MxMIndia

Tag: Wondrlab

  • Conceptualised by Wondrlab

    Kapil Sharma and team promote Navratna Oil in new campaign

    Navratna Oil has joined hands with Kapil Sharma for its new campaign this summer.

    Conceptualised by Wondrlab, the series involves Kapil offering a solution in his signature style as Sumona Chakravarti, Kiku Sharda and Gaurav Gera deal with problems caused by everyday chaos.

    Talking about the films, Kaushik Vedula, AVP – Marketing, of Emami Ltd. said: “This year we wanted to break the mould. As a market leader in this segment, we have always had brave campaigns that redefine benchmarks. With the growing market, and brands finding new ways to be relevant, we decided to take the plunge into the wild. For a mass brand like Navratna, taking a step towards branded content opens up new avenues to reach and connect with our target audience. I am truly excited for this campaign and confident that it will significantly enhance our market presence.”

    Added Amit Akali, CCO and co-founder of Wondrlab: “The idea for the campaign came from Navratna’s history of entertaining the viewers with their ads. So, we decided to go all out. And who better than India’s Comedy Superstar to headline the campaign? We even got Kapil’s writers on board and worked with them to make sure the essence of Kapil Sharma shines through. And the result was better than we imagined. Of course, the credit goes to Kapil, Kiku, Sumona and Gaurav too for bringing alive the characters with their charm and improvisations on set.”

  • Strengthens Full Funnel Digital Capabilities

    Wondrlab appoints Ritika Malhotra as Head of Digital

    Ritika Malhotra
    Ritika Malhotra

    Wondrlab has appointed Ritika Malhotra as Head of Digital, further strengthening its leadership team. Malhotra’s last stint was at FCB Kinnect as VP – West, where she was responsible for the P&L for their largest region and leading solutioning for the brands managed from the region.

    Sanju Menon
    Sanju Menon

    On the appointment, Sanju Menon, Chief Operating Officer, Wondrlab said: “We are thrilled to welcome Ritika to the Wondrlab Network. Her impressive track record, forward-thinking approach and leadership skills make her the perfect fit to lead our platform first thinking. Her key focus areas would be to create phenomenal value for our existing clients and shape the digital practice of Wondrlab to set new benchmarks. Her addition strengthens our team’s capabilities and reinforces our dedication to pushing boundaries in the digital landscape by unleashing and delivering full-funnel solutions for our partners.”

  • Gets RCB players to sell, literally

    Wondrlab creates campaign for PayZapp by HDFC Bank

    PayZapp by HDFC Bank joins the cricket fever with its new ad featuring RCB players, created by Wondrlab.

    Talking about the campaign, Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank, said: “PayZapp’s partnership with RCB is a strategic move to leverage the cricket season extravaganza. With cricket being such a popular sport in the country, the league gives PayZapp an ideal opportunity to enhance visibility and mindshare. The partnership helps us strengthen the ‘Choice of Payments’ brand positioning and build a better recall for PayZapp. We are proud to be the official payments partner of RCB.”

    Added Amit Akali, the CCO and co-founder of Wondrlab India: “After the success of PayZapp’s launch campaign, our goal was clear: to craft an advertisement that would once again break through the clutter, particularly amidst the fervour of the cricket season. Collaborating with RCB provided the perfect platform to place the players in unconventional scenarios, while they talk about payment choices on the app.”

  • Wondrlab acquires Polish digital marketing service, WebTalk

    Wondrlab acquires Polish digital marketing service, WebTal

    Clients gain immediate access to services, products, and platforms across key pillars

    By Our Staff

    Wondrlab, the independent digital marketing services network, has announced the acquisition of WebTalk, a B2C digital marketing agency. This strategic milestone marks Wondrlab’s fifth acquisition and its first international venture since its inception in 2020. The company has also announced the appointment of Jarek Ziebinski as Chairman of the Supervisory Board of its European Hub in Poland.

