Tag: Ranbir Kapoor

  • Ranbir Kapoor features in new Oppo Reno 12 series

    Oppo India has launched the Reno12 Series featuring advanced AI capabilities. Actor and Oppo India Reno brand ambassador, Ranbir Kapoor, stars in a content series crafted by Famous Innovations.

    Said Karan Dua, Head of Product Marketing, Oppo India: “We are thrilled to launch the Oppo Reno12 Series in India, pushing innovation boundaries through Oppo AI with exquisite design. Famous Innovations’ creative expertise has vividly brought together the Oppo Reno12’s features and Ranbir Kapoor’s presence. Partnering with Kapoor, who is a symbol of versatility and is always giving his best works really well for us as his persona is in line with the Reno Series.”

    Added Sumit Chaurasia, Founding Partner and Creative Head – Delhi, Famous Innovations: “Behind the ad film was our aim to blend Oppo ‘s AI-technology seamlessly with Ranbir Kapoor’s presence. Positioning the OPPO Reno12’s AI as users’ best friend, we created a life-sized CGI Avatar to showcase its intelligence and user friendliness. Through their friendly banter, Ranbir Kapoor and Oppo AI bring alive how Oppo’s AI technology can tackle challenges during outdoor travel photography.”

  • Rungta Steel unveils TVC with SRK, Alia & Ranbir Kapoor

    Rungta Steel, an integrated steel company, is revving up its branding with the launch of a TVC starring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor.

    Said Arvind Kumar, AVP- Sales & Marketing (TMT & Wire Rod), Rungta Steel: “It is always a pleasure sharing our latest endeavours with you, this time with the second TVC starring the esteemed Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor. This campaign reflects our drive and ambition to being India’s most sought-after TMT Bar brand. With steadfast focus, it is our continuous pursuit to position ourselves in the best possible light, ensuring smooth business and expand our reach to connect with both our valued and potential customers.”

  • What do films like ‘Animal’ tell us about the societal mindset towards inclusion?

    What do films like ‘Animal’ tell us about the societal mindset towards inclusion?

    Shruti PushkarnaLast week I underwent some major dental work. Dealing with excruciating pain and dizziness induced by a bouquet of medicines, I took to Netflix for comfort. Partly my objective was to try and doze off, hence I deliberately chose not so addictive content. And I decided to watch the much acclaimed (read slammed) Ranbir Kapoor starrer, Animal.

    For those unfamiliar with the title, the film is a dark crime thriller directed by Sandeep Reddy Vanga. The story revolves around Ranvijay (Ranbir) who craves for his industrialist father’s (Anil Kapoor) attention. He returns home from the US after several years, following the news of a fatal attack on his father. The rest of the (longish) movie is centered around bloody revenge, quite full of gore and violence.

    What’s my problem with the film? Not just mine, let’s list down some of the controversies surrounding this cinematic creation. It’s almost three hours of mindless action. One that shouts of masculine toxicity. Women characters have no room in the plot. You can count the number of times they are allowed a few words, only to be shut up by their husband(s) and brother.

    Vanga toys with obsession as one of the key emotions defining his protagonist, similar to his earlier production, Kabir Singh. An unhealthy fixation with a lover, father or another relation almost justifies the violent display on screen, the shrill in dialogues and the evil in action. And women are mute spectators, if not participants in this ghastly exposé of masculinity.

    I must confess, in the first couple of scenes where the young Ranvijay is seen neglected by his busy, wealthy father, I felt a sense of empathy towards the little boy. But the feeling didn’t last too long because the little boy quickly evolves (reads regresses) into a rich entitled brat, who turns up with a gun to her sister’s college classroom. All in the name of ‘protecting’ her.

    And then there’s the bad guy, the antagonist played by Bobby Deol. Although Abrar (Bobby) shows up much later in the film, towards the latter half, the scenes laden with ferocious machismo are equally exhausting to watch. There is a similar story of mental trauma experienced in early childhood that the filmmaker uses as an excuse for the irrational behaviour.

    Both broken men in some ways, at loggerheads to protect their kin. But that’s not it. What’s interesting is that both these characters have a form of disability. Abrar has a speech impairment, he needs his brother to act as the interpreter, who uses signs to communicate with him. Ranvijay loses his hearing as well as taste and smell after sustaining several bullets. In fact, after the attack, he is a medical miracle, walking, talking, and fighting despite a failing heart, no bladder control and several injuries.

    None of the film reviews have looked at why the filmmaker uses disability in curating the two main characters. For quite some time after watching the movie, I was also confused if the hearing or speech impairment is used to highlight a vulnerability. I am not sure.

