MxMIndia

Tag: Samsung

  • To oversee the creative output of a segment of Samsung mobile business

    Cheil India appoints Sudhir Das as senior ECD

    Sudhir Das
    Sudhir Das

    Cheil India has appointed Sudhir Das as senior Executive Creative Director (ECD). He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.

    Das will report to Vikash Chemjong, CCO, Cheil India and will be based out of agency’s Gurugram office.

    Said Chemjong: “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.”

    Added Sanjeev Jasani, Group COO, Cheil SWA: “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”

  • Students can purchase Galaxy Book, Galaxy Tab and Galaxy smartphone

    Samsung launches ‘Back to Campus’ campaign

    Samsung, consumer electronics brand, announced offers on select Galaxy Book, Galaxy Tab and Galaxy smartphone devices as part of its ‘Back to Campus’ campaign.

    Said Aditya Babbar, Vice President, MX Business, Samsung India: “Today’s youngsters are confident go-getters who need technology that enables them not just to learn more but to do more and be more. With our new ‘Back to Campus’ campaign, we are committed to democratising the connected power of Samsung Galaxy ecosystem for students across India.  It’s time for the new generation of Galaxy users to make their dreams come true and show the world how it’s done.”

  • To drive more audiences to their featured content on Samsung TVs

    Samsung unveils new discovery solution

    By Our Staff

     

    Samsung Ads has unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs.

     

    Said Prabhvir Sahmey, Senior Director, Samsung Ads India: “How consumers interact with the screen is evolving, and in a world of endless content choices new solutions like Sponsored Row can help create more efficient connections for content partners to reach new audiences, and for audiences to discover new content more seamlessly.”

     

  • Highlights cutting out the ambient noise around you

    Cheil releases new campaign for Samsung Galaxy A14 5G

    By Our Staff

     

    Cheil India has released a campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone.’

     

    Added Vikash Chemjong, CCO, Cheil India: “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

     

  • To drive brand reach across Connected TV audiences

    Max Life partners with Samsung Ads

    By Our Staff

     

    Samsung Ads India, the advertising division of Samsung Electronics India Private Limited, and Max Life Insurance Co. Ltd (“Max Life”/ “Company”) have unveiled the first of its Connected-TV (CTV) advertising campaigns on Samsung Smart TVs across India.

     

    The digital ad features Indian Cricket Captain Rohit Sharma and his entrepreneur wife, Ritika Sajdeh. The objective of the partnership is to expand the reach of this digital ad that talks about the importance of financial protection for loved ones, rooted in Max Life’s brand philosophy, ‘You are the Difference’. The ad film also captures ‘India Ke Bharose Ka Number’ to highlight the company’s industry leading claims paid ratio of 99.51% as a representation of trust.

     

    With this approach, Samsung Ads India has helped Max Life to develop a comprehensive understanding of audience segmentation and viewer preferences on Samsung Smart TVs via automatic content recognition (ACR) technology.

     

    Leveraging Samsung Ads India’s leading ACR data, Max Life gets access to unique audiences and develops a comprehensive understanding of audience segmentation along with preferences.

     

    Rahul Talwar, EVP & Chief Marketing Officer at Max Life said: “We are excited to launch our first-of-its-kind Connected TV campaign with Samsung Ads India and enter an exciting customer outreach territory. Connected TV provides triple benefits to our brand– the ability to reach a large and growing audience, the ability to target ads to specific demographics, and the ability to measure the effectiveness of ads in real time. We will continue to harness this platform to drive our narrative of ‘You are the Difference.”

     

    Added Prabhvir Sahmey, Senior Director India at Samsung Ads India: “As the pioneers in CTV advertising, we’re seeing more results driven marketers lean in and take advantage of CTV. CTV can open up a whole new world of advertising opportunities such as driving incremental reach, improving brand salience or driving frequency amongst more affluent audiences. We’re excited to work with Max Life to see what valuable insights and results we can drive together with this campaign and in the future.”

     

  • On-boards Tarvinderjit Singh as Senior Executive Creative Director

    Cheil India expands creative talent

    By Our Staff

     

    Cheil India media company hires Tarvinderjit Singh as Senior Executive Creative Director. His remit includes overseeing and shaping the creative output of Cheil’s work for Samsung India. He is going to be based out of Cheil India’s Gurgaon office.

