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Tag: Laqshya Media Group

  • To celebrate "Loktantra ka Tyohar"

    Inventech unveils illustrated animated content

    Inventech, the tech and content vertical of Laqshya Media Group, is presenting an animated content piece designed to commemorate ‘Loktantra ka Tyohar’ (The Festival of Democracy). Specifically tailored for Gen Z and first-time voters, this creation aims to infuse the youth with the spirit of democratic participation and celebration.

    Said Sommnath Sengupta, CEO of Inventech: “The concept behind this animated content is to celebrate the essence of democracy and voting, especially for the younger generation who are experiencing this festival for the first time.”

  • Features brand ambassadors comedian Zakir Khan and actor Jacqueline Fernandez

    Laqshya launches OOH campaign for Roadster Life

    Laqshya Media Group has rolled out an OOH campaign for The Roadster Life Co., a fashion and lifestyle brand available on Myntra. The campaign ‘Trends with Benefits’ features brand ambassadors, stand-up comedian Zakir Khan and actress Jacqueline Fernandez.

    Said Amarjeet Hudda, COO of Laqshya Media Limited: “We are thrilled to have partnered with The Roadster Life Co. on this groundbreaking campaign. Our innovative OOH solutions effectively captured the brand’s attention and drove significant sales growth.”

  • Includes provisions for static media, digital media

    Laqshya Media bags 10-yr ad rights for Kochi airport

    Laqshya Media Group has announced the acquisition of advertising rights for Kochi’s Cochin International Airport. The 10-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations.

    Said Atul Shrivastava, CEO of Laqshya Media Group: “At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape. Securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition.”

  • To drive innovation and growth

    Laqshya Media rejigs top deck

    By Our Staff

     

    Amarjeet Singh Hudda
    Amarjeet Singh Hudda
    Yuvrraj Agarwaal
    Yuvrraj Agarwaal

    Laqshya Media Group has unveiled leadership changes to help fuel the company’s “journey towards achieving strategic growth”. Here are the elevations: Amarjeet Singh Hudda has been promoted to Chief Operating Officer, Yuvrraj Agarwaal has been promoted to Chief Strategy Officer and Satyabrata Das to Chief Alliance Officer.

     

    Satyabrata Das.
    Satyabrata Das

    Said Atul Shrivastava, CEO of Laqshya Media Group: “We are proud to announce the well-deserved promotions of Amarjeet Singh Hudda, Yuvrraj Agarwaal, and Satyabrata Das. Their dedication, experience, and leadership will be instrumental in propelling Laqshya Media Group to new heights of success.”

     

  • Features Varun Dhawan and Mahesh Babu

    Laqshya Media Group unveils campaign for Santoor soap

    By Our Staff

     

    Laqshya Media Group unveils an OOH campaign for Santoor, the flagship soap brand of Wipro Consumer Care and Lighting. The campaign, featuring  Varun Dhawan and Mahesh Babu, aims to maximise sales by leveraging product offers and strategic pricing strategies.

     

    Said Prasanna Rai, CMO and Head of E-commerce Business, Wipro Consumer Care and Lighting: “Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who executes campaigns fast and at scale and makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium best. Our partnership with Laqshya is now a long-term one.”

     

    Amarjeet Hudda, COO, Laqshya Solutions, added: “At Laqshya Media Group, we are committed to establishing strong partnerships with brands that embody innovation and excellence. The collaboration with Wipro is a true honour for us, and we take great pride in delivering our dynamic and contextually relevant regional content to empower the brand Santoor. Leveraging our exceptional creative capabilities, we are executing a highly impactful multilingual campaign across eight states, amplifying Santoor’s unique selling proposition. With an extensive reach spanning 100+ towns and massive urban and semi-urban areas coverage, we strive to deliver exceptional results exceeding every campaign’s expectation.”

     

  • To spread the message of allyship and inclusivity

    Famous Innovations & Absolut Glassware roll out activation campaign

    By Our Staff

     

    Famous Innovations creative agency has partnered with Absolut Glassware and Laqshya Media Group to launch an on-ground activation that aims to create an inclusive world. The campaign encourages allyship and aims to foster a safe space for members of the queer community.