    But here’s how I see it. For the longest time, Indian cinema has either pitied or ridiculed disability on the silver screen. Ranvijay and Abrar are both brutal, they are disabled too. Their condition doesn’t get in the way of their (dirty) business. However, skewed it may sound, it is empowering in a way. And there is no sympathy generation given their inability to taste, hear, smell, or speak. In fact, in more recent films like Andhadhun and Kaabil, the characters are ridden with flaws, they are not the typical heroes. It’s almost refreshing to see disability coloured with a streak of anger, violence, trickery, deviousness and more.

    These are all human emotions, associated with a person with disability as much as any other non-disabled individual. So, irrespective of how much I disliked the film for its senseless action, played up chauvinism, I managed to find something I couldn’t entirely dismiss.

    Of course, the film is far away from a utopian world that respects and includes the marginalised communities, including women, persons with disability, elderly, or any other weaker minority. And yet I managed to stay awake and watch it till the very end. Morbid fascination, I guess.

     

    Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world for persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing  this column is Shruti Pushkarna, a former journalist and now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 80-plus columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

     

    If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.

  • Ranbir, Rohit Shetty in Tata AIG campaign

    By Our Staff

     

    Tata AIG, the general insurance providers, released its latest campaign titled ‘Expect the Expected’ featuring  Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Wondrlab.

     

    Amit Akali, Co-founder & Chief Creative Officer, Wondrlab, said: “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

     

    Riaan Rodrigues, Sr. Vice President – Digital Business & Marketing at Tata AIG added: “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”

     

  • Ranbir Kapoor joins 7Up as brand ambassador

    By Our Staff

     

    7Up onboards Ranbir Kapoor as the new face of the brand.

     

    Said Shailja Joshi, Category Lead, Cola & Flavours, PepsiCo India: “7Up has long been a driving force of refreshment in India, enchanting consumers with its quirky narratives and iconic TVCs. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7UP family. His magnetic charm and widespread appeal perfectly align with the ethos of 7Up, and we cannot wait to create magic on-screen together in the upcoming summer season.”

     

  • One-worded Box-office Beasts

     

     

    By Shailesh Kapoor

     

    Shailesh KapoorIt’s a huge Friday at the box office today. Ranbir Kapoor starrer Animal, directed by Sandeep Reddy Vanga, releases today, and is set to witness one of the highest openings in Hindi cinema, with even a shot at the 50 Cr first-day box-office, a mark that only four Hindi films have ever achieved.

     

    2023 has been an interesting year at the Indian box-office. A series of non-performing films have been punctuated by mammoth blockbusters. In the Hindi language, it started with Pathaan in Jaunary, post which we saw a long period of flops, with an occasional hit like Rocky Aur Rani Kii Prem Kahaani. August saw positive momentum shift, with Gadar 2 emerging as a huge blockbuster. And then, Jawan followed it up early September, recording the highest-ever lifetime box-office for a Hindi film at the domestic box-office.

     

    In the Tamil market too, Jailer (Rajinikanth) and Leo (Vijay) have done great numbers, and are a part of the list of top 5 grossers of the year, after Jawan, Pathaan and Gadar 2. Animal would be challenging to enter this list, as will Dunki, the third Shah Rukh Khan release this year.

     

    What’s with film with one-word names, most of which are names or descriptors of their lead characters, doing well? Perhaps there’s more than a coincidence at play here. It could be a sign that audiences are gravitating towards superstardom and larger-than-life hero characters again. While this factor always existed, the pre-pandemic period in Hindi cinema saw a slew of thematic and genre-led films do very well. With OTT around, theatre-going is about scale today, more than ever before. But it need not be the conventional definition of “scale”, which comes with elements like large sets (Bhansali) or VFX (Marvel). It’s about bold-stroke, larger-than-life storytelling too, led by protagonists with an unmistakable swagger.

     

    If the three big films of December (Animal, Salaar and Dunki) live up to their expectations, 2023 has more than a real chance of becoming the best-ever year at the India box-office, with a gross business of 12,000 Cr in India.

     

    Animal, however, won’t be the only media highlight of this weekend. We have important elections results coming up this Sunday, when votes for legislative elections in five states will be counted. These results can have a significant influence on how the national politics will look like in 2024, in the lead up to the General Elections.

     

    Irrespective of how the film fares or what the election results are, one thing is certain: There won’t be a dull moment for media & entertainment observers this weekend.

