MxMIndia

Tag: Laqshya Media

  • Sets new standards for brand engagement

    Laqshya Media unveils OOH campaign for Finolex Cables

    Laqshya Media Group has unveiled an Out-of-Home (OOH) campaign for Finolex Wiggle ES BLDC Fans and wiring solutions across key cities.

    Said Amit Mathur, President-Sales & Marketing, Finolex Cables Ltd: “In today’s fast-paced digital world, capturing consumer attention requires innovation and creativity. Our ‘No Stress. Finolex’ campaign exemplifies this ethos, with standout hoardings showcasing our dedication to innovation and reliability. These hoardings are not just advertisements; they’re symbols of our brand’s commitment to standing out and making a meaningful connection with our audience. Coupled with our comprehensive 360-degree approach across various channels and marketing activities, we’re confident that Finolex Cables will continue to resonate with consumers, driving brand awareness and engagement.”

    Added  M Amarjeet Singh Hudda, COO of Laqshya Media Limited: “This campaign goes beyond mere visuals; it’s about crafting experiences that leave a lasting impression. By seamlessly integrating motion into our OOH strategy, we grab attention and foster meaningful engagement with our audience. The fusion of technology and creativity has enabled us to create a campaign that resonates with the audience across multiple touchpoints.”

  • Includes provisions for static media, digital media

    Laqshya Media bags 10-yr ad rights for Kochi airport

    Laqshya Media Group has announced the acquisition of advertising rights for Kochi’s Cochin International Airport. The 10-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations.

    Said Atul Shrivastava, CEO of Laqshya Media Group: “At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape. Securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition.”

  • Collaborates with Wipro Consumer Care and Lighting for a month-long campaign

    Laqshya Media lights up Juhu Beach

    By Our Staff

     

    Laqshya Media Group has collaborated with Wipro Consumer Care and Lighting for a month-long campaign to promote Chandrika soap in Maharashtra. The highlight of this campaign is a floating LED at Mumbai’s Juhu beach, measuring an impressive 66.6×23 ft.

     

    Notes a communique: “Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilized a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.”

     

  • To drive innovation and growth

    Laqshya Media rejigs top deck

    By Our Staff

     

    Amarjeet Singh Hudda
    Amarjeet Singh Hudda
    Yuvrraj Agarwaal
    Yuvrraj Agarwaal

    Laqshya Media Group has unveiled leadership changes to help fuel the company’s “journey towards achieving strategic growth”. Here are the elevations: Amarjeet Singh Hudda has been promoted to Chief Operating Officer, Yuvrraj Agarwaal has been promoted to Chief Strategy Officer and Satyabrata Das to Chief Alliance Officer.

     

    Satyabrata Das.
    Satyabrata Das

    Said Atul Shrivastava, CEO of Laqshya Media Group: “We are proud to announce the well-deserved promotions of Amarjeet Singh Hudda, Yuvrraj Agarwaal, and Satyabrata Das. Their dedication, experience, and leadership will be instrumental in propelling Laqshya Media Group to new heights of success.”

     

  • The report presents detailed data on travel time and traffic count

    Laqshya Media present ‘The world is moving… again!’ report

    By A Correspondent

     

    Laqshya Media Insights Group has presented data that people are already out on the roads and traffic travel times are almost back to its normal levels.

     

    Detailed graphs show that Mumbai traffic travel time is between 84% and 77% of its peak (January 2020) traffic, whereas Delhi is at 75%. Bengaluru, the city most amenable to WFH, also shows that travel times have reached 80% of the peak.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “There are a lot of opportunities for marketers if they get over their perceptions and look at the data. We at Laqshya have invested in data and analytical techniques to be able to give better ROI to our clients. PJ Solomon’s study shows that OOH media gives brands greater recall at lower costs. Also, being one of the best No-Touch media, OOH is one of the best bets for marketers in the current situation.”

     

     

  • These villages are a part of the districts that are on the higher end of the spending power spectrum of Rural and semi-urban India

    Laqshya Media tracks 136 districts (comprising 139,641 villages) in 9 states

    By A Correspondent

     

    Laqshya Media Group’s latest report offers a sneak peek into data about the growth and innovation in rural India and its industries, including agriculture, fertilizers, tractors, building materials and FMCG. It highlights the geographical areas that hold potential, even as the urban markets are slowed down by the pandemic. It spotlights the districts that have low infections and high GDP values and it showcases the infrastructural opportunities that the private sector should consider for long term profitability.

     

    Along with the growth in agriculture and livestock, there is also a quantum jump in India’s investment in rural infrastructure, which is a huge opportunity for all the mainline industries, the report notes.

