By A Correspondent
Maruti Suzuki has taken an innovative path to promote its newly-launched premium hatchback Baleno. The brand idea for Baleno is ‘Made of Mettle ‘ with an innovative use of the word ’Mettle’. The brand stands out with the use of metal that reinforces its bold and aggressive look.To bring this USP to life, a first of its kind initiative has been launched on outdoors with the use of technology.
The Outdoor campaign used high grade diffusion surfaces (Flex, Acrylic) as per the need with appropriate graphics printed on high resolution UV/ Latex m/c3 layers of weather proofing for protection from weather adversities.
The campaign also used High Speed RISC Micro-Controllers and processors for synchronization and Multi-tasking. Processors are hard coded with assembly language codes to make it ultra-compact yet a powerful device which is easily integrable into the signage.
The idea of working on the dynamic digital signage was to bring the USP of the model to life. The campaign highlights the metal made body of the car that is all shining and grabs attention.
The company has initiated a multimedia advertising campaign using innovation as the key to create the difference and break the clutter. Outdoor has been harnessed to bring the campaign message alive. The Outdoor campaign which has garnered a lot of buzz with its high impact and irresistible visibility is already the talk of the town.
The innovation has been executed by Laqshya Media Group and has garnered a lot of media buzz.