MxMIndia

Tag: Shailendra Gala

  • Cricket prodigy will be part of a series of multi-channel marketing and promotional activities

    Navneet Education airs new ad film with Prithvi Shaw

    By A Correspondent

     

    Navneet Education’s youth stationery brand, Youva, has released its new TVC starring cricket whizkid Prithvi Shaw.

     

    Said Shailendra Gala, MD, Navneet Education Limited: “We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future, and has all the attributes we are looking for. He is young and enthusiastic, goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children’s arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch.”

     

     

  • Around 100 children benefitted under the #MagicOfChristmas campaign

    Social Kinnect partners Navneet to celebrate Christmas

    By A Correspondent

     

    Youva from Navneet Education Limited partnered with the Social Kinnect, a digital media house, and the Robin Hood Army on the occasion of Christmas to celebrate the festival with children from The Robin Hood Army NGO under the #MagicOfChristmas campaign.

     

    To spread the holiday cheer, and to emphasize the concept of giving back, Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.

     

    The Robin Hood Army is a volunteer-based, zero-funds organisation that works to get surplus food from restaurants and the community to serve less fortunate people. Their local chapters are run by friends and colleagues, who hope to create a difference in their own unique way. Their “Robins” are largely students and young working professionals – everyone does this in their free time. The lesser fortunate sections of society they serve include homeless families, orphanages, patients from public hospitals, and old age homes.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited: “Christmas is the day of giving and to celebrate love, togetherness and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”

     

     

  • Mumbai-based consultancy to handle countrywide PR strategy and internal & external communication for stationery division of Navneet Education

    Navneet appoints Pitchfork for comms

    By A Correspondent

     

    Navneet Education has signed on Pitchfork Partners to advise on communication initiatives. The mandate will include internal and external communications which will extend across their stationery brands, Youva, HQ, and the kids books division.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited,: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. The stationery business in India is booming and we are proud to be pioneers in the sector. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “Navneet is an iconic Indian brand and we are extremely happy to partner with it. We will work closely with the Navneet team on internal communication, and provide strategic direction and analytics to aid its growth.”