MxMIndia

Tag: OMD India

  • Conceptualised and executed in collaboration with OMD India

    McDonald’s North & East launches initiative on sustainability

    By Our Staff

     

    McDonald’s India – North and East has launched an initiative on sustainability by repurposing OOH Campaign Material into school bags for kids. By partnering with the NGO Child Survival India, McDonald’s has successfully distributed over 2000 upcycled bags to children aged five to 18 years.

     

    The initiative is conceptualised and executed in collaboration with OMD India with the goal of reducing plastic waste.

     

    Speaking on this initiative, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said: “Our sustainability efforts are focused on keeping communities clean, protecting the planet for future generations, and supporting our long-term business resilience. We continuously explore avenues to reduce waste, transition to more sustainable materials, while simultaneously making a meaningful contribution to communities. The repurposing of billboard materials into school bags exemplifies our dedication to achieving both of these goals in an innovative and impactful manner. This endeavour not only marks a significant stride for us toward strengthening sustainable practices but also underscores our dedication to creating a significant positive impact within our communities.”

     

    Discussing the campaign, Anisha Iyer, CEO, OMD India Team, added: “As people’s mindsets increasingly shift from a consumerist approach to one that’s more conscious and intent-driven, advertising’s focus on sustainability gets stronger than ever. We see Happy Bags as not just a campaign but a heartwarming step towards sustainable practices for McDonald’s. Channelling the spirit of giving this holiday season, we’re pleased to be emphasizing the need for innovative approaches to driving social and environmental impact.”

     

  • To provide innovative and forward-leaning solutions

    OMD wins media mandate for Sugar Cosmetics

    By Our Staff

     

    OMD, part of the Omnicom Media Group, has won the media mandate for Sugar Cosmetics following a competitive pitch. This partnership between the two brands will see OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

     

    Speaking of this partnership, Anisha Iyer, CEO of OMD India, said, “We are thrilled to collaborate with such an ambitious brand that resonates with the pulse of new India, especially at a time when it endeavours to become a global force. Our partnership with them will see us bring the right amalgamation of innovation, creativity, empathy, and insights to create valued connections with their customers and build profitable business outcomes.”

     

    Added Kaushik Mukherjee, Co-founder and COO, Sugar Cosmetics: “We are very excited to partner with OMD India to deploy data-rich media strategies that will help us achieve the business goals we have set for ourselves. In today’s dynamic media ecosystem, their intelligent tech stack, agility and expertise will help us drive efficient campaigns to reach audiences across market segments. I look forward to working closely with team OMD India and building Sugar Cosmetic’s existing position as the preferred cosmetics brand for makeup enthusiasts across the nation.”

     

  • To integrate media planning and buying for the brand

    OMD wins media mandate for McD – North and East

    By Our Staff

     

    OMD India has been awarded the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The agency’s scope of work for McDonald’s includes integrated media planning and buying for the brand’s full portfolio and is tasked with creating innovative and forward-leaning end-to-end media solutions for the brand, serviced out of OMD’s Gurgaon office.

     

    With McDonald’s growing digital footprint, the association with OMD India will ensure sharper focus on ROI, a strategic partnership set to unlock the next chapter of growth for the brand.

     

    Speaking on the association, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said: “We are delighted to welcome OMD to McDonald’s India (North and East) family. OMD has a strong track record of adding value through right talent, tools and technology. We are looking forward to this partnership and the OMD advantage – delivering the best of consumer attention and seamless integration between awareness and performance through customer-centric differentiated media strategy, effective planning and optimal media investment decisions.”

     

    Talking about the win, Anisha Iyer, CEO of OMD India, added: “McDonald’s is a brand that is close to everyone’s heart and needs no introduction. Our partnership with them is a testament to OMD’s approach rooted in disruption, agility, empathy and the strength of our creativity – that tests boundaries, challenges convention and ignites change. We are focused on leveraging our unique resources to take the McDonald’s brand journey from strength to strength in North and East India and help unlock sustainable growth.”

     

  • Will continue to handle media duties for the skincare conglomerate

    OMD retains Nivea India Account

    By Our Staff

     

    OMD, media agency – part of the Omnicom Media Group, retains its position as the Agency on Record for global skincare giant – Nivea. The agency will continue to handle the integrated media duties for the skincare conglomerate, serviced from its Mumbai office.

     

    Said Anisha Iyer, CEO of OMD India: “OMD has been producing great results over the last 8.5 years that have helped Nivea grow. Our dedicated efforts towards the talent transformation agenda have reenergized the relationship with Beiersdorf, which makes us immensely proud. We look forward to building further on the strong foundations of our relationship and helping the business scale to new heights in India with the Omni product suite and data-led expertise.”

     

    Neil George, Managing Director of NIVEA India, added: “With today’s rapidly evolving consumer journeys and shifting sentiments driving the intersection of creativity, media, data and innovation – it is vital for us to resume our journey with a partner who understands our growth ambitions and supports the length and breadth of our goals. OMD’s capability of driving strategic conversations upstream, refreshed team of media mavens and best-in-class data-led thinking and tools, aligned with what our need of the hour is. We’re pleased to be continuing this journey with them and look forward to seeing their data-driven expertise at play as we work to achieve sustainable growth over the coming years.”

