Pan Vilas Premium Elaichi has launched its ad campaign starring Manoj Bajpai, Jameel Khan and Elli Avram.
Said Anirban Sen, Business Head, Chewing & Confectionary, Godfrey Phillips India: “Pan Vilas Premium Elaichi is an embodiment of ‘Shauk Badi Cheez Hai’. The tagline of the brand underlines the inherent promise of highest quality. ‘Shauk Badi Cheez Hai’ has proved to be a powerful message and has helped us differentiate from the ordinary, stand apart from all other brands in the market. This new TVCs allow us to reinforce this message and create a greater and lasting impact in the minds of the audience.”
Added Amit Gambhir, Marketing Head, Chewing & Confectionary, Godfrey Phillips India: “Passion is what defines this brand both in terms of quality and ethos. The brand salutes those who live their passion every day, that’s why we say-“Shauk Badi Cheez hai.”
Anirban Sen has joined Bang In The Middle as the Executive Creative Director. He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency.
Anirban has over 20 years in advertising and has worked in agencies like Saatchi & Saatchi, Grey, McCann, and TBWA. His work spans across almost every category for many blue chip clients – Hyundai, Samsung, Nestle, Coca Cola, Maruti, adidas, SBI Credit Cards,  ITC, Pedigree and Perfetti.
In 2010, he was ranked 13th most creative person in India by Creative Brief Asia. He has won a Silver at Cannes Lions and numerous other awards including at Adfest Asia and Goafest.
His critical work includes repositioning Coca Cola’s corporate vision in India. Coca Cola re-introduced themselves as a company that doesn’t sell colas but celebrates little moments of joy – symbolically defined by the effervescent bubbles inside the bottle: ‘Little drops of joy.’ He also spearheaded Pedigree’s transition of image from a dog food company to a dog loving company. This shift in perception helped the brand grow by leaps and bounds.
In his last assignment he was the Creative Chief of Iris India, leading their creative duties in the integrated marketing arena.
Prathap SuthanNaresh Gupta
Prathap Suthan – Managing Partner and CCO, said “I have worked with Anirban a while ago, and I have always maintained that he is a special talent. I haven’t met too many people who think like him. He is an original. I have had the pleasure to work along with him on Hyundai, Samsung, and SBI Cards. He is a fantastic writer – print and film, has a brilliant sense of humour, and is completely fluent in the digital space. I am absolutely thrilled that he is with us now, as a leader, as a partner, as a thinker, and as someone committed to help us run further.â€
Naresh Gupta Managing Partner and CSO, Bang in the Middle said “Anirban adds to solidity of our offering. We constantly strive to merge the traditional with new age to drive greater bang for advertising buck. Anirban’ expertise will add immensely to what we have to offer to all our clients.”
Pan Vilas Premium Elaichi has launched its ad campaign starring Manoj Bajpai, Jameel Khan and Elli Avram.
