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Tag: Wipro Consumer Care and Lighting

  • Featuring a series of videos and reels featuring WPL cricketers

    Santoor by Wipro & Interactive Avenues launch campaign

    Santoor, the flagship brand of Wipro Consumer Care & Lighting, has launched its campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema.

    https://www.jiocinema.com/sports/cricket/young-soch-diaries-ft-harmanpreet/3928339

    Said S Prasanna Rai, Chief Marketing Officer & Head – Ecommerce Business, Wipro Consumer Care and Lighting: “The spirit of today’s women cricketers, their accomplishments, resilience, the way they challenge stereotypes and pursue their dreams without limitations is what resonates with Santoor’s philosophy of, ‘Skin ho ya soch, always stay young’. We hope that the campaign inspires women to embrace their unique identity and explore their limitless potential.”

    Added Aparna Tadikonda, EVP – South, Interactive Avenues: “By spotlighting our women cricketers’ journeys, we wanted to help Santoor position itself as a forward-thinking, inclusive brand that celebrates the fusion of strength and beauty. We’re thrilled with the positive response #YoungSoch is receiving across social media.”

  • Collaborates with Wipro Consumer Care and Lighting for a month-long campaign

    Laqshya Media lights up Juhu Beach

    By Our Staff

     

    Laqshya Media Group has collaborated with Wipro Consumer Care and Lighting for a month-long campaign to promote Chandrika soap in Maharashtra. The highlight of this campaign is a floating LED at Mumbai’s Juhu beach, measuring an impressive 66.6×23 ft.

     

    Notes a communique: “Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilized a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.”

     

  • The film is conceptualised by Brand David

    #BeAyurvedaProtected, says Chandrika Ayurvedic Soap in new campaign

    By A Correspondent

     

    Chandrika, the Ayurvedic soap, has launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika “hold age-old solutions to many of today’s new age problems”.  The film is conceptualised by Brand David.

     

    Commenting on the new campaign, Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said: “Chandrika’s new Ayurveda Protection TV campaign has been developed keeping in mind that Ayurveda and Chandrika have trusted been trusted for generations. In the current scenario and information overload on how one needs to take care of themselves, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika Ayurvedic soap has always remained and will provide the required Ayurvedic Protection.”

     

    Added Sharat Kuttikat, Group Creative Director, Brand David: “We are living in the middle of a pandemic, and every minute, we are introduced to a new solution to tackle health contingencies – thanks to social media. Every solution promises to be the best. In such a scenario, what information do you trust? We wanted to reassure people that the solution they should always trust is something that they’ve always known.  Chandrika has been their trusted Ayurvedic soap for generations. Using the device of a secret being shared, we brought to life a warm exchange between friends who are in different locations but have the same strong belief in Ayurveda, and therefore, Chandrika Ayurvedic Soap.”