    Founded in 2010, WebTalk, led by Michal Dunin, is a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region

    On the acquisition and Jarek’s appointment, Saurabh Varma, Founder & CEO, Wondrlab Network, said: “Historically, we have witnessed global companies acquiring Indian companies. The moment has arrived for Indian companies to acquire global companies. This is our time. Today signifies a crucial milestone in our journey towards establishing a world-class network that sets global standards from India. This is our fifth acquisition and in 36-48 months we’ll be looking at 21 more acquisitions. Our journey in Europe is just beginning. This is one of the many acquisitions we’ll be making in Poland. The way we are thinking about our global network is a function of not just products and services but also by building strategic hubs based out of India, Poland, Middle East, and Vietnam. Warsaw is one of the critical pillars toward building our global organisation, and we couldn’t have found a better partner in Jarek and Michal to drive our global ambition. The WebTalk team will be deploying a lot of the tech created in India to create magic for clients in Poland, CEE, and across the world. It is an absolute pleasure that Jarek has chosen to be a part of the Wondrlab’s growth journey. Jarek has been my mentor, boss, and friend for more than 15 years and I possibly could not find a better guru to supercharge our global ambition. He’s played a key role in helping us kick start our European hub, based in Warsaw with the acquisition of WebTalk. And we will aggressively follow this with acquisitions across our key verticals – Digital Video Content & Community, Digital Media & Data and Digital Business Transformation.”

     

  • Conceptualised by Wondrlab

    Ranbir, Rohit Shetty in Tata AIG campaign

    By Our Staff

     

    Tata AIG, the general insurance providers, released its latest campaign titled ‘Expect the Expected’ featuring  Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Wondrlab.

     

    Amit Akali, Co-founder & Chief Creative Officer, Wondrlab, said: “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

     

    Riaan Rodrigues, Sr. Vice President – Digital Business & Marketing at Tata AIG added: “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”

     

  • To amplify brand story

    Kapiva partners with Wondrlab’s WYP

    By Our Staff

     

    Shantanu_Kapiva
    Shantanu Kapiva

    Wondrlab’s creative arm, WYP, has won the creative mandate for Kapiva, a global Ayurvedic D2C brand and a leader in wellness solutions.

     

    Said Rakesh Hinduja, Co-founder and Managing Partner at Wondrlab: “In an era where Ayurveda is gaining immense traction on the global stage, securing Kapiva’s business mandate is a thrilling achievement. Kapiva, which was launched as a modern Ayurvedic nutrition brand, holds a unique place in today’s wellness landscape. We are enthusiastic about harnessing our creative acumen to amplify Kapiva’s brand story. This partnership is an opportunity to create impactful narratives that not only celebrate Ayurveda’s universal appeal but also resonate with Kapiva’s diverse audience. By marrying our creative expertise with Kapiva’s Ayurvedic legacy and contemporary approach, we aim to craft campaigns that inspire healthier living on a global scale.”

     

    Added Shantanu S, Co-Founder from Kapiva: “Ayurveda has been gaining prominence across the globe as a preventative medicine system- breakthrough research and innovation have been conducted in the space in the past few years.  As a front-runner in the industry, we believe in constantly pushing the needle to increase awareness and adoption. Keeping the same principle in mind, we have collaborated with Wondrlab. Through this partnership, our aim is to empower consumers globally with holistic and modern solutions.”

     

  • A Salesforce Consultancy & Data Analytics Company

    Wondrlab acquires Cymetrix

    By Our Staff

     

    Wondrlab, the platform-first global digital network, has acquired majority stake in Cymetrix, the leading Salesforce consulting and data analytics company in USA & India to strengthen its customer transformation and technology capabilities. This strategic acquisition reinforces Wondrlab’s position in providing an interconnected digital transformation ecosystem to clients worldwide, at scale. Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020.

     

    Cymetrix with a team of over 200 certified professionals, has established itself as a trusted partner in CRM and data analytics consulting and implementation services. It has operations in USA and India and is a leading Salesforce partner having deep expertise across the Salesforce solution stack. The company has a successful track record of delivering large-scale projects across industries such as BFSI, real estate, pharma, hi-tech, non-profits, healthcare, retail, and education, serving clients in North America, Europe, UK, Middle East, Japan, and India. Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies.

     

    Said Saurabh Varma, Founder and CEO of Wondrlab: “The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. “At Wondrlab, our ambition is to build India’s first network with a singular focus on delivering on our proposition of a full funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of Cymetrix perfectly aligns with our strategy of expanding our capabilities in digital business transformation technologies and services. We are excited to welcome Cymetrix to the growing Wondrlab family. Globally proven expertise of Cymetrix in CRM, including specialized platforms like Salesforce, and their proficiency in marketing analytics will significantly enhance our ability to deliver impactful CX solutions to clients worldwide.”

