Home
About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Script Room delivers 2 campaigns for PhonePe

On health insurance and UPI

Written by

By Our Staff

The Script Room creative agency has embarked on a campaign with PhonePe which entails a total of 10 films, six for their health insurance service and four for the overarching UPI brand.

Speaking about the campaign, Ayyappan Raj, Founder, The Script Room said: “Context is everything, especially for new product news. Therefore, the approach was to keep the messaging close to the point of realization – being hospitalized and not having health insurance. And since affordability is the biggest barrier, how PhonePe’s monthly insurance plan can solve this issue is the broad narrative construct. Thanks a lot to the PhonePe team for their trust and support, and Abhinav Pratiman for taking our scripts and turning them into comedy gold.”

Added Rajesh Ramaswamy, Founder, The Script Room: “We were looking for a refreshing idea. A kind of a world which could seamlessly lend to talk about the features of PhonePe UPI. While we always end up shooting every ad in Mumbai, what if we begin only with Film opens in Mumbai. New Girl in the city!

Taking to his social media handle Ramesh Srinivasan, Director & Head- Brand Marketing, added: “A very new treatment and take, our attempt to do functional messaging in a not so functional manner. Lots happening this World Cup on brand PhonePe and just super glad that it’s all coming together and landing on the biggest media event of the year.”