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Tag: The Script Room

  • On health insurance and UPI

    Script Room delivers 2 campaigns for PhonePe

    By Our Staff

     

    The Script Room creative agency has embarked on a campaign with PhonePe which entails a total of 10 films, six for their health insurance service and four for the overarching UPI brand.

     

    Speaking about the campaign, Ayyappan Raj, Founder, The Script Room said: “Context is everything, especially for new product news. Therefore, the approach was to keep the messaging close to the point of realization – being hospitalized and not having health insurance. And since affordability is the biggest barrier, how PhonePe’s monthly insurance plan can solve this issue is the broad narrative construct. Thanks a lot to the PhonePe team for their trust and support, and Abhinav Pratiman for taking our scripts and turning them into comedy gold.”

     

    Added Rajesh Ramaswamy, Founder, The Script Room: “We were looking for a refreshing idea. A kind of a world which could seamlessly lend to talk about the features of PhonePe UPI. While we always end up shooting every ad in Mumbai, what if we begin only with Film opens in Mumbai. New Girl in the city!

     

    Taking to his social media handle Ramesh Srinivasan, Director & Head- Brand Marketing, added: “A very new treatment and take, our attempt to do functional messaging in a not so functional manner. Lots happening this World Cup on brand PhonePe and just super glad that it’s all coming together and landing on the biggest media event of the year.”

     

     

     

  • The new unit, titled Reels Room, will target consumers on Instagram and Facebook

    The Script Room launches Reels Room

    By Our Staff

     

    Creative agency The Script Room has announced its new offering, Reels Room. Reels Room will offer its services in collaboration with Bad Donkey Small Wall, an independent creative & production company.

     

    Said Shiv Parameshwaran, founder of Bad Donkey Small Wall: “It’s exciting to see the potential of exploring films in the vertical dimension, especially with the growing mobile-first audience. Watching horizontal videos on locked phone orientations remains a struggle, while vertical videos boast higher watch completion rates. Therefore, we felt there is a need to get brands excited about thinking and shooting for vertical screens rather than adapting the horizontal videos. After months of catch ups and jam sessions, I couldn’t be happier to see this venture taking off, unlocking a new realm of creativity and connection.”

     

    Added Rajesh Ramaswamy, Founder of Script Room: “Shiv is one of the best creative minds in the industry and a new age film maker with an eclectic range of work. We have been collaborating on various projects and I’m super glad that we are finally launching Reels Room in partnership with him. Ahsan is a rare combination of creative & business. With over ten years of advertising experience and being Associate Director with Anupam Mishra and Sonam Nair, he’s like super-suited for this new venture. Between Ahsan, Namrata, Alex, Ariana and a powerhouse talent like Shiv, we’re looking forward to putting out some good stuff very soon.”

     

  • To promote Swing beverage brand

    The Script Room creates campaign for Paper Boat

    By Our Staff

     

    Swing, beverage brand from Paper Boat, has launched a new summer campaign called ‘Best Between Friends’, conceptualised and created by The Script Room. The campaign celebrates the evolving relationship between mothers and daughters and their growing friendship, which has replaced the more traditional, authoritative parental roles of yesteryears.

     

    Commenting on the campaign, Neeraj Kakkar, Co-founder and CEO of Paper Boat, said: “Swing’s latest summer campaign, ‘Best Between Friends’, delves deep into the evolving psyche of the contemporary mother. This campaign salutes her earnest endeavours to foster a bond of friendship with her child, a departure from the more traditional, authoritative parental roles of yesteryears. Working with Ramsam and The Script Room has always been an enriching and rewarding experience. Their insightful understanding of our brand often surpasses our own, bringing fresh and creative dimensions to the forefront.”

     

    Speaking about the partnership, Ramsam (Rajesh Ramaswamy), Co-Founder, The Script Room, added: “With the mother brand ‘PaperBoat’ having now established a strong position with memories, it was a challenging and exciting task to define a new space for their offering ‘Swing’. It’s a brand that has been intuitive and personal, and the brand team has always managed to bring out the best from creative. The idea was to keep it simple and authentic. We’re hoping that this fresh take on the evolving relationships of mother and child will find a deep connect with young mothers, our primary audience. And we’re very excited to see the reactions to this interpretation of ‘Dil Chahta hai’ in this new context. We’re hoping that whoever watches it ends up smiling.”