     

    Melvin Jacob, Creative Head, Famous Innovations, Bangalore, said: “The idea was inspired by the shared vision of Famous Innovations and Absolut Glassware that creativity has the power to change the world. When we conceptualized this idea, we wanted to create a safe space for members of the LGBTQIA+ community, where they can explore their own identity and be themselves. The key was to promote allyship everywhere – and encourage support for the members of the community. Small yet brave steps that anyone can take to aid this crucial movement of inclusivity.”

     

    Added Florian Sallabery, Group Head, International Brands, Pernod Ricard India: “If this campaign helps at least one person feel more supported and comfortable with who he/she/they are, then we meet our objective.”

     

  • Appoints Elie Hankash as Head of the Dubai Office

    Laqshya Media Group expands agency in UAE and Gulf

    By Our Staff

     

    Laqshya Media Group (LMG), a marketing communications group, strengthens its presence in the UAE and Gulf region with the expansion of its agency business and the appointment of Elie Hankash as Head of its Dubai office. This move marks a significant milestone in LMG’s growth and reinforces its commitment to providing its clients with services in the region.

     

    Hankash has joined LMG as General Manager – UAE & Gulf and will be based at the Dubai office. He will report to Atul Shrivastava, Group CEO of Laqshya Media Group. He was previously Regional Buying Director at MCN Group for 15 years and has held senior positions at Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy. He holds a bachelor’s degree in Marketing and Management from Memphis, TN, USA.

     

    Said Atul Shrivastava: “We couldn’t be more excited to welcome Elie to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”

     

  • A multilingual outdoor campaign in nearly 150 towns

    Laqshya creates OOH campaign for Santoor soap

    By Our Staff

     

    Laqshya Media Group has executed an Out of Home (OOH) campaign for Santoor, the flagship brand of Wipro Consumer Care. The multilingual campaign is aimed to uplevel the brand’s reach at the grassroots level to improve the brand’s footprint nationally.

     

    Said Prasanna Rai, CMO and Head of Ecommerce Business, Wipro Consumer Care and Lightning: “As part of the growth strategy on Santoor, we are looking at delivering tactical brand message on-ground, at scale, in sub-5 lakh population towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu. In Laqshya, we found a partner who could seamlessly plan, source, execute and monitor our largest ever outdoor campaign in close to 150 towns across these states quickly.”

     

    Added Amarjeet Hudda, COO of Laqshya Solutions: “It’s always our goal at Laqshya Media Group to build long-term relationships with brands who are just as passionate as we are. We’re so glad that Santoor is one of those brands, and we’re honored to empower them by delivering dynamic and contextually relevant regional content that resonates with campaign TG. Providing our clients with the best-in-class and most effective and innovative Out of Home solutions is what we’re all about.”

     

  • It shall provide news distribution service to brands across sectors

    Laqshya launches ‘NewsCoverage.in’

    By Our Staff

     

    Laqshya Public Relations, part of outdoor majors Laqshya Media Group, has announced its foray into the news distribution service market with ‘NewsCoverage.in’.

     

    Said Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group: “Today, the business communication landscape has changed drastically- especially for start-ups and SMEs but for established brands as well. It’s no longer just enough to have a great product or service to cater to your customers or the public. You need to reach out to them with proper communication tools, and there can’t be anything better than PR for this. Although PR here is a relatively young industry in the true sense of the world, India is Today in a mature stage of development with a market size of around Rs 2500 crore. It is a very buoyant industry, much like the rest of the Indian economy, and holds tremendous promise and excitement. We are a group of diverse entities and have recently started our PR vertical under the able captaincy of Manoj and NewsCoverage.in is his brainchild. If you are someone looking for authentic and effective PR distribution and subsequent placements and more, avail of our bespoke packages to get the best-in-class results in the market.”

     

    Added Manoj Barman, VP, and Head, Laqshya Public Relations: “NewsCoverage.in is a customer-focused news distribution platform which can become the one-stop-shop for all your PR needs. When we add in cutting-edge technology, one and a half decades of experience in the industry, a user-friendly interface, and transparent pricing, it’s easy to see why companies should trust us to tell their stories in the modern-day. Effective PR distribution and subsequent placements are the most important aspects of our business model. PR is a pervasive and evolving industry that continues to develop, innovate, and adapt. NewsCoverage.in strives to establish a personal connection with each client. Brands must share their stories with relevant audiences to establish a collaborative partnership and efficiently and cost-effectively address their publishing needs. Our new offering allows companies to send their news to a curated network of journalists and media outlets. We believe that it will be the key to success for many organisations in creating an impactful brand narrative that drives brand growth and credibility. The future of PR is in strong storytelling in the digital world. Laqshya PR helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.”

