Levi’s has appointed OMD India to handle its media duties. This follows a comprehensive review. The account will be managed out of OMD’s Bengaluru office with immediate effect. The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.
Said Priti Murthy, CEO, OMD India: “This win reflects our agency’s momentum in South India and also the quality of our global network’s campaigns for the brand since 2009,†commented. “We share a similar brand DNA – one that is deeply rooted in innovation, allowing us to pursue out-of-the-box solutions and deliver cut-through for such an iconic brand. We look forward to working with Levi’s and continuing the legacy of one of India’s most ubiquitous brands.â€The mandate includes traditional and digital media as well as use of data to engage Levi’s customers.