MxMIndia

Tag: Samsung India

  • Students can purchase Galaxy Book, Galaxy Tab and Galaxy smartphone

    Samsung launches ‘Back to Campus’ campaign

    Samsung, consumer electronics brand, announced offers on select Galaxy Book, Galaxy Tab and Galaxy smartphone devices as part of its ‘Back to Campus’ campaign.

    Said Aditya Babbar, Vice President, MX Business, Samsung India: “Today’s youngsters are confident go-getters who need technology that enables them not just to learn more but to do more and be more. With our new ‘Back to Campus’ campaign, we are committed to democratising the connected power of Samsung Galaxy ecosystem for students across India.  It’s time for the new generation of Galaxy users to make their dreams come true and show the world how it’s done.”

  • To showcase features of Samsung Galaxy A55 5G and A35 5G

    Cheil India unveils campaign

    Cheil India has launched a campaign showcasing features of Galaxy A55 5G and A35 5G. The campaign films featuring the duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of Generation Z .

    Commenting on the campaign, Aditya Babbar, Vice President, MX Business, Samsung India, said: “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Vikash Chemjong, CCO, Cheil India, added: “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

  • The campaign is named 'World On My Watch'

    Cheil launches campaign for Galaxy Watch6 series

    Cheil India has launched a new campaign for Samsung Galaxy Watch6 series.

    Said Aditya Babbar, Vice President, MX Business, Samsung India: “Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists.”

    Added Vikash Chemjong, Chief Creative Officer at Cheil India: “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick.”

  • Features Varun Dhawan, Kiara Advani and Neeraj Chopra

    Cheil rolls out campaign for Samsung Galaxy Z series

    By Our Staff

     

    Cheil India launches new campaign for Samsung’s Galaxy Z series.

     

    It showcases Varun Dhawan, Kiara Advani and Neeraj Chopra unfold a more flexible and functional smartphone experience with the Galaxy Z Flip5 and the Z Fold5.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Our Galaxy Z Flip5 phone has all the makings of a device which resonates with Gen Z and Millennials. It has a future ready design powered with top of the line specifications and software making it a powerhouse in the category.  Its state of the art features enable creators and trendsetters to capture their experiences in the best possible manner making this device their numero uno choice.  We are happy that leading trendsetters, Varun Dhawan, Kiara Advani and Neeraj Chopra have also shown their love for the foldables and we are elated to welcome this trio in their journey to the world of Galaxy foldables.”

     

    Talking about the campaign, Vikash Chemjong, CCO, Cheil India, added: “The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them new found freedom and flexibility.”

     

  • The essence is affordability

    Cheil rolls out blitz for Samsung Galaxy Phones

    By Our Staff

     

    Cheil India has unveiled a new campaign for Samsung Galaxy Smartphones

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India.”

     

    Added Vikash Chemjong, CCO, Cheil India: “We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones.”

     

  • Highlights cutting out the ambient noise around you

    Cheil releases new campaign for Samsung Galaxy A14 5G

    By Our Staff

     

    Cheil India has released a campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone.’

     

    Added Vikash Chemjong, CCO, Cheil India: “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

     

  • Offers complete package of the latest Galaxy innovations

    Cheil showcases Galaxy A14 5G in campaign

    By Our Staff

     

    Cheil India released an all-new campaign that demonstrates the awesome new Galaxy A14 5G and the affordability quotient. The latest addition to the popular Galaxy A series is aimed at offering a complete package of the latest Galaxy innovations.

     

    The new campaign for Galaxy A14 5G embodies the message that ‘Awesome is for everyone’. Conceptualised by Cheil India, the campaign builds on the insight that in times when even simple joys can pinch the pocket, Galaxy A14 5G comes with awesome features and that too, at just INR 44 a day.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “At Samsung, we believe in making meaningful innovations accessible to a larger audience. As India embarks on the 5G revolution, Galaxy A14 5G has been designed to be at the forefront of this revolution by offering a holistic 5G experience. Galaxy A14 5G is the most widely distributed 5G models. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone.”

     

    Talking about the campaign, Vikash Chemjong, CCO, Cheil India said: “Most people know about the awesome features of our Galaxy A Series. All we had to do was remind them that they could now get Galaxy A14 5G for just INR 44!”

     

  • Shares inspirational stories of its partners from across the country

    Samsung launches digital campaign to thank retailers

    By Our Staff

     

    Samsung Electronics has launched a digital communications campaign titled #YouMakeItHappen to thank its retail partners across the country for making it a household name. To kickstart this campaign, Samsung posted the first video of the series on social media channels featuring some of its 33k consumer durable partners.

     

    Said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India: “#YouMakeItHappen is a tribute to our heroes – our partners. Through this ongoing initiative, we aim to bring forth some heartening stories of their passion, hard-work, belief, and courage. Our partners play a crucial role in transforming our vision of Powering Digital India into reality by ensuring our innovative products reach even the remotest areas of the country and offer utmost convenience to our consumers.”