     

  • To spearhead strategic initiatives across the board

    Charul Tomar is Head of Strategy @ OMD

    By Our Staff

     

    Media agency network OMD has appointed Charul Tomar as its new Head of Strategy.  In her new role at OMD, she will be spearheading impactful, strategic initiatives across the board, building upon existing strengths, and driving the next stage of OMD India’s growth story while working with key stakeholders to build a strong, strategic foothold in the region. She will be reporting to Anisha Iyer, CEO of OMD India.

     

    Speaking on the appointment, Iyer said: “We are stoked to have Charul on board with us. She is a fine strategic leader and frontrunner when it comes to having a pulse on the confluence of consumer, brand and insights. Her appointment comes at a time when OMD India is undergoing significant momentum and one that is fuelled by the most promising talent in the industry. I am certain that Charul’s valuable expertise, combined with her drive and commitment, will help us take our offerings to new heights. The future looks promising!”

     

    Added Tomar: “Sharp strategic management is always at the heart of every successful business. I am truly excited to be on board with OMD India, chiefly due to their commitment to futureproofing and their ability to adapt and innovate in an ever-changing marketplace. The agency exudes a strong vision and energy on the back of an exciting 2022 it has had so far, and I look forward to leveraging my experience to formulate game-changing strategies and deliver scalable business solutions, all while keeping empathy and attention at the core of what we do.”

     

  • To 'create the next wave of transformative experiences'

    OMD India appoints Iti Kaul to head digital

    By Our Staff

     

    Iti Kaul
    Iti Kaul

    OMD India has appointed Iti Kaul to spearhead the digital practice for the agency. Kaul will take charge of the role from PHD Media where she currently leads digital planning as its General Manager. She will be reporting to Anisha Iyer, OMD India CEO.

     

    Commenting on the appointment, Iyer said: “The story of OMD India’s growth and success is one that is driven by our people and their unwavering commitment to delivering better decisions for our clients, unapologetically and innovatively. Iti’s role will add significant leverage to our digital practice as we create the next wave of transformative experiences for our clients. We are thrilled to have her on board and are confident that her expertise and future-ready perspectives will elevate our work to drive greater impact and successes for client growth.”

     

  • Anisha Iyer has taken charge of the agency as its new CEO

    OMD India is 15

    By Our Staff

     

    OMD, Omnicom Media Group’s full-service media agency and the world’s largest media network, is marking its 15th year in India this February. Having commenced operations in Mumbai on February 7 2007, the agency boast an impressive roster of clients – Apple, Beiersdorf, Sony, Mercedes Benz, Renault, Wipro, Au Bank, to name a few.

     

    At OMD India meanwhile, Anisha Iyer takes charge of the agency as its new CEO. Speaking on the occasion, Iyer said: “Completing 15 years in the Indian market is a fabulous milestone for OMD. I have for long admired the team’s pioneering efforts and the faith vested in it by our valued stakeholders. Anniversaries are a great time to look back at accomplishments thus far and I am proud to be working alongside a team who are a reflection of some of the industry’s finest talent. At its core, we believe in a fair balance of being people and result-oriented, driven by our DNA of empathy and innovation. And I am confident that we will metamorphose into an agency with not just consistent business growth, laced with digital expertise, but also build on OMD’s current momentum to champion a culture of pride. I congratulate all my peers on this milestone. Here’s to many more, together!”

     

    Added Kartik Sharma, Group CEO, Omnicom Media Group India: “It is a remarkable moment for us as OMD India celebrates this milestone. The agency is a leader in benchmarking deep data-driven solutions and we are proud of the brand of integrated capabilities, adaptability and knowledge it has been bringing to the ecosystem over the past 15 years, thanks to an exceptional team and leadership. As we laud this moment, OMD India is gearing up to create the next wave of transformative experiences for both our clients and our people, and we are excited about building for the future,”

     

  • To pursue a host of new opportunities

    Udhayakumar Pasupathi joins OMD Chennai leadership

    By Our Staff

     

    OMD India has onboarded Udhayakumar Pasupathi as new lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

     

    Commenting on the new appointment, Menon said: “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

     

    Welcoming Pasupathi, Priti Murthy, CEO, OMD India said: “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

     

    Speaking about this new step in his career, Pasupathi added: “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

     

  • Will be responsible for its launch, e-comm and digital

    OMD bags mandate for the Pink Foundry

    By Our Staff

     

    OMD India has bagged the local media mandate for The Pink Foundry owned by Confira Labs – a skin-focused startup. OMD will be responsible for its launch, e-comm and digital and will handle the mandate, focused on increasing visibility and reach of the brand.

     

    Said Priti Murthy, CEO, OMD India: “We have a wholesome appetite for new-age lifestyle brands like the Pink Foundry that are extremely refreshing to work with. They allow scope for more innovation and creativity. OMD India has an agile mindset and a digital-first vision and I am positive that we will be making some future-forward decisions together.”

