MxMIndia

Tag: Godfrey Phillips India

  • Ashima Mehra joins as Senior Vice President, Maninder Bali joins as Senior Vice President and Sarina Baretto as Vice President

    Leo Burnett strengthens Mumbai top deck

    By A Correspondent

     

    Leo Burnett India has strengthens its senior account management team with three new appointments in Mumbai – Ashima Mehra joins as Senior Vice President, Maninder Bali joins as Senior Vice President and Sarina Baretto as Vice President.

     

    While Mehra has led brands at Godfrey Phillips India and Reckitt Benckiser where she was spearheading the PO1 team for Dettol in 15 developing markets globally, Bali joins from Publicis Singapore, where he was the Regional Business Director on P&G’s Safeguard global business. This is his second stint with Leo Burnett, previously Bali was Vice President at Leo Burnett, Mumbai where he led the agency’s marquee account McDonald’s nationwide.

     

    Baretto meanwhile has worked on brands like Zee Entertainment Network, Times of India, Femina, L’Oréal, Hotel Leela, Intercontinental, DHL, Polycab, Camlin, HDFC, IndianOil to name a few.

     

    Dheeraj Sinha

    Speaking about the appointments, Dheeraj Sinha Managing Director – India & Chief Strategy Officer – Leo Burnett South Asia: “Leo Burnett has had tremendous growth momentum which is reflected in both our new business wins and our stellar body of work. To keep up this momentum for the agency it is important to have a leadership team which echoes our new-age thinking and creative approach. I am thrilled to welcome Bali, Ashima and Sarina onboard and I am confident that the energy and experience that each of them bring will translate in creating world-class work for our clients.”

     

     

  • The films capture the brand’s ethos of passionate indulgence

    Pan Vilas gets Manoj Bajpai to endorse Premium Elaichi variant

    By A Correspondent

     

    Pan Vilas Premium Elaichi has launched its ad campaign starring Manoj Bajpai, Jameel Khan and Elli Avram.

     

    Said Anirban Sen, Business Head, Chewing & Confectionary, Godfrey Phillips India:  “Pan Vilas Premium Elaichi is an embodiment of ‘Shauk Badi Cheez Hai’. The tagline of the brand underlines the inherent promise of highest quality. ‘Shauk Badi Cheez Hai’ has proved to be a powerful message and has helped us differentiate from the ordinary, stand apart from all other brands in the market. This new TVCs allow us to reinforce this message and create a greater and lasting impact in the minds of the audience.”

     

    Added Amit Gambhir, Marketing Head, Chewing & Confectionary, Godfrey Phillips India: “Passion is what defines this brand both in terms of quality and ethos. The brand salutes those who live their passion every day, that’s why we say-“Shauk Badi Cheez hai.”