MxMIndia

Tag: PhonePe

  • On health insurance and UPI

    Script Room delivers 2 campaigns for PhonePe

    By Our Staff

     

    The Script Room creative agency has embarked on a campaign with PhonePe which entails a total of 10 films, six for their health insurance service and four for the overarching UPI brand.

     

    Speaking about the campaign, Ayyappan Raj, Founder, The Script Room said: “Context is everything, especially for new product news. Therefore, the approach was to keep the messaging close to the point of realization – being hospitalized and not having health insurance. And since affordability is the biggest barrier, how PhonePe’s monthly insurance plan can solve this issue is the broad narrative construct. Thanks a lot to the PhonePe team for their trust and support, and Abhinav Pratiman for taking our scripts and turning them into comedy gold.”

     

    Added Rajesh Ramaswamy, Founder, The Script Room: “We were looking for a refreshing idea. A kind of a world which could seamlessly lend to talk about the features of PhonePe UPI. While we always end up shooting every ad in Mumbai, what if we begin only with Film opens in Mumbai. New Girl in the city!

     

    Taking to his social media handle Ramesh Srinivasan, Director & Head- Brand Marketing, added: “A very new treatment and take, our attempt to do functional messaging in a not so functional manner. Lots happening this World Cup on brand PhonePe and just super glad that it’s all coming together and landing on the biggest media event of the year.”

     

     

     

  • Conceptualised by 82.5 Communications

    PhonePe launches voice feature with Amitabh Bachchan

    By Our Staff

     

    PhonePe has launched celebrity voice feature on its SmartSpeakers in collaboration with actor Amitabh Bachchan as part of its Golden Voice Project. Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the voice of Mr Bachchan. This has been executed by 82.5 Communications.

     

    Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, Ramesh Srinivasan, Director, Brand Marketing, PhonePe said: “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”

     

    Added Mayur Varma, CCO, 82.5 Communications: “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”

     

  • To leverage its expertise to help the fintech giant deepen market penetration

    Lodestar retains PhonePe’s integrated media mandate

    By Our Staff

     

    Lodestar, media agencies, announced that it will continue to drive PhonePe’s integrated media strategy for the third consecutive year. As a part of the extended partnership, Lodestar will leverage its extensive experience and expertise to develop media campaigns that will help the fintech giant deepen its market penetration and reach new audiences. Lodestar’s mandate for PhonePe spans the entire media spectrum across mainline, digital, out of home, and special projects. The account will continue to be led out of the agency’s Bengaluru office.

     

    Commenting on the extended partnership, Aditi Mishra, CEO, Lodestar UM said: “We are thrilled to continue our association with PhonePe and support their growth trajectory. Our team is committed to delivering innovative and effective media campaigns that will help PhonePe consolidate its position as a leader in the fintech space. We look forward to driving the brand’s success and achieving our shared goals together.”

     

    Ramesh Srinivasan, Director & Head – Brand Marketing, PhonePe added: “Over the last two years, Lodestar has been a great media partner for us, and it gives us immense pleasure to continue our partnership. We aim to leverage the IPG group’s expertise to further our growth ambitions on the marketing side, as we expand our footprint from payments and financial services to shopping, wealth management as well. Looking forward to a successful partnership for both organizations this coming year.”

     

    Speaking about the important development, Hema Malik, Chief Investment Officer, Mediabrands India said, “We appreciate PhonePe’s continued trust in us as their business partners and are committed to providing innovative media partnerships that will help them achieve their business goals. We look forward to continuing our successful collaboration with PhonePe and contributing to their growth and success in the fintech industry.”

     

  • Showcases the ease and convenience of buying 24K Gold digitally

    PhonePe rolls out campaign for buying gold

    By Our Staff

     

    PhonePe has launched a TV campaign for the Gold category. PhonePe’s campaign showcases how easy, convenient and safe it is to buy gold on the PhonePe app. The campaign is on air for six weeks with multiple 25-30 second ad films for TV & digital platforms.

     

    Commenting on the launch, Terence Lucien, Head of Mutual Funds & Gold, PhonePe said, “Our aim is to help people from across India fulfil their aspirations of building their Gold investments. We provide easy and secure access to the highest quality 24K Gold coins and bars at the best prices that are safely delivered right to the customer’s doorstep by our Gold partners.”

     

  • PhonePe will also be the official co-presenting sponsor for the TV broadcast of VIVO IPL 2019

    Aamir Khan is PhonePe’s brand ambassador

    By A Correspondent

     

    PhonePe has announced actor Aamir Khan as the face of its brand. PhonePe is also an official co-presenting sponsor for the television broadcast of IPL 2019, and has launched a series of TVCs.

     

    Commenting on the announcement, Sameer Nigam, CEO and Founder, PhonePe said: “Aamir Khan is among the world’s biggest superstars today. He is a highly renowned actor who is known for doing path-breaking work in his industry. In his personal capacity too, Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”