     

    Added Sandip Chintawar, Founder and Director of Cymetrix: “Cymetrix is experiencing rapid growth as CRM and Data Analytics become intrinsic to every organizational transformation initiative. We have observed that clients often face challenges extracting true value from their technology implementations due to the silos that exist between creative content solutions and martech  platforms. Wondrlab’s proposition of an interconnected digital ecosystem is highly compelling for us, as technology entrepreneurs, we see a tremendous potential in converging deep platform capabilities. It is precisely the right partnership needed for Cymetrix to embark on the next phase of growth and expansion.”

     

    Said Prakash Kolhe, Founder & CEO of Cymetrix, said, “In the face of increasing scale and complexity in CRM and analytics platform integration with marketing and business operations, deep industry and category knowledge emerges as a crucial differentiator. Our focus on developing industry-specific expertise in consulting and implementation services allows us to deliver high-impact solutions rapidly to our global clients. The partnership helps in providing end to end solutions and services to clients for CRM and marketing needs.”

     

  • Campaign conceptualized and executed by Wondrlab

    Alia Bhatt features in new campaign of MCaffeine

    By Our Staff

     

    MCaffeine, the caffeinated brand for personal care, has launched a new campaign, ‘Up For Life’, featuring Alia Bhatt. This campaign presents a series of ads aimed at highlighting the unique and energizing qualities of the brand’s caffeine-based products through Alia’s portrayal. It includes two brand films, one featuring Alia grooving in her own space, while the other showcases her fresh style of greeting, characterized by eccentric energy.

     

    Responding to the vision behind ‘Too Much To Handle’ and the buzz surrounding it, Tarun Sharma, CEO & Co-Founder at mCaffeine, said: “In this campaign, with Alia, we are defining the after-effects of using mCaffeine’s Coffee Body Wash range. The experience that comes with the Caffeine rush is surreal. It pumps you up so much that it becomes difficult to handle! It helps you bring out your true inner self and gets you ready for life.”

     

    Adding to this, Vaishali Gupta, Chief Growth Officer and Co-Founder said: “We have always pledged to distinguish our products from what the industry has to offer. The inclusion of our single yet hero ingredient, Caffeine, has carved a niche that sets us apart. It is not only the benefits of Caffeine that help create an impact but also the energizing after-effects it adds to an individual’s lifestyle.”

     

    Amit Akali, CCO & Co-founder, WYP Wondrlab India added: “MCaffeine is a unique body care product. That’s why we adopted a unique quirky tone of voice with crazy situations like getting an MRI. The point is that someone’s energy isn’t just infectious but makes them the life of any situation. Alia’s natural enthusiasm and fun personality were just the perfect brew.”

     

  • Kosambia was last with Grey as Group Creative Director

    Bhavesh Kosambia joins Wondrlab as Content Lead

    By Our Staaff

     

    Wondrlab has appointed Bhavesh Kosambia as Content Lead. As a part of strengthening its creative leadership team, Kosambia will report to CCO Amit Akali and lead a set of key accounts and talent.

     

    Kosambia was last with Grey as Group Creative Director. Said Akali on the appointment: “I’ve been lucky to work with Bhavesh in the past. Both, as a creative person and as a film maker. He’s done some of our best work as a director and I’ve seen him do his magic as a creative team lead. He’s one of those rare people that is constantly learning and evolving. And I’m sure he’ll quickly get down to doing cutting-edge, platform first, tech-led work. We are also clear that inhouse talent is going to get all possible opportunities, especially with our in-house production set up – Bhavesh has already directed a few films for us, including the recent ‘Karva Chauth’ film for Bharat Matrimony. Most importantly, he’s someone our clients can depend upon as a partner and support system to build their brands.”

     

    Bhavesh Kosambia, Creative Lead, Wondrlab, adds, “I have always believed that any place is made by the people who work there and my association with Wonderlab and What’s Your Problem for the last couple of years has just proved me right again. The energy, dedication, and quest for doing something different by Amit, Rakesh and Saurabh can only be experienced only if you work with them. Currently the place is buzzing with talented and hungry for good work people and equally hungry for good work clients. Honestly speaking I feel like an extended family who has come to feast at a table where everyone is already enjoying whatever they are supposed to do. And I am sure I too will be able to join the party.”

