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Tag: Priti Murthy

  • In her new role, Murthy would also be part of the GroupM India Executive Committee

    Priti Murthy is now President, GroupM Services India

    Priti Murthy
    Priti Murthy

    By Our Staff

     

    GroupM India has announced the appointment of Priti Murthy as President, GroupM Services India. In her new role, Murthy would also be part of the GroupM India Executive Committee. She will lead the centre of delivery excellence that comprises biddable, non-biddable, analytics and reporting. She will work closely with agencies to understand their needs, incorporating best-in-class delivery metrics with ‘improvise and improve’ as the approach to continued excellence. Murthy, who was until recently CEO of OMD India, will report to Prasanth Kumar CEO, South Asia GroupM and Jon Thurlow, COO, Asia Pacific GroupM. GroupM Services India leadership team would report to Priti.

    Commenting on the new appointment, Prasanth Kumar – CEO South Asia GroupM said: “It is a homecoming for Priti and strengthening of GroupM India leadership team with yet another remarkable industry leader. Priti’s product mindset powered by a unique blend of experience in setting and executing an organization-wide vision will enrich the GroupM teams alike. As one of the most regarded women leaders in the industry, Priti also believes in GroupM’s future centric business approach and has always focused on building purpose-driven culture as a key leadership responsibility. I am confident that her people and solution focus will further strengthen the agency collaboration fuelling all GroupM agencies.”

     

    Added Priti Murthy – President GroupM Services India: “It is one of the best eras in the media industry, revival and rejuvenation being the focus. I am delighted to join GroupM, to walk the path to the future transformation of GroupM offerings in the marketplace and magnify the operational excellence that it is known for. With GroupM’s focus on creating the best in class and house of excellence, my role will be to bring in the right mix of talent, process and tech to ensure quality assurance and continuous improvement for biddable and non-biddable media for our partners and clients. I am looking forward to working with Prasanth and the entire ExCo in driving this focus.”

  • To pursue a host of new opportunities

    Udhayakumar Pasupathi joins OMD Chennai leadership

    By Our Staff

     

    OMD India has onboarded Udhayakumar Pasupathi as new lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

     

    Commenting on the new appointment, Menon said: “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

     

    Welcoming Pasupathi, Priti Murthy, CEO, OMD India said: “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

     

    Speaking about this new step in his career, Pasupathi added: “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

     

  • Will be responsible for its launch, e-comm and digital

    OMD bags mandate for the Pink Foundry

    By Our Staff

     

    OMD India has bagged the local media mandate for The Pink Foundry owned by Confira Labs – a skin-focused startup. OMD will be responsible for its launch, e-comm and digital and will handle the mandate, focused on increasing visibility and reach of the brand.

     

    Said Priti Murthy, CEO, OMD India: “We have a wholesome appetite for new-age lifestyle brands like the Pink Foundry that are extremely refreshing to work with. They allow scope for more innovation and creativity. OMD India has an agile mindset and a digital-first vision and I am positive that we will be making some future-forward decisions together.”

     

    Added Niloni Shah, Co -Founder & Head of Innovation, the Pink Foundry: “OMD India’s agility and passion for the market that we are trying to cater to, instantly resonated with us. With its proven expertise in digital and branding new-age companies, I am looking forward to establishing The Pink Foundry as a trusted skin care Brand, while bringing world class quality of products to the Indian consumer.”

     

  • Will handle marketing communication campaigns using data-driven insights

    OMD India wins mandate for AU Bank

    By Our Staff

    OMD  has won the marketing and media mandate for AU Small Finance Bank (AU Bank). OMD will be responsible for end-to-end customer-focused campaigns and the delivery of faster business outcomes.

    Said Uttam Tibrewal, Executive Director, AU Small Finance Bank: “At this important life stage of the bank, partnering with a reputed agency like OMD, will add a new dimension to our brand considering their experience & expertise. Additionally, OMD’s capabilities with data & analytics will help us to connect better with our customers as we concentrate efforts to strengthen our base and presence across the country.”

    Added Priti Murthy, CEO, OMD India: “We are excited to bring alive AU Bank’s vision of bringing differentiated offerings to an otherwise underserved segment. What I love about AU Bank is that they are ready to push boundaries and want consumers to demand more from banks. In this sense, AU is geared to offer more to customers in a unique manner. Our media offering for AU Bank is just like that – unique and creating magic for customers. AU Bank is now expanding its geographical presence pan-India, and we are honoured to be a part of this progressive journey. Since the bank has taken a digital-led approach, its partnership with OMD will act as a gamechanger in AU Bank’s overall brand positioning and create higher recall among its existing customer and attract new ones.”