    India is the largest producer of milk, pulses, jute, etc. and the second largest in crops like rice, wheat and tea. Agriculture contributes 17% to the Indian GDP and 45% to employment generation. India is home to the world’s highest-selling Tractor brand (M&M) and the world’s largest fertilizer cooperative (IFFCO). It is also the 2nd largest producer of cement.

     

    In India approx. 270 Mn rural consumers (35%) have discretionary spending powers, helped by improved agricultural practices and better access to markets. Rural Market constitutes the following

    >> 40% of FMCG sales – estimated to rise to USD $100 billion by 2025

    >> 50% of motorbike sales

    >> 38% of Cement Sales (out of residential cement)

    >> ~8-10% of e-commerce estimated to rise to $10-$12 billion by 2025

     

    The report also talks about case studies of initiatives carried out by big brands in rural India. It talks about ITC’s e-choupal Baareh Mahine Hariyali, Mahindra’s Rural Housing Finance with easy loans, Amazon’s Handmade initiative and Rural Distribution Centres, Flipkart’s Motorola for Rural Markets initiative and IFFCO’s Indian Cooperative Digital Platform.

    Opportunities in Rural India are wide and varied. Brands can grow by capitalizing on the currently increasing incomes and aspirations of the rural buyers.

     

    The momentum in the rural economy can be built on by fulfilling the need gaps that are holding back higher growth of the rural economy including higher productivity of crops and more capacity for processing of crops.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Rural India constitutes 66% of the country’s population. Over the last few years Rural India’s contribution to the overall GDP has dipped but there are also innumerable opportunities for growth. Good monsoons have boosted crop production in the last year and much investment has been made for improving infrastructure. Many gaps are noticeable which if fulfilled can give a great boost to the Indian economy. In the current Covid-19 situation we have also looked into the top districts in 9 states of India. 126 out of 281 districts across 5 states has less than 1000 active cases and contributes nearly 60% to the GDP. These 126 districts constitute 139,641 villages with great potential for an increase in production and consumption. So, with the correct planning, huge opportunities lie here for marketers.”

     

     

  • The report shows that there is opportunity for the Indian economy to make a comeback from a different starting point

    Laqshya Media report shows opportunity for economy to make a comeback

    By A Correspondent

     

    Laqshya Media Group has published a report by looking at the data of the human resources available in the green and orange zone districts. The report shows that there is opportunity for the Indian economy to make a comeback from a different starting point.

     

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “The Laqshya Group always believes in the power of data. Even in these unprecedented times we see how data can show us a way forward. In the report published by Laqshya we see a lot of opportunity in the Green and Orange districts for the brands and media owners. With the opening up of the districts and the restart of production and commerce, hyper-localised advertising that are most suited to these districts needs to be looked at in earnest. So, even though major towns and cities will still take time to return to their original productive capabilities, the Green and Orange districts can start contributing to the economy.”.

     

     

  • A path-breaking software to measure Reach and other key parameters for OOH campaigns

    Laqshya Media launches tool to measure OOH

    By A Correspondent

     

    Laqshya Media Group (LMG) has launched SHARP (Strategic Hyperlocal AI-powered Reach Planner), a planning tool for measuring the effectiveness and media value of outdoor campaigns.

     

    The OOH tool uses machine learning to deliver AI-optimised metrics and recommendations, notes a communique. The system is fed with data received from more than 50,000 geo-tagged sites comprising of billboards, BQS sites, mall facades, pillars and poles across 26 cities.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “As an Industry leader, it was but natural that we had to resolve client concerns about the lack of measurement metrics in the OOH Industry. SHARP has been the outcome of months of hard work & is unmatched in its ability to give a scientific rationale for an OOH campaign.  A massive immersion of data and technology has been done to generate the right algorithms for Machine learning. In addition, APIs of numerous consumption economy platforms have been integrated with the software to have a dynamic tracking of consumer interest points. While planning marketing budgets for a campaign, OOH usually gets a lower share of the pie; SHARP is set to change this. With better data and targeting, brands will be better assured of return on OOH investment, which in turn has the potential to alter the share of wallet for the medium.”

     

     

  • The campaign commenced from Oct 1, 2018

    Laqshya Media partners with LG Air Purifiers to execute outdoor branding campaign

    By A Correspondent

     

    Laqshya Media has bagged the mandate of conceptualising and executing the outdoor branding campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from October 1.

     

    Commenting on the campaign, Amarjeet Singh Hudda, COO, Laqshya Solutions, the Agency arm of Laqshya Media Group, said: “It’s an immense opportunity to manage and execute the outdoor branding campaign for LG Air Purifier. The brief was well-defined, and it definitely helped us understand the brand, which helped in building outdoor branding communications for LG Air Purifier. The campaign attained high visibility for the brand and attracted lakhs of throngs in and around Airports at Delhi and Bengaluru. The team seamlessly worked hard and dedicated round the hours to deliver the best for this campaign.”

