By Our Staff
Nestle Milkybar unveils a new campaign. It showcases the eternal bond between mother and child and promotes the concept of fun, imaginative learnings. The campaign is created by Wunderman Thompson with the tagline ‘Imagine karo, kuch naya seekho’.
Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said: “We wanted to build on the world that Milkybar has created – one of imagination, learning and curiosity. We wanted to focus on this strong mother child bond and how she can subtly nudge the child to unlock learning by the power of their own imagination.”
Added Joy Chauhan, Chief Client Officer – Wunderman Thompson South Asia & Managing Partner, Wunderman Thompson Delhi: “With the new Milkybar thematic, we aim to build brand relevance with mothers and children with the message ‘Imagine karo, kuch naya seekho’. It leverages the concept of learning new things while they engage in imaginative play everyday. The commercial is an entertaining reminder that Milkybar believes that a kid’s imagination must be nurtured and MILKYBAR is the best way to do it.”