    Said Kartik Sharma, Group CEO, Omnicom Media Group-India: “Having a deep domain knowledge of the banking sector coupled with our proprietary tools and services in the data and analytics space helped us win the AU Bank mandate as its brand marketing and communications partner,” OMD will implement smarter strategies to create innovative campaigns using predictive functionality and a more quantitative approach to map empathy.”

  • Its newspaper campaign brought back pre-Partition India for Sony Entertainment Television’s Kyun Utthe Dil Chhod Aaye

    OMD ad turns to 1947 nostalgia for new Sony show

    By Our Staff

     

    Sony Entertainment Television’s recently launched show, Kyun Utthe Dil Chhod Aaye, unveiled an era bringing to life pre-Partition India in 1947. To announce the launch of this show, OMD India executed a print campaign turning back in time to give readers an experience of the era through the look and feel of the newspapers.

    Expressing his views on the campaign, Amit Raisinghani, Head – Business Planning and Communication, Sony Entertainment Television said: “Newspapers were the most preferred medium of communication back in the day. Since the show Kyun Utthe Dil Chhod Aaye is set in 1947 pre-partition India, we felt an innovative print campaign will be the most appropriate way to set the context of the show, on the day of the launch. We have received a positive feedback from the audience and the industry alike and we are confident that we’ve been able to deliver our message impactfully.”

    Added Priti Murthy, CEO, OMD India: “This campaign in partnership with Sony Entertainment Television is nostalgic not only because the show brings back the mood of 1947, but through print media, it has also given us the opportunity to be nostalgic in our media messaging. It’s a pleasure to work on something fresh and innovative, and we are certain that the audience will enjoy it as much as we did.”

  • The position was created after Harish Shriyan’s exit was announced in July 2019

    Omnicom Media Group Kartik Sharma to helm Omnicom Media Group in India

    Caption: Photo Montage: Rafiq Barak. It may be noted that Kartik Sharma will join OMG only in mid-2020.

     

    By A Correspondent

     

    It’s now confirmed. Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker, where he was most recently CEO for South Asia. He is slated to join the network mid-year. His exit from Wavemaker was announced on Wednesday (January 29). The position was created after former OMG CEO Harish Shriyan’s exit was announced in July 2019.

     

    With over 25 years of media experience under his belt, Sharma has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Maxus and managed clients such as L’Oreal, Mondelez, Netflix and Vodafone. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India, on chartering the continued growth of the agency brands in India.

     

    Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group Asia-Pacific, said in a statement: “A revered leader with an impressive track record, I am thrilled that Kartik has joined us. I have the utmost confidence in his ability to steer our business to even greater heights in one of the most important markets in Asia.”

     

    For those not in the know, Omnicom Media Group is the media agency network owned by Omnicom, the global. advertising services conglomerate. According to a report in Campaign, OMD occupies the top spot by projected billings in the COM vergence 2019 global billings rankings report. GroupM’s Mindshare is second in the ranking and Carat is #3. In India, GroupM occupies the top slot amongst media agency networks, and OMG is as of now perhaps at #5.

     

    Clearly, Sharma has his role cut out for him. He took charge of Maxus from Ajit Varghese in January 2014 and there has been no looking back since. Sharma has led both Maxus and Wavemaker to winning the coveted Agency of the Year title at the Emvies.

     

     

  • Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team

    Sam Thomas is now Digital Lead at OMD India

    By A Correspondent

     

    Sam Thomas

    OMD India has strengthened the leadership of its digital offering, elevating Sam Thomas to the role of Digital Lead for the agency. Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team.

     

    Having joined Omnicom Media Group India in late 2012, in his new role, Thomas will ensure the agency and its clients continue to navigate the digital space with clearer direction and therefore, take better and faster actions when it comes to new and emerging opportunities.

     

    Speaking on the promotion, Murthy said: “Sam truly is the face of our digital capability, having brought several of our clients’ brands to life in the digital space. He is a trusted voice among the agency and our clients, with unparalleled expertise in performance media. I am excited to have his talent and dedication onboard in driving further growth for OMD and our clients’ brands.

     

    Added Thomas: “Over the past six years, Omnicom Media Group has continued to challenge me and help me grow my skillset. I am more than thrilled to now take on this new challenge of leading and shaping OMD’s digital product in India. It is an extremely exciting time to leverage the power of technology in solving challenges and uncovering new opportunities for clients, ensuring they make Better Decisions, Faster and gain a stronger competitive advantage in a fast-changing consumer landscape.”

     

     

  • The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office

    OMD will brew media for Bira 91

    By A Correspondent

     

    Craft beer major Bira 91 has appointed OMD India as its media partner following a competitive market review. The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office.

     

    Launched in 2015 by B9 Beverages, Bira 91 went global in 2017 when it launched in New York City, followed by a wider expansion into Asia, launching in Singapore in 2018. In less than three years since its launch, Bira 91 is among the top 25 craft beer brands in the world (by sales volume) and the fastest growing beer brand in the world.