     

  • The Neon acquisition follows the WYP acquisition and the Opportune acquisition

    Wondrlab acquires performance marketer Neon

    By Our Staff

     

    Wondrlab has acquired Neon, a performance marketing agency. The Neon acquisition follows the WYP acquisition and the Opportune acquisition.

     

    According to a communique, Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.

     

    Said Saurabh Varma, Founder & CEO at Wondrlab: “Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting.”

     

    Added Meher Patel, Founder of Neon: “We are excited to be a part of the Wondrlab family. The ambition to build India’s first Network is exciting to say the least. The singular focus on delivering on the full-funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game. Our journey at Neon gets new wings.”

     

    Said Rakesh Hinduja, Co-founder and Managing Partner at Wondrlab: “The only way to deliver on the full-funnel promise is to have incredible leadership and deep specialization. The balance between great storytelling and delivering performance has to go hand-in-hand. Beyond that, the chemistry and the human connect is critical. That is what we have focused on through the acquisition phase. Wondrlab wishes a warm welcome to the entire Neon family.”

     

    Added Yesha Shetty, Co-Founder of Neon: “As a creative leader focused on performance, I look forward to learning how Wondrlab teams create magic.”

     

  • Conceptualised by What’s Your Problem digital agency

    Rebel Foods unveils campaign for flagship brand Oven Story Pizza

    By Our Staff

     

    Rebel Foods, the online restaurant company, has unveiled a new campaign for its half-n-half pizza offering by its flagship brand Oven Story Pizza. Conceptualised by Amit Akali’s What’s Your Problem, now a Wondrlab company, the new campaign addresses “common pizza problems”.

     

    Said Akali, Co-founder and Chief Creative Officer, Wondrlab: “There is a dictatorship in the pizza category with every big player giving out the same offerings. For an ardent foodie like myself, it was high time that someone came along and put an end to this dictatorship. Oven Story does just that with its unique half and half pizzas. The film is fun, quirky and drives home the message well. More importantly, they are unexpected. And today, if you catch attention, that’s half the battle won for a brand. You can look forward to a few more episodes with our dictator.”

     

    Added Pragati Dalal, VP, Brands at Rebel Foods: “Oven Story truly believes in exciting innovations with stand out offerings while making every pizza different. This unique identity goes beyond the product and also gets captured in the way we market the brand. Customers usually end up compromising while ordering their pizza when ordering in a group. Through this new campaign, we have addressed these customer problems with Oven Story’s half-n-half pizza where customers can order their choice of pizza/toppings individually. Being a disruptor in the pizza category, we don’t want our customers to compromise which makes us stand out against our competition.”

     

  • To advocate menstrual wellness

    Deepika Padukone to be the face for femtech brand Nua

    By Our Staff

     

    Nua, femtech startup, has launched a campaign with Deepika Padukone as the face of their new menstrual wellness range. The campaign #GoWithYourFlow has been designed by Wondrlab.

     

    Speaking on the new step taken by Nua, Amit, Chief Creative Officer, of Wondrlab, said: “When we sat with the strategy and creative teams, we realised the reality of periods is far different from its advertising. We decided to create a brand story based in reality – having real conversations and solving real period problems. Deepika was of course the perfect ambassador. She is known for her open conversations on topics that others are not comfortable speaking on – like periods. So, we had her take on cliches propagated by the category and then help solve real problems through the product in her own witty, charming way, that stands out from anything done in the category. With Wondrlab’s unique approach, we’ve created content for both top of the funnel and the bottom of the funnel through performance videos.”

     

    Added Ravi Ramachandran, Co-Founder & CEO, Nua: “With an aim to break the stereotype in advertising around menstrual health and to normalize the conversation about menstrual hygiene, we onboarded Wondrlab to come up with this powerful, new campaign. We found Deepika Padukone to be the perfect fit for our brand given the fact that her vision for the women of our country is in alignment with our brand’s objective. We want to spark meaningful discussions through this campaign and provide effective solutions to women in order to promote menstrual wellness. #GoWithYourFlow is a step in that direction and we will continue to build on this to foster an environment for better and healthier living for women in the years to come.”