     

    Vikash Chemjong, Chief Creative Officer at Cheil India said: “It’s good news for any agency when good people want to be a part of the gig. And over the last six months or so, we are proud to say that some of the best talent in the city [across different levels] have joined us. And now with Tarvinder too joining us, our creative quotient has just got another huge boost! If what he managed to do in his last stint here is anything to go by, we have exciting days ahead of us. Both for us and our client Samsung.”

     

    Sanjeev Jasani, Chief Operating Officer, Cheil India added, “I had the privilege of working with Tarvinderjit in the past and thrilled to be working with him again.  His appointment continues our strong momentum to ramp up talent at the agency as we strive to build Cheil into a creative power house”.

     

    Srijib Mallik, Head of Samsung Business at Cheil India said, “Tarvinderjit has a formidable reputation as a creative having created iconic campaigns for marquee brands (including Samsung). His addition to Cheil family will help us deliver cutting edge work for Samsung that creates new benchmarks in the industry.”

     

  • Makes the Bespoke Side-By-Side (SBS) Refrigerator a showstopper

    Samsung rolls out new TVC

    By Our Staff

     

    Samsung has rolled out a new TVC – ‘The era of Bespoke Begins’ for its Bespoke Side-by-Side (SBS) refrigerators.

     

    This TVC will be aired across national and regional TV, covering general entertainment, movies, news and infotainment channels. It will also run on digital platforms including Samsung’s owned social channels, YouTube, OTT channels and Samsung TV plus.

     

    Highlighting this urban lifestyle, where the kitchen is no longer a remote space and has been well integrated into our social spaces, the TVC perfectly showcases evolving behavioural insights as it recreates a day in the life of our consumers. It portrays that even a small occasion such as a party can turn into a celebration of the Bespoke Side-by-Side refrigerator because it emerges as the highlight of the night and “the showstopper.”

     

  • Shares inspirational stories of its partners from across the country

    Samsung launches digital campaign to thank retailers

    By Our Staff

     

    Samsung Electronics has launched a digital communications campaign titled #YouMakeItHappen to thank its retail partners across the country for making it a household name. To kickstart this campaign, Samsung posted the first video of the series on social media channels featuring some of its 33k consumer durable partners.

     

    Said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India: “#YouMakeItHappen is a tribute to our heroes – our partners. Through this ongoing initiative, we aim to bring forth some heartening stories of their passion, hard-work, belief, and courage. Our partners play a crucial role in transforming our vision of Powering Digital India into reality by ensuring our innovative products reach even the remotest areas of the country and offer utmost convenience to our consumers.”

     

  • Study sheds light on how TV audiences engage with streamed ads

    Samsung Ads & Verve table survey on response to ads on TV

    By Our Staff

     

    Samsung Ads India, the advertising division of Samsung Electronics, partnered with global market research agency Verve to survey a panel of 700 Smart TV users in India.  The research aimed to uncover advertising engagement across various TV platforms, including linear TV (cable) advertising supported video on demand (AVOD) and subscription based video on demand (SVOD) that are set to introduce ads as part of some subscription tiers.

     

    Said Prabhvir Sahmey, Senior Director, Samsung Ads India & South East Asia, of the report: “The Indian market demonstrates a high degree of receptiveness to ads shown to them on their TV screens. To maintain this momentum, it’s important for advertisers to understand the dynamic TV landscape and how audiences respond to differing  platforms so that ads can be delivered to the most appropriate audiences at the right moments. To keep high degrees of engagement, a data-driven approach to advertising will be critical so that brands continue to  reach the right audience with the most relevant message at the best time. ”

     

    According to the survey, 81% of Indian consumers are happy to watch ads on their TV screens in return for free content, according to a new study commissioned by Samsung Ads India.

     

    :: Relevancy of ads

    In addition to the vast majority of respondents who are willing to watch ads in exchange for free content, a similar amount (80%) claimed to be happy to watch ads if they featured content relevant to them.