     

    Commenting on the partnership, Deepak Sinha, VP Marketing, Bira 91, said: “OMD’s media expertise, ideas and innovative approach align to our vision of putting the consumer at the core of all our activities. As we continue to innovate to provide a fresh consumer experience through our products in India and globally, we required a partner who could help us deliver against this ambition. We’re confident that the OMD team will help us tell our story as we expand, and we look forward to a successful partnership.”

     

    Added Priti Murthy, CEO of OMD India: “This is a truly exciting partnership for us because it allows us the freedom to be as innovative as we can – in terms of the way we think, our strategy and approach, as well as our execution. We look forward to collaborating with the team on producing some of our most innovative work yet, in order to firmly position and grow the brand.”

     

     

  • Automotive search portal appoints network for data-driven solutions

    OMD India wins media duties of CarDekho

    By A Correspondent

     

    CarDekho has appointed OMD India to manage its offline media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurugram office.

     

    Speaking on the appointment, Gaurav Mehta, Chief Marketing Officer at CarDekho, said: “We were highly impressed by OMD’s advanced capabilities in data and analytics, and how they were used to connect our platform with new, relevant audiences. We look forward to working with the team going forward on driving fresh growth for CarDekho Group and continuing its success story in India.”

     

    Added Priti Murthy, CEO, OMD India: “We are excited to partner with CarDekho and help them, as well as their consumers, make Better Decisions, Faster through the value of precision marketing,” Our mutual passion for business effectiveness is our common ground and we look forward to collaborating on new media solutions that unlock fresh growth for the platform and ultimately deliver stronger business outcomes”.

     

     

  • Network makes key promotions in the face of continuous growth

    OMD India strengthens leadership team

    By A Correspondent

     

    OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India – West.

     

    Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally.

     

    Priti Murthy

    Said Priti Murthy, CEO of OMD India, on the elevations: “I am delighted to partner with Sulina and Lalit in their new roles. As an agency that is committed to generating business results for our clients, both Sulina and Lalit embody this value proposition, having spent considerable time in the industry and at OMD. These promotions are also a testament to the talent of our teams, taking our agency from strength to strength. I look forward to working closely with them both in navigating OMD’s continued journey of growth in India.”

     

    Sulina Menon

    Speaking on her promotion, Menon commented: “I am really excited about energising our team in India to drive data-enabled, integrated solutions for our clients and look forward to seamlessly onboarding our new clients. It’s important for us to continue evolving our approach for clients and OMD is well equipped to futureproof their businesses. I am excited to be a part of the journey.”

     

     

    Lalit Agrawal

    In his new role as Head of OMD India – West, Agrawal will drive and consolidate fresh avenues for growth. Said Agrawal on his appointment: “OMD is now well underway on its new path, with a rejuvenated focus on helping clients make ‘Better Decisions, Faster’. I am thrilled to be part of this momentous occasion as we extend our footprint in West India and I look forward to working with our clients and teams to make a mark for this region.”

     

     

  • The network has been selected to drive market growth for iconic brands

    Wipro Consumer Care appoints OMD for media

    By A Correspondent

     

    OMD India has been appointed to manage the media duties for Wipro Consumer Care, which will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Bengaluru office. The scope of work covers the planning and buying duties for both offline and digital channels for all of Wipro’s iconic brands– Yardley, Glucovita and Safewash – as well as any future product launches targeting urban consumers.

     

    Wipro Consumer Care is among the top FMCG and the fastest-growing companies in India, with its products sold in over 40 countries worldwide. Having established a strong consumer base for its personal and skin care products in South-East Asia and the Middle East, Wipro has also gained a global footprint by acquiring Singapore’s Unza Holdings Ltd and LD Waxsons, and Yardley’s businesses in India, Middle East, UK and Europe.The accounts were previously managed by Wavemaker, who held the business for the past five years. The appointment is seen as further evidence of a new OMD India, firing ahead on all cylinders.

     

    “We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands,”added Priti Murthy, CEO, OMD India. “This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro.”

     

     

  • Denim brand selects network for its media duties

    OMD India to manage media mandate for Levi’s

     

     

    Levi’s has appointed OMD India to handle its media duties. This follows a comprehensive review. The account will be managed out of OMD’s Bengaluru office with immediate effect. The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.

     

    Said Priti Murthy, CEO, OMD India: “This win reflects our agency’s momentum in South India and also the quality of our global network’s campaigns for the brand since 2009,” commented. “We share a similar brand DNA – one that is deeply rooted in innovation, allowing us to pursue out-of-the-box solutions and deliver cut-through for such an iconic brand. We look forward to working with Levi’s and continuing the legacy of one of India’s most ubiquitous brands.”The mandate includes traditional and digital media as well as use of data to engage Levi’s customers.