agency Rankings

    Ranking Company City
    1 TBWA\INDIA Mumbai
    2 DDB MUDRA Mumbai
    3 FCBULKA Gurgaon
    4 CHEIL WORLDWIDE Gurgaon
    5 PROPAGANDA INDIA Bangalore
    6 GREY INDIA Mumbai
    =7 BBDO INDIA Mumbai
    =7 LODESTAR UM Mumbai

     

    Speaking on the victory, Parixit Bhattacharya, Managing Partner-Creative at TBWA\ India said: “To be the most awarded Indian agency at the most important creative awards of the region is a huge honour. I am incredibly proud of our rabidly driven young team to have beaten all the great Indian agencies, some of which are perhaps, among the best in Asia. I thank Spikes for making this year so special. Here’s to Disruption!”

     

    Details of all of the winners can be found on https://www2.spikes.asia/winners/2018/.

     

     

  • Through this TVC, Shaadi.com is letting singles know that they are not alone, and that marriages are made in heaven, but people need to take the first step on earth

    Shaadi.com launches TVC for singles stuck on Shayad.com

     

     

    Shaadi.com has launched its new TVC on the theme ‘Shayad.com se nikliye aur Shaadi.com pe aayiye’.

     

    Talking about the campaign, Gourav Rakshit- CEO, Shaadi.com, said: “Shaadi.com’s five million success stories have taught us, that taking the first step is the toughest part, and they need to plan so that they don’t delay the action. This campaign is dedicated to all those singles who find themselves stuck in the Shayad world, and to inspire them to plan and take the first step.:

     

    Commenting on the creative thought behind the new television commercial, Parixit Bhattacharya, Managing Partner – Creative, TBWA India, said: “This TVC is designed to deliver a simple message – that every single person should take charge of their fate and step out of Shayad.com and step into Shaadi.com. It wants to establish one single fact that if you have decided to get married, you need to come to Shaadi.com where dreams are brought to life.”

     

     

  • TBWA\India announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office

    Rajshekar Patil joins TBWA as CD

    By A Correspondent

     

    TBWA\India has announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office. With over 10 years of experience in advertising, Mr Patil has worked at BBH, Grey, Ogilvy & Mather and Contract where he was last employed.

     

    “Raj’s maturity as a creative director, digital smarts and an innate ability to spot opportunities for brands makes him a great resource to our young, ambitious and inventive creative department,” added Parixit Bhattacharya, Chief Creative Officer at TBWA\ India Group. “I look forward to some disruptive work from him and the team.”

     

    Commenting on his appointment, Mr Patil said, “It’s always exciting to join people who have worked beyond borders. TBWA has a pedigree that is truly global. So, the next step is to quickly get to the important part – great work and good fun.”

     

  • Venky will be based in Mumbai and will report to Parixit Bhattacharya, the TBWA\India CCO

    TBWA\India names R Venkatraman as Creative Director

    R Venkatraman
    Parixit Bhattacharya

    TBWA\India has announced the appointment of R Venkatraman (Venky) as Creative Director. In his new position,Venky will join the creative team in Mumbai,reporting to Parixit Bhattacharya, Chief Creative Officer of TBWA\ India.

     

    With eight years experience in advertising, Mr Venkatraman has worked at Grey Worldwide, Creativeland Asia and BBH India. His brand experience includes Appy Fizz, Mango Frooti, LMN, Johnnie Walker, Red Bull, Kinetic Honda, Café Coffee Day, Gili Jewellery, Movies Now, Vaseline Men and Google.

     

    Commenting on the appointment, Mr Bhattacharya said, “Venky has a stellar work ethic and a very matured head on his young shoulders. I am hoping that our rich roster of clients will nourish him with new opportunities to create an enviable body of work. Needless to say, by having him around, the laughter index of the agency will rise significantly too.”

     

    “My quest for work-type fun brings me to TBWA and I am very, very excited to be here,” Mr Venkatraman added.”Now it’s all about turning that excitement into work that will make a difference to the brands we nurture here.”