     

  • Alia-Ranbir star in third TVC of Rungta Steel

    By Our Staff

     

    Rungta Steel of Rungta Mines Limited (RML), unveiled its third television commercial harping on one of the core facets of their brand and company- lasting relationships.

     

    Starring actors Alia Bhatt and Ranbir Kapoor, the actors are seen in an exchange where Ranbir is seen discussing the standout features of what Alia assumes one to be about their relationship but turns out it was Rungta Steel TMT Bar that Ranbir talks about- one that is long lasting, strong, shock-absorbent and stays by your side. The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.

     

    Said Arvind Kumar, Senior GM and Head, Sales & Marketing (TMT): “The third part of our TVC campaign was conceptualized to communicate the key role of Rungta Steel TMT Bar and services that has enabled our customers to confidently use our product in a plethora of applications. The core thought for the campaign was to bring to focus our relationship with all our stakeholders that is at the heart of everything we do.”

     

  • Tasva brand ambassadors Ranbir Kapoor and Ananya Panday in ad

    By Our Staff

     

    Tasva has announced the launch of ‘Ek Naya Nazariya’, its multimedia platform campaign film with brand ambassadors Ranbir Kapoor and Ananya Panday.

     

    Conceptualised by Ogilvy & Mather, the film is shot by Shashanka Chaturvedi and photographer Tarun Khiwal.

     

    Said Sandeep Pal, CEO, TASVA added, “Our first campaign film has been perfectly timed to capture the festive fervour across the country. The campaign was conceived to showcase TASVA’s fresh take on the Indian celebratory experience as well as present a novel way of thinking and we’re certain that our brand ambassadors Ranbir Kapoor and Ananya Panday will create enthusiasm and affinity for TASVA, amongst our discerning consumers.”

     

  • Asian Paints brings Ranbir Kapoor and PV Sindhu for campaign

    By Our Staff

     

    Asian Paints has unveiled a new TVC with brand ambassadors Ranbir Kapoor and PV Sindhu to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing champion. Hydroloc is a ready-to-use interior waterproofing solution that can be applied effortlessly sans hassle.

     

    Speaking about the new launch and the TVC, Amit Syngle, MD & CEO, Asian Paints Limited said: “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor & PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”

     

  • Topics that kept readers engaged in April 2022: Taboola

    By Our Staff

     

    Taboola, the recommendations engine for the open web, has released the readership insights for the month of April, 2022. Although Taboola is often considered adversely impacting the user experience, it offers much-need advertising dollars to publishers, and guess that’s what matters.

     

    Here are some of the key insights revealed from the readership trends released:

     

    1. The threat of new Covid Wave

    The rising cases of coronavirus in the subcontinent alerted the readers as Taboola Newsroom saw a 65% surge in readership to 23MN pageviews peaking in mid-April. As Delhi and NCR region reported maximum cases, article headlines mentioning Delhi and COVID also peaked by 137%.

     

    2. India’s love for cricket

    Nothing causes a stronger buzz in India as much as cricket does. The new season of IPL caused an 877% surge in the readership by drawing a traffic of 14MN pageviews over the last 45 days. As people searched to gather updates about their favorite teams and players, Chennai Super Kings gained a lot of traffic during the season since the start of March while Gujarat Titans and Punjab Kings saw a surge from mid-April.

     

    3. Celebrating celebrity unions

    The celebrity wedding of Alia Bhatt and Ranbir Kapoor caused much anticipation in the country. According to Taboola Newsroom, Alia Bhatt and Ranbir Kapoor drove 24MN (350%) and 15MN (1,831%) pageviews since early April respectively.  The couple tied the knot on 14 April 2022 and continue to drive readership in the entertainment segment as the country is geared up to know more about the newlyweds.

     

  • Ranbir & Alia in new campaign of Flipkart

    By Our Staff

     

    Flipkart launched the ninth edition of the ‘India Ka Fashion Capital’ campaign with a focus on being a complete lifestyle destination. It features actors Ranbir Kapoor and Alia Bhatt.

     

    Speaking about the campaign, Prasanth Naidu – Director, Marketing, Flipkart, said” “Flipkart has a strong understanding of customer needs, which has helped us provide them with best-in-class offerings over the years. Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven. With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs.”

     

     

  • Ranbir roped in for Tata AIG promotions

    By Our Staff

     

    Tata AIG General Insurance has unveiled their new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, now a Wondrlab company.

     

    Speaking about the campaign, Amit Akali, Co-founder and Chief Creative Officer, Wondrlab said: “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realized that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi’. After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor. In fact, there were no plans to get a celebrity on board initially, but we all realized this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring  alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes. A big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life.”