     

  • The Festive Collection ‘Utsaah’ – The Festival of Life showcases contemporary jewellery

    Laqshya executes OOH campaign for Tanishq

    By Our Staff

     

    Laqshya Media has reported that it has recently executed an OOH campaign for Tanishq’s festive collection ‘Utsaah’ – The Festival of Life.

     

    Speaking about the partnership with Laqshya Media Group and on the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd said: “Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what’s in our midst today. With the past that’s been tough and a future that’s cautious, it is the today that really holds the promise, that implores us to cherish, rejoice in the biggest festival called life. The power of now more than ever before is directing our lives and becoming the biggest source of our happiness. These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.”

     

    Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, added: “We at Laqshya Group are proud to execute this campaign for Tanishq’s festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. It’s been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers”

     

  • These villages are a part of the districts that are on the higher end of the spending power spectrum of Rural and semi-urban India

    Laqshya Media tracks 136 districts (comprising 139,641 villages) in 9 states

    By A Correspondent

     

    Laqshya Media Group’s latest report offers a sneak peek into data about the growth and innovation in rural India and its industries, including agriculture, fertilizers, tractors, building materials and FMCG. It highlights the geographical areas that hold potential, even as the urban markets are slowed down by the pandemic. It spotlights the districts that have low infections and high GDP values and it showcases the infrastructural opportunities that the private sector should consider for long term profitability.

     

    Along with the growth in agriculture and livestock, there is also a quantum jump in India’s investment in rural infrastructure, which is a huge opportunity for all the mainline industries, the report notes.

    India is the largest producer of milk, pulses, jute, etc. and the second largest in crops like rice, wheat and tea. Agriculture contributes 17% to the Indian GDP and 45% to employment generation. India is home to the world’s highest-selling Tractor brand (M&M) and the world’s largest fertilizer cooperative (IFFCO). It is also the 2nd largest producer of cement.

     

    In India approx. 270 Mn rural consumers (35%) have discretionary spending powers, helped by improved agricultural practices and better access to markets. Rural Market constitutes the following

    >> 40% of FMCG sales – estimated to rise to USD $100 billion by 2025

    >> 50% of motorbike sales

    >> 38% of Cement Sales (out of residential cement)

    >> ~8-10% of e-commerce estimated to rise to $10-$12 billion by 2025

     

    The report also talks about case studies of initiatives carried out by big brands in rural India. It talks about ITC’s e-choupal Baareh Mahine Hariyali, Mahindra’s Rural Housing Finance with easy loans, Amazon’s Handmade initiative and Rural Distribution Centres, Flipkart’s Motorola for Rural Markets initiative and IFFCO’s Indian Cooperative Digital Platform.

    Opportunities in Rural India are wide and varied. Brands can grow by capitalizing on the currently increasing incomes and aspirations of the rural buyers.

     

    The momentum in the rural economy can be built on by fulfilling the need gaps that are holding back higher growth of the rural economy including higher productivity of crops and more capacity for processing of crops.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Rural India constitutes 66% of the country’s population. Over the last few years Rural India’s contribution to the overall GDP has dipped but there are also innumerable opportunities for growth. Good monsoons have boosted crop production in the last year and much investment has been made for improving infrastructure. Many gaps are noticeable which if fulfilled can give a great boost to the Indian economy. In the current Covid-19 situation we have also looked into the top districts in 9 states of India. 126 out of 281 districts across 5 states has less than 1000 active cases and contributes nearly 60% to the GDP. These 126 districts constitute 139,641 villages with great potential for an increase in production and consumption. So, with the correct planning, huge opportunities lie here for marketers.”

     

     

  • The campaign will continue for 25 days comprising of around 2 lakhs sq ft across India

    Laqshya executes outdoor campaign for Titan’s latest collection

    By A Correspondent

     

    Titan has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘Raga and Maritime’.

     

    Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “It’s always a great pleasure having the opportunity to execute the Titan Campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this ‘No- Miss Visibility. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high noticeability and create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience.”