     

  • Expands leadership team

    The Script Room appoints ‘Sethu’ as Creative Head

    By Our Staff

     

    The Script Room, an audio-visual creative agency, has announced the appointment of Satish Sethumadhavan (Sethu) as Creative Head. In his new role, Sethu will be working with Rajesh Ramaswamy (Ramsam) and responsible for leading the agency’s creative team, across advertising and content solutions for clients.

     

    Said Ramaswamy, Co-Founder, The Script Room: “We’re super happy to have Sethu join us. His enthusiasm and ability to think across varied brands with different emotions and personalities is a rare talent. He’s one of those people who can get the best out of their teams. And he’s also great fun to hang out with.”

     

  • With over 100 ad films

    The Script Room completes three years

    By Our Staff

     

    The Script Room completes three years with over 100 ad films. A pioneer in creating and producing engaging content, The Script Room has worked as a creative agency with a diverse portfolio of clients. Founded by Rajesh Ramaswamy (Ramsam) and Ayyappan Raj in 2019, the agency has been offering content strategies, script writing and production support to clients.

     

    Said Ayyappan Raj, Co-Founder, The Script Room: “Over the three years, we’ve managed to run a smart, clean, cheerful set-up. Maintain a good work-life balance, avoid being factory-fied, encourage individuals to pursue whatever they want personally, good food, good drinks, bad jokes… simple joys and general happiness. Thanks to every single person who’s helped us do this.

     

    Added Rajesh Ramaswamy, Co-Founder, The Script Room: “These three years has been quite a ride. Honestly, we hadn’t planned it out. In fact, we just decided to go with the flow. We’ve met a lot of interesting people along the way. Enjoyed a lot of goodwill, faith and trust. A lot of friends cheered us along. A lot of clients embraced this model. Though we didn’t have a retainer model, they’ve been good enough to return. That’s encouraging. They’ve also been kind enough to spread a good word about us.”

     

  • The 14-film ad campaign is designed and created by The Script Room

    My11Circle unveils new campaign

    By Our Staff

     

    Games24x7, the online skill gaming company, has unveiled a new campaign for its fantasy platform My11Circle featuring cricket icons like Sourav Ganguly and VVS Laxman and emerging talent Shubman Gill and Ruturaj Gaikwad. The 14-film ad campaign is designed and created by The Script Room.

     

    Speaking on the launch of the campaign, Saroj Panigrahi, Vice President, My11Circle said: “My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing 100 percent growth in user base last year. This is a testimony of our commitment to provide intuitive and personalised gaming experience to the players and rewarding their skill and passion for the game.”

     

    Added Ayyappan Raj, Co-Founder, The Script Room: “It has been a great experience working with the My11Circle team again, and co-creating an interesting campaign for the IPL. We came up with the thought ‘My11Circle is offering the biggest prize, now everything else will look small’. And we wrote a bunch of interesting scripts – keeping in mind the duration of the films, the celebrity time and executional constraints. With fantastic direction and international quality VFX, Achowe and the team at Chalk & Cheese made the idea come alive brilliantly. We’re very happy with the way the campaign has come about, and we are positive that it will be well received.”

     

     

  • Roll out a short film to connect with Mobil’s audiences

    22Feet Tribal & Script Room collaborate for Mobil

    By our Staff

     

    Mobil has rolled out a short film to connect with its audiences. It celebrates the journey of a trucker. The film is titled Sonu Tey Pappa Di Gaddi. Rajesh Ramaswamy (Ramsam), also Co-Founder of The Script Room, has directed the film.

     

    Said Ramsam, Director of the film & Co-Founder, The Script Room: “This was a dream project for The Script Room. A great opportunity for a writers’ hub where writing was at the heart of it. With lots of scope to explore a story, screenplay, characters, dialogues, lyrics and at the same time bring in our brand expertise. And it was great fun and a learning experience to interact with the creative folks at 22Feet, which is something we are keen on. To collaborate with different minds to create beautiful stories. And separately as a director I got the opportunity to explore a long format project which was a great experience.”