     

    Added Niloni Shah, Co -Founder & Head of Innovation, the Pink Foundry: “OMD India’s agility and passion for the market that we are trying to cater to, instantly resonated with us. With its proven expertise in digital and branding new-age companies, I am looking forward to establishing The Pink Foundry as a trusted skin care Brand, while bringing world class quality of products to the Indian consumer.”

     

  • Will handle marketing communication campaigns using data-driven insights

    OMD India wins mandate for AU Bank

    By Our Staff

    OMD  has won the marketing and media mandate for AU Small Finance Bank (AU Bank). OMD will be responsible for end-to-end customer-focused campaigns and the delivery of faster business outcomes.

    Said Uttam Tibrewal, Executive Director, AU Small Finance Bank: “At this important life stage of the bank, partnering with a reputed agency like OMD, will add a new dimension to our brand considering their experience & expertise. Additionally, OMD’s capabilities with data & analytics will help us to connect better with our customers as we concentrate efforts to strengthen our base and presence across the country.”

    Added Priti Murthy, CEO, OMD India: “We are excited to bring alive AU Bank’s vision of bringing differentiated offerings to an otherwise underserved segment. What I love about AU Bank is that they are ready to push boundaries and want consumers to demand more from banks. In this sense, AU is geared to offer more to customers in a unique manner. Our media offering for AU Bank is just like that – unique and creating magic for customers. AU Bank is now expanding its geographical presence pan-India, and we are honoured to be a part of this progressive journey. Since the bank has taken a digital-led approach, its partnership with OMD will act as a gamechanger in AU Bank’s overall brand positioning and create higher recall among its existing customer and attract new ones.”

    Said Kartik Sharma, Group CEO, Omnicom Media Group-India: “Having a deep domain knowledge of the banking sector coupled with our proprietary tools and services in the data and analytics space helped us win the AU Bank mandate as its brand marketing and communications partner,” OMD will implement smarter strategies to create innovative campaigns using predictive functionality and a more quantitative approach to map empathy.”

  • Its newspaper campaign brought back pre-Partition India for Sony Entertainment Television’s Kyun Utthe Dil Chhod Aaye

    OMD ad turns to 1947 nostalgia for new Sony show

    By Our Staff

     

    Sony Entertainment Television’s recently launched show, Kyun Utthe Dil Chhod Aaye, unveiled an era bringing to life pre-Partition India in 1947. To announce the launch of this show, OMD India executed a print campaign turning back in time to give readers an experience of the era through the look and feel of the newspapers.

    Expressing his views on the campaign, Amit Raisinghani, Head – Business Planning and Communication, Sony Entertainment Television said: “Newspapers were the most preferred medium of communication back in the day. Since the show Kyun Utthe Dil Chhod Aaye is set in 1947 pre-partition India, we felt an innovative print campaign will be the most appropriate way to set the context of the show, on the day of the launch. We have received a positive feedback from the audience and the industry alike and we are confident that we’ve been able to deliver our message impactfully.”

    Added Priti Murthy, CEO, OMD India: “This campaign in partnership with Sony Entertainment Television is nostalgic not only because the show brings back the mood of 1947, but through print media, it has also given us the opportunity to be nostalgic in our media messaging. It’s a pleasure to work on something fresh and innovative, and we are certain that the audience will enjoy it as much as we did.”

  • The position was created after Harish Shriyan’s exit was announced in July 2019

    Omnicom Media Group Kartik Sharma to helm Omnicom Media Group in India

    Caption: Photo Montage: Rafiq Barak. It may be noted that Kartik Sharma will join OMG only in mid-2020.

     

    By A Correspondent

     

    It’s now confirmed. Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker, where he was most recently CEO for South Asia. He is slated to join the network mid-year. His exit from Wavemaker was announced on Wednesday (January 29). The position was created after former OMG CEO Harish Shriyan’s exit was announced in July 2019.

     

    With over 25 years of media experience under his belt, Sharma has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Maxus and managed clients such as L’Oreal, Mondelez, Netflix and Vodafone. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India, on chartering the continued growth of the agency brands in India.

     

    Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group Asia-Pacific, said in a statement: “A revered leader with an impressive track record, I am thrilled that Kartik has joined us. I have the utmost confidence in his ability to steer our business to even greater heights in one of the most important markets in Asia.”

     

    For those not in the know, Omnicom Media Group is the media agency network owned by Omnicom, the global. advertising services conglomerate. According to a report in Campaign, OMD occupies the top spot by projected billings in the COM vergence 2019 global billings rankings report. GroupM’s Mindshare is second in the ranking and Carat is #3. In India, GroupM occupies the top slot amongst media agency networks, and OMG is as of now perhaps at #5.

     

    Clearly, Sharma has his role cut out for him. He took charge of Maxus from Ajit Varghese in January 2014 and there has been no looking back since. Sharma has led both Maxus and Wavemaker to winning the coveted Agency of the Year title at the Emvies.