     

  • He will report to Vishnu Mohan, Chairman & CEO Havas Group, SEA, India and North Asia

    Satyajit Sen heads to Indonesia as Havas Media CEO

    By A Correspondent

     

    The next time you are on the beaches of Bali, don’t be surprised if you run into good ol’ media boss from India, Satyajit Sen. Havas Group Indonesia has announced his appointment as CEO of Havas Media CEO.  Sen takes charge of a position left vacant after the exit of Anwesh Bose in November last year. His mandate is to accelerate Havas Media Indonesia’s journey of transformation and exponential growth with a focus on collaboration, new business and building and leading a team. He will report to Vishnu Mohan, Chairman & CEO Havas Group, SEA, India and North Asia. Sen’s appointment is effective immediately and he is based in Jakarta.

     

    Sen joins Havas Indonesia from Samsung India where he led the media management function from 2014. Prior to the South Korean giant, Sen was CEO of Zenith Optimedia in India.

     

    Commenting on the appointment, Mohan said: “Satyajit’s proven expertise in delivering value across the spectrum of media services encompassing digital, content and data coupled with extremely strong leadership skills will build on what we have already achieved in Indonesia, which has a strong portfolio of media clients like Indofood, Grab, and Godrej and take Havas Indonesia forward in its next phase of growth and expansion. His experience encompassing both brand and agency will be huge advantage in a critical market like Indonesia. I am delighted to welcome Satyajit to the Havas family and I am confident that he will propel Havas Indonesia in its next phase of evolution.”

     

    Added Sen: “This is an interesting opportunity in changing and challenging times. Havas has been a pioneer in integration with its Village model of organisational structure and this multi-dimensional approach to marketing and advertising is exactly what clients are looking for. I am extremely excited to be a part of Havas Group’s futuristic agency model and looking forward to working with the team to start a new chapter for Havas Media in Indonesia.”

     

    Bali, by the way, isn’t exactly close to Jakarta. It’s around 17 hours away by road given the 1154 km distance. That’s a little less than a couple of hours by air.

     

     

  • Create 60-second videos using a smartphone and post them on Instagram; every week

    Samsung launches campaign empowering young millennials

    By A Correspondent

     

    Consumer electronics brand Samsung has launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor made for them to express themselves,” said Emmanuel Upputuru, Chief Creative Officer, Cheil India.

     

    Added Emmanuel Upputuru, Chief Creative Officer, Cheil India: “For the #IndiaReadyAction campaign, we wanted to marry the social consciousness of Gen Z and millennials, their pride in India and their new found passion for videos. The campaign challenges Gen Z and millennials to break stereotypes and change perceptions about India in the eyes of the world. We hope their videos will be really powerful.”

     

     

  • Film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives despite an adversity

    Samsung’s #VoiceForever initiative showcases meaningful innovations

    By A Correspondent

     

    Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant – Bixby.

     

    The campaign shows a mother who is diagnosed with Motor Neuron Disease (MND)/ALS and is losing her voice and ability to move, and how Samsung customises its AI-enabled Bixby technology to keep her voice alive on a Samsung smartphone so that her loved ones can continue to hear her voice.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we are focused on transforming people’s lives with innovative technologies. The endeavor is to solve real-life problems of consumers through meaningful innovations. This film depicts how Samsung can make the seemingly impossible, possible by using its AI voice assistant, Bixby to preserve the voice of a mother who is diagnosed with MND.”

     

    Added Josh Seokjin, Senior Art Director and Alberto Rodriguez, Senior Copywriter from Cheil HQ Global Creative Division: “Samsung, the leader in innovations, is always looking for ways to help people do the impossible. We are developing the first ever personalized AI voice assistant – Bixby to help people affected by Motor Neuron Disease leave their voices for their loved ones before they lose it. Cheil team set out to present a simple yet moving film showcasing the endless possibilities that Bixby can bring to the family coping with this unfortunate condition. We are delighted to see the heartwarming response that the film is getting and we are looking forward to perfecting the technology and inspiring many others.”

     

     

  • The campaign film isconceptualised by Cheil India and has been unveiled across 50 television channels supported by print, across cities and digital

    Samsung unveils new customer service campaign with 4-min TVC

    By A Correspondent

     

    Samsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

     

    The new campaign — conceptualised by Cheil India and unveiled across 50 television channels supported by print, across cities and digital – showcases the journey of a young Samsung engineer, who is on his way to provide the services in a remote village in India. The commercial underlines Samsung’s vision of creating long lasting relationship with itsconsumers through timely service.

     

    “In the last 21 years in India, Samsung has grown to become the largest consumer electronics and mobile phones brand in India. With a wide portfolio of products that are sold across India through more than 150,000 retail outlets, Samsung also has a strong pan India service network. Our new initiative of expanding to rural India, right upto the taluka level, helps us in taking care of our valued customers, wherever they are. The new campaign video gives a glimpse of yet another initiative towards our ‘Make for India’ commitment. We are very happy to receive an overwhelming response from consumers across India, who have given a big thumbs up to the campaign with around 13 million views on YouTube in just 96 hours,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India:  “Samsung is without doubt at the cutting edge of technology. But even the most advanced products need some TLC once in a while. While others might expect you to visit their service centres, Samsung visits you instead. That’s the measure of Samsung’s emotional investment in its customers. I am glad that the film adequately captures this warmth and commitment while balancing the rational demands of the brief.”