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Tag: Prithvi Shaw

  • Featuring David Warner, Prithvi Shaw and Manish Pandey

    Greenpanel launches TVC

    By Our Staff

     

    Greenpanel, the wood panel manufacturer, has launched its first TVC with the tagline, Greenpanel- MDF ka doosra naam. The TVC features the three players, David Warner, Prithvi Shaw and Manish Pandey of the IPL’s Delhi Capitals Team. Greenpanel is the principal partner of Delhi Capital IPL team 2023.

     

    Conceptualised by Law and Kenneth Saatchi & Saatchi Pvt. Ltd., this TVC is a fresh take on the conventional ‘problem-solution’ narrative.

     

    Expressing his contentment, Arvind Joshi, VP, Marketing, Greenpanel, said: “As a team, we’re thrilled to embark on our first-ever massive consumer outreach under the leadership and vision of our MD & CEO, Mr. Shobhan Mittal. We are excited to bring Greenpanel to the forefront of consumer consciousness with our above-the-line approach. The timing couldn’t be better, as we align ourselves with the excitement of the IPL tournament and our principal partnership with the Delhi Capitals team. We feel our TVC is truly remarkable – standing out amidst the clutter of advertising during this highly competitive season. We are confident that this campaign will make a lasting impression on our customers and are excited to see the impact it will generate.”

     

    Sharing his views on the campaign, Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi, added: “Sharing his views on the campaign, Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi said, “While it’s always fun to do an IPL film for a brand, doing it on the heels of the pitch was even more exciting. Being the leader in the MDF category, the task set out for us was simple: make Greenpanel synonymous with MDF such that the two words are almost used interchangeably! With the Greenpanel film, we managed to do not just that, but also make people regret their choice of material/wood IF they haven’t used Greenpanel MDF!”

     

  • The cricketer will promote SportzXchange’s offerings as a part of an integrated campaign

    Fantasy Sports platform SportzXchange ropes in Prithvi Shaw as brand ambassador

    By Our Staff

     

    SportzXchange, the fantasy sports platform, has roped in Prithvi Shaw as its brand ambassador. SportzXchange will create content featuring Shaw as part of an integrating campaign with a theme “Yahaan Hai Kuch Xtra

     

    Said Hari Narayan, Founder & CEO of SportzXchange: “We welcome Prithvi Shaw on board for an exciting journey with SportzXchange.  We have always believed in India’s youth, their limitless energy and vast potential to perform under challenging situations. At SportzXchange, our approach has always been the same; energetic with a youthful spirit. We believe Prithvi personifies SportzXchange, in its essence. His tenacity to go after goals, unwavering effort and promising potential, all of it resonates with SportzXchange and its long-term vision of becoming a leader in the esports category in India.”

     

  • Cricket prodigy will be part of a series of multi-channel marketing and promotional activities

    Navneet Education airs new ad film with Prithvi Shaw

    By A Correspondent

     

    Navneet Education’s youth stationery brand, Youva, has released its new TVC starring cricket whizkid Prithvi Shaw.

     

    Said Shailendra Gala, MD, Navneet Education Limited: “We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future, and has all the attributes we are looking for. He is young and enthusiastic, goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children’s arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch.”

     

     

  • These firms are signing up a bunch of cricketers as young as 14 years of age to nurture them and up their game, with an eventual eye on an India cap and the commercials that usually follow

    Sports management firms bat for young cricket talents like Prithvi Shaw

    By Ravi Teja Sharma

     

    Prithvi Shaw, Indian cricket’s latest boy wonder, is a hot commodity among sports management firms. In his short career, the 14-year-old batsman has already been represented by two sports management firms – first by former spinner Nilesh Kulkarni-run- firm, NSE, and now by Professional Management Group.

     

    Prithvi is not the only one. Firms like Rhiti Sports and Gaames Unlimited, in addition to the Professional Management Group, are signing up a bunch of cricketers as young as 14 to nurture them and up their game, with an eventual eye on an India cap and the commercials that usually follow.

     

    “It’s like a venture capital fund investing in a bunch of ambitious startups not knowing which one will succeed but even if one makes it big, their returns are made,” says Indranil Das Blah, CEO of sports management company Kwan.

     

    Rhiti Sports, which manages India captain MS Dhoni, Ravindra Jadeja, Pragyan Ojha and Suresh Raina, is close to signing up 17-year-old wicketkeeper-batsmen Ankush Bains, who has played for the India Under-19 team and also works with 17-year-old Mohammad Saif from Varanasi. It also represents KL Rahul, 21, who plays for Karnataka and IPL team Royal Challengers Bangalore and is also vice-captain of the India Under-23 side.

     

    “We build their brand for the future, training them on media interface, public relations and also helping them connect with the right kind of people,” says Arun Pandey, owner of Rhiti Sports, and a close friend of Dhoni. Rhiti Sports aims to sign up at least five talented players in their teens and nurture them. Gaames Unlimited which manages R Ashwin, Ajinkya Rahane and Umesh Yadav, works with 17-year-old all-rounder Tanay Tyagarajan from Hyderabad, 20-year-old Siddhesh Lad from Mumbai and 19-year-old Baba Indrajith from Chennai as well as his twin brother Baba Aparajith who played a big part in the India Under-19 team’s World Cup victory in 2012.

     

    PMG’s Chief Operating Officer Melroy D’Souza says the idea is to identify the next big thing in Indian cricket and hope that the player can one day represent the country. In the deal with Shaw, PMG gives him a monthly stipend and puts in certain amount of money in a separate savings account that the 14-year-old can access for his future when he turns 18. Alongside Shaw, the company is currently in talks with a host of other players.

     

    Atul Srivastava, managing partner at Gaames Unlimited says for his players, his agency is like a troubleshooter for everything, be it personal or professional. “We help them with everything on the personal front as well so that they are stress free. We are also their personal wealth managers,” says Mr Srivastava.

     

    Gaames Unlimited assigns a manager to each player who takes care of all their needs and over the years gives him media exposure and the right kind of advice and treatments that will help the player move to the next level.

     

    Internationally, there is a concept of scouts in many games and sports management companies have strong ties with these scouts. As more and more professional companies emerge on the scene, the concept with emerge in India as well. The job of the scout at the moment is fulfilled by coaches and managers across the country with whom these companies have close ties.

     

    Source:The Economic Times

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