    Respondents considered AVOD and SVOD services to be the best at delivering relevant ads with 63% and 64% of respondents agreeing, respectively. More than a third of Indians (38%) [LB1] who watch ads in full on AVOD find them to be engaging due to their length and relevance. The ads are perceived as shorter and therefore less disruptive to the viewing experience.

     

    :: Emotional response

    According to the research, over half of respondents in India demonstrated a positive emotional response to ads across all platforms. Both SVOD and AVOD generated the most positive emotions amongst audiences.

    SVOD prompted 63% of respondents to feel excited, whereas AVOD prompted 60% of respondents to feel the same emotion. Similarly, 64% of respondents thought SVOD ads were enjoyable and 62% considered AVOD ads to be enjoyable.

    These positive reactions help to explain why Indian respondents said they were more likely to take action in response to advertising on AVOD (64%), followed by SVOD (62%).

    This reflects how effectively streaming services have been at delivering ads to Indian audiences in OTT settings. Unlike in other markets, Indian audiences demonstrate little distinction between these services, with some SVOD services already offering an ad-supported tier. Whilst SVOD is a strong performer in India, there is consumer frustration that ads are being shown on paid subscription-based channels. Whereas in other markets, the introduction of ads to the streaming giants is still very much in its infancy.

     

    :: Trustworthiness of ads

    Just under two thirds (62%) of Indian respondents were likely to take action in response to an ad shown to them across all three platform types (AVOD, SVOD, and linear). This is likely a reflection of how highly this market trusts the ads which are delivered to them.

    More than 60% of respondents in the survey considered ads across platforms to be trustworthy. This is highest in an SVOD setting where two thirds (66%) of respondents trusted the ads. Similarly, 64% of Indians trust the ads they are shown in AVOD.

     

  • To boost data capabilities in market

    Samsung Ads India expands team with three new hires

    By Our Staff

     

    Samsung Ads India, the advertising division of Samsung Electronics and TV manufacturer, has announced three new hires across its sales and finance team, including into the newly created analytics and insights manager role.

     

    Abhinav Dhimam joins as Analytics and Insights Manager, Sahil Nanda also joins the team as Client Solutions Manager and Bushra Ansari assumes a newly created Finance and Business Operation Manager position.

     

    Said Prabhvir Sahmey, Senior Director India and South East Asia at Samsung Ads: “Demand for CTV in India continues to grow, and at Samsung Ads we are focused on building a team that unlocks CTV’s full potential for advertisers in India. The new additions to the team we have announced today, bring with them valuable expertise that will further our expansion, and position, in the market.”

     

  • To promote brandnew Split ACs with WindFree technology

    Cheil & Platinum execute campaign for Samsung AC

    By Our Staff

     

    Samsung has unveiled a new campaign for its Split ACs. The campaign is executed by Cheil India in association with Platinum Outdoor, a unit of Madison World.

     

    Said Ankur Kapoor, Product Marketing Head, AC business, Samsung, said: “Our latest range of premium WindFree air-conditioners addresses consumers’ evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out of home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

     

    Added Durba Mandal, Head – OOH Business, Cheil India: “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

     

  • To bring new energy to the Delhi office

    Tathagat Jena joins Rediffusion as Delhi branch head

    By Our Staff

     

    Tathagat Jena
    Tathagat Jena

    Former Samsung marketing head Tathagat Jena has joined Redifussion as head of the Delhi branch. Jena has over two decades of experience on both the client side, and at the agency end.

     

    Welcoming Tathagat to Rediffusion, Navonil Chatterjee, Joint President of the agency said: “In Tatha we have a good combo of a good agency man and a matured client hand, especially one who has worked in a highly competitive category like mobile handsets. He will now bring all those learnings to Rediffusion Delhi. For us Delhi was one of our most important geographies with Maruti, Airtel, Pepsi all being our clients born in that office. Tatha is tasked to bring back the effervescence to the Delhi office. We have signed up some very interesting and live-wire businesses in Delhi and we look forward to a big Rediffusion operation in India’s capital city in the days to come.”

     

    Last week Rediffusion announced that Vivek Bahl has also joined its Delhi office as its Digital Lead. “Delhi is a big priority for us going forward,” emphasised Chatterjee.