By Our Staff
Samsung Electronics has launched a digital communications campaign titled #YouMakeItHappen to thank its retail partners across the country for making it a household name. To kickstart this campaign, Samsung posted the first video of the series on social media channels featuring some of its 33k consumer durable partners.
Said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India: “#YouMakeItHappen is a tribute to our heroes – our partners. Through this ongoing initiative, we aim to bring forth some heartening stories of their passion, hard-work, belief, and courage. Our partners play a crucial role in transforming our vision of Powering Digital India into reality by ensuring our innovative products reach even the remotest areas of the country and offer utmost convenience to our consumers.”