     

    Added Youngnam Roh-Director Home Appliances & Air Conditioners- LG Electronics India: “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an experiential marketing platform and Laqshya media has always shown great expertise in outdoor marketing with their campaigns. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”

     

     

  • The move is in line with the groups’ ambition to emerge as a major player in the fast-growing gigital marketing segment

    Laqshya Media group acquires Digitalabs

    By A Correspondent

     

    Laqshya Media Group has announced the acquisition of Digitalabs, a digital marketing agency based out of Noida.

     

    Said Rakesh Tulsiani, COO of the new division: ”For years, Digitalabs has facilitated brands with conceptualising and implementing fully integrated digital marketing strategies which stem from nothing but data and numbers. We plan to continue the same mission as part of Laqshya Media Group. Sharing the same set of values, partnering with them will not only strengthen our base, it’ll add to the diversity of customers we’ll serve”.

     

    Added Agam Chaudhary, Co-founder of Digitalabs and now CMO of the division: “At Digitalabs we’ve always been a technology-driven digital marketing solutions company and with Laqshya, while we strengthen that, our clients will now reap the benefits of getting serviced by a much bigger agency with further specialized and integrated solutions. Digitalabs as part of Laqshya will now go on to define the next generation of digital marketing.”

     

    Commenting on the acquisition, Alok Jalan, managing director of the Laqshya Media Group said: ‘‘This is a natural corollary to our expansion into all communication platforms that help our clients engage with the Millennials.  Technology will be at the center of all our offerings to our clients & Digitalabs’ first mandate is to look at convergence between OOH, Experiential & Digital”.

     

     

  • Republic has taken the media group on board for its nationwide OOH media requirements

    Republic set to take 750 outdoor spots in 100 cities, inks deal with Laqshya Media as OOH AOR

    By A Correspondent

     

    Even as news watchers eagerly await the launch of Arnab Goswami’s Republic TV, the outdoor promotional activity for the channel has started in right earnest. On April 18, the first display came up. This follows Republic signing up Laqshya Media Group as its OOH Agency on Record (AOR). With this announcement, the media group will handle the nationwide outdoor media mandate for Goswami’s media venture for leveraging out-of-home assets for a period of three years starting April 2017.  To start with the high decibel campaign will go live across 80 cities including all metros and Tier 1 cities in India.

     

    Said Alok Jalan, MD, Laqshya Media: “We are thrilled to have signed the exclusive AOR with Republic for the next three years. The first leg of the campaign which launched in Chennai last week has garnered an overwhelming response and we are looking forward to having a successful partnership with the channel.’’

     

    Added Vikas Khanchandani, CEO, Republic TV: “The Laqshya team understands our objectives and has devised a high impact out of home campaign for Republic. The team’s expertise and domain knowledge coupled with innovative solutions has been well appreciated. They are an integral partner and we look forward to a long and fruitful partnership”

     

    Said Goswami in a statement: “We are excited to be partnering with such a dedicated team that believes in our ideologies. With this association, we are looking to maximize Republic ‘s pan India outreach and effectively reach our audiences.”

     

    Satyabrata Das – Head Corporate Alliances & Communications at Laqshya feels, “The game has just begun for us in the media space and with Arnab & Republic, we will create disruptive communication.  So just wait and watch.” Talking to MxM, Das said: “Since they are a media start-up we advised Republic TV to trust our decisions on planning.  With our buying might we helped aggregate options that worked out best for them and dipped into our best OOH assets base to provide visual solutions.”

     

  • Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital

    Swaroop Banerjee appointed CEO of Laqshya Media

    By A Correspondent

     

    Swaroop Banerjee

    Event Capital, the Live IP arm of Laqshya Media Group has roped in Swaroop Banerjee, IP Director at Tribe Asia, as its CEO. Swaroop’s mandate at Event Capital involves expanding the current properties owned by Event Capital and introduce focussed live and digital content creations. Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Swaroop will help Event Capital’s aim to become a comprehensive live and digital intellectual property destination.  Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

     

    In 13 years of his experience, Swaroop started his journey with Wizcraft special projects, brand solutions at MTV Asia, his ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World & Star Movies team and finally his calling for creating IP content took him to Viacom 18’s live initiative, INS, where he was Director for Youth and English Entertainment which rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme and EMERGE. Swaroop also co-founded the Windmill Festival along with Tribe Asia which is now India’s First International Children’s Festival and has consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.

     

    “Swaroop’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade & Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Deepak Choudhary, Co-Founder and Director – Event Capital.

     

    “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment,” said Alok Jalan, Managing Director, Laqshya Media Group.

     

    “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Swaroop Banerjee, CEO, Event Capital.