     

    Added Mansoor Jamal, DDB 22Feet Tribal: “Truckers in India are always seen as people who are intimidating on road rushing to move things from Point A to B and sometimes even from their close ones. Nobody looks up to a trucker. And unfortunately not many know of their personal struggles and sacrifices they make. We wanted to tell their story through this film. And we found the perfect partner in The Script Room to collaborate and make this happen. Ramsam, UJ and the team at The Script Room saw the idea we had, and elevated it to flesh out the whole film. It was an absolute pleasure working with them.”

     

  • With a mass media campaign of 19 films created by The Script Room

    Ganguly & Laxman unite for My11Circle

    By Our Staff

     

    Games24x7, a multi-game platform, has launched a mass media campaign during the T20 World Cup targeting cricket fans.

     

    Speaking about the promotional campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “We are very happy to have a partner like The Script Room in conceptualising and launching this campaign. We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle”.

     

    Added Rajesh Ramaswamy, Co-Founder, The Script Room: “It’s a very simple and fundamental thought. All of us know that India has a huge attachment and crazy following for cricket. And this love and passion often gets expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”

     

  • Campaign created by The Script Room

    Ranveer Singh raps for CoinSwitch Kuber

    By Our Staff

     

    The Script Room has developed and executed CoinSwitch Kuber’s ‘Kuch Toh Badlega’ Campaign with actor Ranveer Singh . Planned around the cricket season, Kuch Toh Badlega comes as a set of three films slated to go on air around IPL & T20 World Cup. The films will also be released digitally.

     

    Speaking about the campaign, Ramsam, Co-founder, The Script Room said: ”The world of crypto remains largely unexplored. There is still a lot of scepticism surrounding it. The adopters seem to be the more adventurous. While we wanted to invite a larger set of users we still wanted to keep it new age and not fall into the traditional codes of advertising to gain that trust. Ranveer was that right balance. Of adventure and credibility. We saw a great refreshing opportunity in pitching it in this world of him and his gully boys. This is our fastest campaign ever. From cracking it to getting it approved and getting Ranveer on board, everyone involved didn’t take much to be convinced. We’re pretty excited with the outcome”

     

    Added Swati Pincha, Head of Growth at CoinSwitch: “It is an exciting time to be in crypto and the onboarding Ranveer Singh is one of the many steps we are taking to reach out to the millennial audience. Kuch Toh Badlega taps into the popularity Ranveer enjoys, and in essence, is a war cry to get Indians to join the crypto revolution. The enthusiasm Ranveer exudes is the attitude we are trying to infuse into the young crypto ecosystem. We also believe Ranveer’s authenticity will help instil trust into this new asset class and encourage wider acceptance and understanding. We want to give the opportunity to millennials and Gen Z consumers to make money and work towards financial well-being equal for all through crypto.”

     

  • The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli

    Script Room bags Great Learning’s mandate

    By Our Staff

     

    Creative agency Script Room has bagged the mandate for Great Learning’s campaigns with brand ambassador Virat Kohli. The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns.

     

    Aparna Mahesh
    Aparna Mahesh

    Speaking about the creative mandate for the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said: “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”

     

    Ayyappan Raj
    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Founder, The Script Room said: “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution. The films are coming out really well and you can expect to see some super exciting work very soon.”

     

    The campaign is scheduled to break later this month.

     

  • The account was won in a closely contested multi-agency pitch

    The Script Room wins creative mandate for Vedantu

    By A Correspondent

     

    Writers’ hub The Script Room has bagged the creative mandate for the upcoming campaign of Vedantu, a popular edtech brand.

     

    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Co-founder, The Script Room said: “We are super-excited to work with Vedantu on their upcoming campaign. The entire process from briefing to discussing and deliberating the central idea was quite effortless and organic. One really nice thing about working with the team at Vedantu is the feedback, inputs – very high level of clarity, simple and supremely objective. We are extremely delighted to partner with them”.

     

    Shivani Suri

    Added Shivani Suri, Chief Marketing Officer of Vedantu: “Vedantu envisions to transform the face of education in India. Our LIVE online learning platform, with some of India’s finest teachers, not only offers a very engaging and personalized learning journey but also ensures tangible learning outcomes for our students. Vedantu is in its early stages of building the brand and towards this endeavor we are happy to have partnered with The Script Room. We really liked the simple and fundamental way the team went about the brand thinking, communication approach and its creative manifestation and we look forward to crafting the next phase of the brand journey with their able support”